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Digital Marketing Specialist

  • Application Deadline: Oct. 27, 2021
  • Helsinki
  • Application Deadline: Oct. 27, 2021
  • Helsinki


Company? Schibsted, which gathers together Tori, Oikotie, Rakentaja & Sähkövertailu. 221 colleagues in Finland and 5000 in the Nordics want to empower people in their daily lives!

Role? Digital Marketing Specialist to join our Marketing team to produce content and various marketing activations for Tori and Tori Autot in different channels for B2C audience.

Requirements? Fluent & excellent written & spoken Finnish, ability to produce text and materials to different marketing channels, earlier experience of digital marketing (own channels and paid marketing). Ability to interpret and utilise user data in marketing content creation and also evaluate the results.

Why us? Come work with our well known brands Tori and Oikotie that are part of different and meaningful life stages of some many Finns. Dedicated, fun, and driven colleagues and community that embraces curiosity, a problem-solving mindset, and continuous learning. We believe to be a good fit for you if you have a growth mindset, care about sustainability and want to work with topics such as responsibility, sustainability and secondhand.

Sounds like your cup of tea? Check out the details below!


Responsibilities, projects & goals

Tori is the most popular marketplace in Finland and the joy of discovery (serendipity) is at the heart of every purchase on Tori.fi. As a forerunner in the circular economy, our entire business is based on it. During the past year, we have renewed Tori Autot marketplace, the service that is to become the no 1 place to go when people are buying & selling their own car. As a Digital Marketing Specialist you will be in a key role helping us to achieve that target by producing excellent content for Tori & Tori Autot. In future, you can possibly work & create stellar content for our other services' B2C audience.

You will plan & implement together with the team the tactical marketing activities in different marketing channels (our own channels & paid activities). In your work, you will utilise the user data to be able to define the best possible steps to go forward. Creating attracting and informative content and planning & implementing paid marketing activities and analyzing the outcomes of the activities is on your desk too. You have of course our awesome & talented Marketing team to support you in learning our ways of working!


Our Schibsted family is eagerly awaiting for your arrival! You will be a valued member of our awesome Marketing team.

When getting to know us, you notice quickly that, we truly live and work based on our three key values: we win together when working on cross-functional squads around the PEAK model, we encourage each other to be curious and actively develop ourselves and share the knowledge & learnings with each other, and we are empowered to have courage to share ideas and challenge ourselves. We believe that if our way of living resonates with you, this could be your dream place to work!


  • You can communicate in an excellent way in written and spoken Finnish and in English. English is our company language, but the main part of the work happens in Finnish in this role.

  • You have gained hands-on experience in digital marketing.

  • You have previous experience of working with different analytics tools and how to utilise data in marketing.

  • You know the basics of editing photos.

  • You have worked previously in an environment that is dynamic and performance driven and you have the ability to prioritise and get things done within tight deadlines. You are a proactive and a trusted colleague and a team player. You feel at home with our values of winning together, being curious, and having courage.

GOT YOUR ATTENTION? Contact us now!

If we could offer the workplace and the role in which you could share your knowledge and expertise, learn, get inspired, be yourself, and feel good, let us hear from you! We are happy to receive your application at the latest on Wednesday 27th of October.


Kati Saarela, our Marketing Director (kati.saarela(at)schibsted.com), is happy to tell you about the daily work and Elisa Ryynänen, People & Culture Specialist, (elisa.ryynanen(at)schibsted.com) can share your insides about our company culture.


1. 45 min meeting with Kati, the hiring manager (get to know each other, role goals & expectations, your background & skills).

2. 45 min meeting with the team (get to know each other & the daily work and understand your skillset better) + separate home assignment.

3. 45 min chat with the People & Culture Specialist Elisa (company culture, values & learning and development).

In every interview we have saved 10-15 minutes for You to interview our employees. So think about the things you would like to know beforehand and have courage to ask difficult questions too! The recruitment decision always has two sides: it’s our decision, but most importantly, it's your decision on where you would like to work in the future. This way, we want to make sure that all your questions are answered and you have the best possible tools to make your own decision.

Work with great people

Gözde Yigit
Product Manager
"What I love about SMF are the people, team spirit, challenging work, the sense of humor and the kindness. It warms my heart knowing that our work really makes a difference for the environment."
Samuli Paavilainen
Sales Director Jobs
"The possibility to work with such a diverse talented people creates this unique culture that inspires me every day. I would describe our culture with the words: openness, empathy and good boogie."
Sari Nieminen
Content Producer
"The best thing in Schibsted is its community and workmates. You are welcome to join any conversation and your opinion is accepted and valued."
Agustí Pellicer
iOS developer
"We are a welcoming bunch of people and everyone has been very friendly to newcomers. We even have a tech forum to share what we learn and present them to everyone who is interested."
Ruth Richman
Data Analytics Specialist
"What I enjoy most about my work is problem solving and always learning something new. It’s also really rewarding to see your work shape how the company changes and develops."

Great Place to Work

  • Lunch benefit

  • Recreational benefit

  • Weekly game nights

  • Extra curricular activities & events

  • Table tennis and Klask

  • Good Life Coffee office cafe

  • Office library

  • Support for individual learning & development

  • Extended insurances

  • Heltti healthcare services

  • Baby bonus

  • Up to date devices

About the company

You might know us from our leading brands Tori, Oikotie and Rakentaja. We have a great bunch of over 180 talented professionals, who are working towards empowering people to make smart choices in their daily lives.

We like to describe ourselves as curious, kind and happy people. We invest in well-being and learning, and we put all our effort into delivering great products for a more sustainable future. We firmly believe in our company’s mission “Empowering people in their daily lives” and we live by our values: “Win together, Be curious, Have courage”. We have great professionals with various areas of expertise to work with and we highly value and nurture our diverse community.

Our culture is based on trust, working together, always learning more and challenging the status quo, in a nice and friendly atmosphere. We encourage our employees to lead a sustainable way of life both professionally and personally. All in all, we believe this is a pretty awesome place to be. But the thing is, we are just getting started! We need more smart and curious people to join our journey – so if this description of us resonates with you, please continue getting to know us more. We also want to get to know you, so if you are interested in working with us, leave your contact information with an open application.

Read more about us on our Career page.

Our valuesOur Schibsted Finland values are:

Win togetherWe are all in! We take part, share and include others. We use differences as a strength. We are kind and trust in good intentions.

Be curiousWe find new ways and we seek ways to delight our users, customers and co-workers. We move fast to learn fast, mistakes are part of growth. We are eager to always learn more.

Have courageWe aim high. We believe in ourselves and in people around us. We speak up and share our solutions. We are ready to offer and receive help.

Elisa Ryynänen | Contact Person

I'm interested

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Rethinking things since 1839

Rethinking things since 1839