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Associate, Campaign Marketing (Paid Media)

  • Chandigarh
  • Chandigarh

Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.

Role Overview:

Basware is looking for a person who will help drive growth and success for our organization on digital platforms. This role is important as it is an integral part of the development and management of having an effective digital strategy as well as social presence on B2B Platforms.

Job Duties

Basware is looking for Paid Media Specialists who will be responsible for the day-to-day management of paid digital marketing campaigns which includes paid search, display and social advertising strategies across B2B business. Paid Media Specialist will be typically responsible for creating and optimizing paid media channels to support the digital Marketing department in their growth goals.


  • Collaborate with marketing stakeholders to maintain a consistent brand voice and message across all paid programs.
  • Good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising model.
  • Generating various daily/weekly/monthly delivery reports on campaign status.
  • Measure and optimize our paid marketing efforts
  • Monitoring the campaign delivery and follow-up
  • Assisting field teams in the formulation and execution of social media marketing strategies and paid campaigns
  • Manage content creation, deployment, design and execute digital media campaigns across paid media in collaboration with other marketing teams and the agency
  • Point of contact with Agency and represent our company
  • Act as a bridge between Marketing team and Agency. Be cognizant of each marketing initiative, and work toward corporate objectives.
  • Experience with Bing, Xing, Google ads, LinkedIn ads is a must.
  • Profound knowledge of SEO, GA, Hotjar, is an an advantage

Work with great people

Hanna Ikonen
Team Leader, Customer Services
"I feel that I can make a difference, drive improvements & take controlled risks, and all this is supported by the company."
Sam Bradner
Senior Content Designer
"Best part of my job is flexibility and variability. I don´t really have a typical day, and I like that!"
Kevin Kamau
Product Manager
"Basware is a global company that values people as a crucial driver for success."
Trang Pham
Communications Specialist
"I know I can make an impact in hundreds of different ways. Basware is really unique to me – we have the best people and we are the leader in our industry."
Mika Peurala
Solution Architect
"Absolutely the best colleagues and line managers in the world!"
Jaakko Jutila
Director, Customer Service
"At Basware you have the freedom to identify and start different development activities across the organization without getting approvals from above."

Skills & Requirements


  • Previous working experience as a Paid Media expert for at least 2-3 years.
  • Hubspot Experience is an added advantage
  • Understanding of the B2B market and global audience
  • A proven track record of successful marketing campaigns for large budgets
  • In-depth knowledge of the various paid marketing channels and technologies,
  • Hands-on experience in handling marketing budgets and forecasting/reporting results
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Strategic thinker with great analytical skills

Great Place to Work

  • Continuous learning and development

  • Great colleagues and teamwork

  • Flexibility and autonomy

  • Innovation and cutting edge technologies

  • Making the world greener

  • Global & diverse culture with a Nordic twist

About the company

Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.

Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.

2020Recognized market leader with global operations, 20+ offices worldwide.

2019Gartner Magic Quadrant Leader for Procure-to-Pay Suites for fourth time

2014-2019Several industry recognitions and product launches

2012-2016Several acquisitions in the fields of e-invoicing, e-procurement and purchase-to-pay solutions

2012Launch of cloud-based B2B platform for transaction collaboration on Basware's Network

2006-2009Several acquisitions in the fields of invoice automation, data capture expertise and payment software

2005Launch of fully integrated Purchase-to-Pay solution suite

2000Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service

1992Launch of first financial management software

1985Basware founded in Finland

Ankita Sharma | Contact Person

I'm interested

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