Customer Value Manager SME B2B
- Application Deadline: Aug. 31, 2026
- Kista
- Hybrid
We are now looking for a Customer Value Manager SME to join B2B Commercial at Tele2.
In this role, you will drive commercial growth and profitability within the SME segment by developing the value of our existing customer base, through sharp customer strategies, targeted commercial activities and data-driven decision making.
B2B
At Tele2’s B2B unit (Business to Business), we work with a broad portfolio of IT and telecom products and services. We support customers of all sizes – from micro businesses to large enterprises and the public sector – helping them digitalize, secure and develop their business potential.
As friendly experts, we combine deep expertise with a practical, customer-focused approach. Working in B2B means collaborating closely with our customers to create solutions that drive business value, strong customer experiences and sustainable growth.
About the role
As Customer Value Manager SME, you will own the commercial agenda for our customer base within the SME segment. You identify opportunities to grow revenue, reduce churn and increase customer loyalty, and you turn those opportunities into concrete plans and results. You work at the intersection of commercial strategy, customer insight and execution, ensuring we always act on the right customer with the right offer at the right time.
In this role you will:
- Drive commercial growth in the customer base: Own and develop strategies that grow revenue and customer value over time. You identify opportunities for cross-sell, upsell and renewals and turn these into commercial plans with clear ownership and measurable outcomes.
- Execute customer base activities: Plan and drive commercial activities that meet customer needs and grow the value of the base, including price increase initiatives, renewal campaigns, CX improvements and targeted offers. You take initiatives from idea to execution and follow up on results.
- Churn prevention with commercial impact: Develop risk management frameworks and retention strategies that reduce churn and protect revenue. You prioritize the right actions based on customer value and commercial potential, not just volume.
- Leverage data and NBA/NBO models: Use data, predictive models and customer insights to identify the next best actions and offers for our customers. You ensure insights are translated into concrete commercial activities.
- Own the commercial KPIs: Take responsibility for churn, relational NPS, renewal ASPU and cross-sell/upsell performance. You act on deviations and ensure the team has a clear line of sight between activity and outcome.
- Collaboration: Work closely with sales, marketing and product to ensure we have the right commercial conditions, the right tools and the right offerings to grow value in the base. You set the commercial agenda and make sure the broader organization is aligned and activated.
This role is placed in Stockholm in Tele2s headquarter in Kista, offering a hybrid working model.
Who are you?
We are looking for a commercially driven Customer Value Manager who combines a strong analytical foundation with real business instinct. You are just as comfortable in a strategy discussion as you are driving execution, and you have a track record of turning customer insights into revenue growth.
- Experience in commercial roles such as customer management, segment management, business development or management consulting.
- Experience in driving revenue growth through cross-sell, upsell, price initiatives or retention strategies in B2B environments.
- Strong commercial acumen and experience owning KPIs such as churn, NPS, ASPU and cross-sell/upsell performance.
- Experience with NBA/NBO frameworks and translating predictive insights into commercial action.
- Experience with Microsoft Office suite; Excel, PowerPoint.
- Strong data driven mindset, with experience working with AI.
- Strong collaboration and stakeholder management skills.
- Fluency in both Swedish and English, written and spoken.
A few words from the manager
My name is Sara Ågren, and I have the privilege to lead a team of talented colleagues known as B2B Commercial. With us, you will work on some of the company's most central topics, from market strategy to customer satisfaction and profitability. You will have the opportunity to make an impact, explore new ideas and develop both yourself and our business in an environment characterized by curiosity, openness and collaboration. We strongly believe in sharing knowledge and growing together, and we look forward to learning what you can bring to the team.
Great Place to Work
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Pension and health care
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Hybrid and flexible work life balance
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Career opportunities
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Parental benefit
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Employee benefits and Tele2 discounts
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Inclusive workplace
Skills & Requirements
Why Tele2
- A culture of natural born challengers – At Tele2 we don’t just do things the traditional way. We challenge the status quo and push boundaries to create smarter and more valuable solutions for our customers. You will be part of a culture that values curiosity, initiative and collaboration, where new ideas are welcomed and everyone’s contribution matters.
- Inclusive and supportive environment – We believe in fostering a creative and flexible workplace where people can bring their whole selves to work. Diversity and inclusion are important to us, and we strive to create an environment where people feel welcome, respected and supported in growing both personally and professionally.
- A sustainability challenger – We are proud that Tele2 has been recognised as Europe’s Climate Leader by the Financial Times and named as Sweden’s most sustainable company by Time Magazine and Statista, reflecting our strong commitment to reduce emissions, transparency and long-term climate goals. Our efforts focus on three areas where we can make the biggest difference: advancing a circular economy, combating climate change, and protecting children online. By embedding these focus areas into how we operate and innovate, we aim to create positive impact for people, planet and profit.
Interest and application
Would you like to be a part of the Tele2s value-driven and including culture? Then hit the “apply now” button and let’s find out if we’re a match! Please note that in compliance with personal data management regulations (GDPR), we are unable to accept CVs via email. As a step in the recruitment process, Tele2 performs a background check on final candidates.
Warmly welcome to submit your application! To ensure an inclusive and fair recruitment process, we focus on your experiences and skills. Therefore, Tele2 has chosen not to consider cover letters. Instead, we kindly ask you to answer the screening questions included in the application form.
Please note that due to the summer holiday season, this application window will remain open longer than usual. We will begin reviewing applications and starting the selection process in August. We appreciate your patience during this summer period and look forward to reading your application.
Work with great people
About the company
At Tele2, we challenge the telecom industry to create more valuable solutions for our customers. Guided by our challenger mindset, we deliver high-quality connectivity and digital services, ranging from mobile and fixed networks to TV, streaming and global IoT.
Sustainability is an integral part of how we work. Tele2 has been recognized as a climate leader in Europe by the Financial Times and named Sweden’s most sustainable company, reflecting our long-term commitment to reducing our environmental impact and advancing circular solutions together with our customers.
Our values – Be Brave, Take Action, Make it Simple and Act Cost-efficiently – guide our culture, how we collaborate and how we turn ideas into action.
-Tele2 have 3 700 employees and 9.3 million subscribers
-Tele2 is ranked as the best company in Sweden, and among the world’s 40 best companies, for gender equality according to Equileap
-During 2025 Tele2 blocked more than 7.5 million attempts to access child sexual abuse material online in our Internet Services in corporation with Ecpat
-Tele2 was named Sweden’s most sustainable company and ranked 23rd globally by Time Magazine and Statista on their inaugural World’s Most Sustainable Companies list, featuring 5 000 companies from more than 30 countries
Sara Ågren | Contact Person
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