Oh oh! Awesome! {$ msg.text $} ({$ msg.count $})

Digital Marketing Manager, APAC

  • Applications are considered on a rolling basis
  • Singapore
  • Applications are considered on a rolling basis
  • Singapore

Meet with the team

The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. Supporting a fast growing team of media experts, we are constantly on the lookout for the latest trends and updates, staying ahead of the game and pushing boundaries. Our day to day includes not only connecting with the sales teams, but also data analysis and creating deliverables, and helping build engagement with our clients through field marketing and digital marketing.

About this role

As the digital marketing manager for APAC, you will have full responsibility for developing, executing and tracking the Go-To-Market plans and activities in this fast growing region. The role requires the ability to plan, organize, execute and measure marketing programs that generate increasing demand for new prospects and help advance existing opportunities in partnership with sales, field marketing managers and creative designers.

What you will be doing?

  • Strategise and execute multi-channel demand generation campaigns that drive key business metrics (MQLs, SQLs, Opportunities) at different stages of the sales cycle.

  • Working with the region’s Field Marketing Managers to report APAC’s monthly numbers and sync with global reports.

  • Developing, managing and reporting on digital marketing campaigns across multiple channels — Google ads, LinkedIn ads etc.

  • Manage creative marketing material development (landing pages, ads, copy).

  • Develop campaign testing plans and requirements documentation, including flows, segmentation, and reporting; analyze results and provide recommendations.

  • Promote growth through new targeting and bidding improvements, using data to find new profitable segments, and testing into new platforms, channels, and ad units.

  • Cultivate a test-and-learn culture through your natural curiosity for experimentation and determination to drive performance.

  • Managing APAC’s SEO strategy and working with the Content Marketing Manager to ensure the website content aligns with the SEO strategy.

  • Responsibility for planning and budgetary control of all digital marketing programs.

  • Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way

Work with great people

Christina Yu
Senior Business Development Manager
"Taking a job in sales took a lot of courage because it’s all about taking full ownership of my accomplishments and unlocking new sales targets."
Isaac Zhang
Managing Director, Client Success
"If you are chosen, that means we believe in you 100% and will be 100% committed to developing your potential."

Skills & Requirements

We would love to see…

  • Bachelor’s degree, preferably in business, marketing or equivalent

  • 3-5+ years’ experience in digital marketing (preferably with a B2B focus), with strong understanding of current trends, media, tools and best practices

  • Expertise in Google Adwords, Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, and social media advertising (e.g. Facebook, LinkedIn) is a must. Experience with Marketo is a plus.

  • Experience managing PPC, SEO, Email marketing campaigns and Marketing automation programs

  • Experience working with Chinese digital channels (Baidu, Wechat etc) is a plus

  • Experience managing stakeholders across countries in APAC and globally is preferred

  • Passion for social media and media intelligence, an entrepreneurial spirit, and the ability to quickly grasp technology concepts.

  • Detail-oriented and highly organized

  • Curious, proactive and enjoys testing new things

  • Results driven with ability to quantify performance and optimize results

  • An excellent communicator with a collaborative spirit

Great Place to Work

  • Competitive salary & bonuses

  • Accelerated Career Path

  • Responsibility & Ownership from Day One

  • An Irreverent & Fun-Filled Work Environment

  • Overseas Conference & Progression Opportunities

  • A uniquely Meltwater culture like no other

  • Flat hierarchy and strong support groups

  • Diverse, high-performance & collaborative teams

  • Generous vacation leave & medical benefits

  • Global presence with flexible work arrangements

About the company

About Meltwater

Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software. Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations, extract valuable data, and consult our clients to transform their businesses in this new digital reality.

Meltwater is recognized as a great place to work for talents globally. We have won several Top Employer awards worldwide and most recently been accredited as “Asia's Best Multinational Workplaces 2018”, “Best Companies to Work For in Hong Kong 2018”, “Best Companies to Work For in Greater China 2018” by Great Place to Work™.

Meltwater operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. Learn more on https://www.meltwater.com/ and https://outsideinsight.com/

Unique Culture

Our culture is based on a fundamental belief in people and the potential they possess.

  • We create a fun, ambitious, collaborative and international working environment where everyone is driven by a growth mindset
  • We are proud of our entrepreneurial spirit - we organically built our business by developing our own leadership and nurturing talent
  • We celebrate our victories but don’t rest on old laurels —whether in reaching personal goals or corporate milestones.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.

April Tang | Contact Person

I'm interested

Visit website