The Product Marketing Manager will have responsibility for supporting Basware’s Procurement Services offerings within the Global Product Marketing Team. The role will also be responsible for communicating and positioning Basware’s best-of-breed ecosystem approach to source-to-pay automation. Your responsibility is to understand your buying audiences, competitive and market landscape, and create global messaging and positioning of your services portfolio to address the challenges of your audience. You manage buyer and market insights, value proposition and messaging, as well as sales and marketing materials for your services portfolios.
You will strive to become an expert in the audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around customers’ buying needs. You will communicate latest product innovations and service capabilities to the customer base, as well as lead the marketing launch of new services. You will also become a subject-matter expert of your solution areas for the rest of the marketing teams. As part of the role you will evangelize solutions in your portfolio and their key differentiators to prospects, customers, partners and Basware employees.
You will work closely with various members from the Marketing teams including Content Marketing, Partner Marketing, Field Marketing, Analyst Relations, Sales and Marketing Operations. You are a close colleague and market advisor to Product Management as they continuously develop new services and improve existing services. The role requires you to be dynamic and agile in your creative thinking as well as be able to provide commercial insight to product and service development as it happens.
The Product Marketing Manager will report to the VP, Product & Partner Marketing and work in a global team consisting of Product Marketing, Content Strategy and Partner Marketing. You will work day-to-day and take direction on projects and workload from your manager, but also be expected to manage and prioritize your own schedule based on the team and business’ needs.
Your responsibilities will include:
Insights and messaging
Go-to-Marketing portfolio innovations
We would enjoy working with a professional who is/has:
Excellent communication and writing skills to native English standard
5+ years of experience in a Marketing role, preferably with specialist skills and knowledge of financial and / or Procurement applications
Experience in procure-to-pay or in finance related technology/services, preferably SaaS, is preferred
Customer orientated mindset
Be an innovative and creative thinker
Recognized subject matter expert in product marketing, with ability to develop it further
Demonstrable skills in developing product positioning and tailoring messages to specific buyer audiences that helps sales to win against the competition in the market
Demonstrable skills in developing customer-driven buyer journey using information gathered from buying audiences and industry reports
Financial / Procurement industry experience is a major advantage. Understanding or willingness to master Procurement processes is needed
Ability to understand the nuances of a global organization and product portfolio and customize the message for various geographies, as appropriate
Analyst or consulting background a plus
Ability to thrive in a fast-paced, matrixed environment
Take complex technology and dumb it down / simplify message to customers & prospects
Cross functional and cross border collaboration
Analytical and strategic thinking
Comfortable presenting and speaking publicly
Passionate about being a change agent, educator and evangelist
Adaptable to a changing environment and priorities
Continuous learning and development
Great colleagues and teamwork
Flexibility and autonomy
Innovation and cutting edge technologies
Making the world greener
Global & diverse culture with a Nordic twist
Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.
Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.
2020Recognized market leader with global operations, 20+ offices worldwide.
2019Gartner Magic Quadrant Leader for Procure-to-Pay Suites for fourth time
2014-2019Several industry recognitions and product launches
2012-2016Several acquisitions in the fields of e-invoicing, e-procurement and purchase-to-pay solutions
2012Launch of cloud-based B2B platform for transaction collaboration on Basware's Network
2006-2009Several acquisitions in the fields of invoice automation, data capture expertise and payment software
2005Launch of fully integrated Purchase-to-Pay solution suite
2000Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service
1992Launch of first financial management software
1985Basware founded in Finland
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