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Content Marketing Writer

  • Applications are considered on a rolling basis
  • Hong Kong
  • Applications are considered on a rolling basis
  • Hong Kong

Meet with the team

The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. Our day to day includes not only connecting with the sales teams, but also data analysis and creating deliverables, and helping build engagement with our clients through field marketing and digital marketing.

About this role

As the Content Writer for the Hong Kong market, you will write engaging content in English for initiatives that highlight the trends and interests of the Hong Kong market to inspire prospective clients and attract, engage, amplify and grow our employer brand's reputation among target audiences through social media posts, blog articles, campaign reports and case studies. You will partner with the HK Field Marketing Manager, Senior Talent Acquisition Manager for North Asia and APAC Content Marketing Manager to tailor initiatives in the local market.

You will have a deep understanding of the local market and know what content strategies to use, to bring Meltwater to the front of the pack in a highly competitive environment. You will focus on creating content pieces (minimum 2 projects for business marketing and 4 projects for employer branding per month) that strengthens and expands the purchase and usage of the Meltwater’s product, reinforces the company’s overall brand, vision, and mission, as well as grow Meltwater’s Employer Brand in Hong Kong, drive inbound pipeline to our Talent Acquisition team across teams.

What you will be doing?

  • Working closely with the HK Field Marketing Manager, Senior Talent Acquisition Manager for North Asia and APAC Content Marketing Manager to understand quarterly business goals, strategies, and targeted audience insights to inform the development of strategic content across owned and earned channels and events.

  • Write clear, concise, compelling copy such as blog articles, ebooks, whitepapers, social copy, employee interview, and case studies that align brand voice, brand messaging, and digital best practices to support the Hong Kong specific marketing initiatives for business and employer branding.

  • Explore bold ideas to telling meaningful stories that connect with our target audiences

  • Contribute strategic ideas for new types of content, experience enhancements, and editorial opportunities

  • Drive editorial excellence and uphold standards and best practices to maintain consistent quality, voice, and style

  • Work closely with cross-functional groups to deliver strategic, data-driven, high-performing copy that is on-message and optimized for appropriate marketing initiatives and mediums.

  • Create high-performing SEO content that adheres to Meltwater style guidelines and standards

  • Manage the content development process for assigned areas to execute on multiple projects and priorities simultaneously and ensure timely delivery of work under tight deadlines and rapidly changing parameters.

Work with great people

Christina Yu
Senior Business Development Manager
"Taking a job in sales took a lot of courage because it’s all about taking full ownership of my accomplishments and unlocking new sales targets."
Isaac Zhang
Managing Director, Client Success
"If you are chosen, that means we believe in you 100% and will be 100% committed to developing your potential."

Skills & Requirements

We would love to see…

  • Bachelor’s degree, with emphasis on communications, journalism, marketing, and/or media analytics is a big plus

  • At least 3 years of experience in content writing and copywriting

  • Strong portfolio demonstrating relevant, inspired writing samples and an effective content development process

  • Experience working at both an agency and in-house is a plus

  • Fluent in English (written and spoken)

  • Must be a strong collaborator, solutions-orientated, effective communicator – both verbal & written

  • Sensitivity of social trends on events & local leisure activities in Hong Kong

  • Outstanding writer and storyteller who sweats the details

  • Possess a strong business sense and knowledge of PR

  • Understanding of all aspects of content creation, including digital marketing, SEO, web design, content strategy

  • Experience in using data-driven insights to tell a narrative-driven story for our audience. Knowledge in trend forecasting, market research, and brand data is a big plus

Great Place to Work

  • Competitive salary & bonuses

  • Accelerated Career Path

  • Responsibility & Ownership from Day One

  • An Irreverent & Fun-Filled Work Environment

  • Overseas Conference & Progression Opportunities

  • A uniquely Meltwater culture like no other

  • Flat hierarchy and strong support groups

  • Diverse, high-performance & collaborative teams

  • Generous vacation leave & medical benefits

  • Global presence with flexible work arrangements

About the company

About Meltwater

Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software. Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations, extract valuable data, and consult our clients to transform their businesses in this new digital reality.

Meltwater is recognized as a great place to work for talents globally. We have won several Top Employer awards worldwide and most recently been accredited as “Asia's Best Multinational Workplaces 2018”, “Best Companies to Work For in Hong Kong 2018”, “Best Companies to Work For in Greater China 2018” by Great Place to Work™.

Meltwater operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. Learn more on https://www.meltwater.com/ and https://outsideinsight.com/

Unique Culture

Our culture is based on a fundamental belief in people and the potential they possess.

  • We create a fun, ambitious, collaborative and international working environment where everyone is driven by a growth mindset
  • We are proud of our entrepreneurial spirit - we organically built our business by developing our own leadership and nurturing talent
  • We celebrate our victories but don’t rest on old laurels —whether in reaching personal goals or corporate milestones.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.

April Tang | Contact Person

I'm interested

Hong Kong
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