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Meltwater Analyticator Program, Shanghai (2022 intake)
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Industry

Media Intelligence

Category

Analyst

Experience

Entry level

Application Deadline: May 31, 2022

Location: Shanghai

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Contact Person
Teresa Li

Job Description

About us

Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software.

Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations.

We have won several Top Employer awards worldwide and most recently been accredited as “Asia's Best Multinational Workplaces”, “Best Companies to Work For in Hong Kong”, “Best Companies to Work For in Greater China” by Great Place to Work™.


About Our Program

This Shanghai based Meltwater Analyticator Program is designed to equip you with the research and analysis knowledge needed to thrive in the cutting edge PR and marketing analytics business.

The ultimate goal is to launch you towards a career as one of the experts in media insights & analytics, empowering our clients by using media data to inform their branding, marketing, PR and business decisions.

You will have the invaluable opportunity to work with a plethora of clients across numerous industries, for instance, Publicis, Sony, Li & Fung, Nissin Foods, Longchamp, Philip Morris, NBA, Louis Vuitton and many more.


What do we offer?

  • Meltwater University - You will receive comprehensive training on our principles, values, products, analysis methodology and industry specific knowledge through classroom, on the job training and online learning

  • Sponsorship from Meltwater leadership team - You will have access to senior leadership both on a local and regional level. We pride ourselves on a flat hierarchy and our leadership will be available to you.

  • Regular goal setting and feedback session - You will receive regular support from your manager who will act as your mentor, providing regular feedback and coaching as your progress through the program.


Stages of the Program

The career path at Meltwater is competitive, your career growth is completely determined by your learning ability, performance and leadership qualities. You will be assigned to the Client Insight or Key Account Insight team based on your strengths, technical skill set, language skills and business needs. There is an opportunity for top achievers to rotate through different commercial functions throughout the time with us.

Phase 1: Media Analyst (1st Year)

Develop in-depth knowledge of the product, media landscape, industry and insight research techniques. Exposed to all kinds of insight projects and client meetings. Handle a full cycle of insight research process.

Phase 2: Senior Media Analyst (2nd - 3rd Year)

Lead our larger and challenging insight projects. Provide strategic and consultative guidance to clients. Build relationships with clients through day to day interaction. Coach junior team members on personal and professional development.

Phase 3: Project Lead/Implementation Manager (4th Year+)

Hire, inspire, coach and motivate a team of Analysts to work on ranges of complex and important insight projects. Develop new ways of analyzing, integrating, visualizing and presenting media data.


What you will be doing?

  • Service Meltwater clients in achieving their media monitoring goals

  • Responsibilities include media monitoring, media data analytics, deep diving into competitor landscape analysis, brand audit reports, consumer insights reports, campaign performance reports, tracking media exposure and volume, etc

  • Be the subject matter expert about the inner workings of mainstream and social media landscape, and media measurement KPIs

  • Share and contribute best practices in quantitative and qualitative reporting techniques

  • Analyze mainstream media and social media content to draw meaningful insights which help with furthering our clients’ strategic goals

  • Utilize our Meltwater proprietary software, Microsoft Excel and PowerPoint extensively, to cover end-to-end process of pulling out raw data, analysing and extracting insights, and delivering reports in a digestible format to clients

  • Play an integral role of working cohesively with the team to ensure all deliverables and tasks are completed in good quality and well within deadlines

  • Work extensively with Client Success team to assist in on-boarding training, customers’ need analysis and enhancing the customer satisfaction

  • Nurture and strengthen client’s understand of the social media space and their brand’s performance

  • Keep track of market trends and staying abreast in the digital market arena

  • Brainstorm and strategize ways to evolve and improve report quality and objectives, catering to clients’ changing requirements or feedback


What we’re looking for:

  • A minimum Bachelor’s degree in Communication, Media, Business Analysis, Marketing, Public Relations or Business related majors. International experience would be a plus

  • Strong analytical skills and logical thinking - ability to translate data into actionable insights, uncover correlations and ask “What does this mean?” to the data

  • Strong critical thinking - ability to look at the numbers, articles/social media posts, and come to conclusions based on the findings

  • Good writing skills, with experience in both qualitative and quantitative reporting would be considered as an asset

  • Strong communication skills with ability to communicate with a diverse set of clients and colleagues, at all levels

  • Fluency in English & Mandarin (spoken and written)

  • Proficient in using Microsoft Excel, pivot tables, Vlookup, etc

  • Passionate about social media data and mainstream media content

  • Self-motivated, detail-oriented and always able to complete tasks independently within demanding schedules

  • Team player, innovative and proactive to make contributions to team

  • Ability to work in a fast-paced environment and ready to take new challenges

  • Eligible to live and work in Shanghai China


The perks of working with us!

  • 20 Days paid holidays

  • Comprehensive training program

  • Awesome coworkers

  • Fun, ambitious and international working environment

  • Fun team activities and events

  • Well stocked kitchen with lots of snacks and drinks

  • Learn how business run in the digital age

  • Develop valuable skills such as learning to work towards important metrics

  • Immerse yourself in the cutting edge social media intelligence technology

  • And more…

About the company

About Meltwater

With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics SaaS solutions - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights. Through Meltwater's platforms, our clients are well equipped to stay on top of billions of online conversations and extract relevant insights - allowing them to strategically manage their brands and stay ahead of their competition. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their marketing & communications strategies and executive decision making. With over 55 offices and 2,000 employees worldwide, Meltwater is a truly global partner offering best-in-class support through our local customer success teams.


Our Belief in People

For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.

Meltwater employees embody the work-hard, play-hard spirit through our 3 core values - Moro (fun), Enere (number one) and Respekt (respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that thrive on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.

At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company where our people aspire to exceed their personal expectations. We only promote our leadership team from within the company, and our goal is to facilitate your long-term professional growth.

We keep our entrepreneurial spirit alive within every team and every department — delighting in hard work and relishing the feeling of accomplishment that comes with it.

Culture

Our values are at the core of our culture, and they can be summed up by the acronym MER, which means more in Norwegian. These values are our commitment to our employees and our customers.

  • Moro [‘mo(·)ro]
    Norwegian for “Fun.” We believe that in order to become successful as a whole, we should all enjoy ourselves. That’s why we promote a fun, collaborative working environment.
  • Enere [‘e nðr’e]
    Norwegian for “Number One.” At Meltwater, average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations.
  • Respekt [re’spekt]
    Norwegian for “Respect.” We believe it matters how a company or an individual becomes number one. Striving to be the best doesn’t mean sharp elbows: we should all treat our colleagues and customers with respect and humility.
  • MER
    An acronym for Moro, Enere and Respekt, which creates the Norwegian word “More.” We celebrate our victories without losing our drive to improve — whether in reaching personal goals or corporate milestones. Though simple on the surface, our values guide us in everything we do, from how we prioritize our objectives and make decisions to how we clarify expectations and measure our success.


Visit our Careers Page and find out more!

Global: https://careers.meltwater.com/

Greater China: https://www.meltwatercncareer.com/

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