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Growth Marketing (Sparkle)

  • Lagos +1 more
  • Lagos +1 more

THE VFA FELLOWSHIP

Whether you're looking for your next challenge or planning a major career move, becoming a Venture for Africa Fellow gives you a unique opportunity to gain startup experience and local industry knowledge while contributing to meaningful impact at a leading African startup.

Venture for Africa is a fellowship program designed to immerse top global talent in the African startup landscape. We partner with Africa's fastest-growing startups to co-design an experience that enables fellows to quickly gain relevant skills and in-market knowledge, complete real project work and get fast-tracked to apply for a full-time role in their field.

Are you ready to #TaketheLeap?

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HOW IT WORKS

  • Get Matched: Apply and get matched with a VFA startup partner in your area of interest.

  • Get Immersed: Spend 3 months in this role, during which you will be immersed in the local context, be connected to expert mentors, and get to understand market nuances.

  • Get Working: Work on real project deliverables for your assigned startups while being paid a stipend.

  • Get Hired: While full-time roles are not guaranteed, you are fast-tracked through ordinary application processes for available full-time roles with the startup post the fellowship

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Startup Partner: Sparkle

Sparkle is a lifestyle and financial ecosystem providing seamless solutions to Nigeria’s retailers, SMEs and individuals.

Leveraging technology and data, Sparkle is leading a new generation of digital-only businesses licensed by the Central Bank of Nigeria.

Sparkle’s mission is to help Nigerians fulfil their potential by democratizing access to valuable solutions for their business and personal needs.

Project Description

Sparkle is looking for a super-smart, ambitious, and incredibly analytical person with a proven track record of acquiring users and delivering growth for a high paced, fast-growing start-up.

As a Growth Marketing Fellow, you will be responsible for driving user growth enablement and engagement for Sparkle's financial and lifestyle app. You will build, track, and optimize campaigns across a variety of growth levers including push notifications, email, social media, SMS and more. You will work closely with cross-functional stakeholders in Content Marketing, Sales, Data, Product, Engineering and Customer Experience.

Project Deliverables

  • Manage digital marketing campaigns, monitor SEO and user engagement, build a content marketing strategy

  • Drive acquisition and growth across all digital channels including but not limited to search, social, display, video, email, affiliate

  • Lead and coordinate the launch of growth and enablement campaigns

  • Identify actionable growth opportunities and best practices to improve the opt-in funnel and onboarding performance

  • Collaborate with the Agency and Product Teams from the initial design phase to the testing of new features, product development and execution, to increase company KPIs around activation, engagement and retention of product lines

  • Develop dashboards and provide analysis and insights to cross-functional teams and partners on an ongoing basis. Present updates on strategy and results to leadership

  • Influence and collaborate with cross-functional teams to gain alignment on new growth opportunities

  • Make data-driven decisions and work cross-functionally with Product and Engineering teams

Reports to: CEO

Skills & Requirements

  • 5+ years working in advertising-supported, content-based business models, including deep experience in leading cross-functional working groups to drive towards a specific goal

  • Extensive experience of growth and performance marketing with a proven track record of scaling D2C brands, ideally within media/tech/e commerce/subscription categories

  • Understanding of full D2C marketing funnel experience (customer acquisition, conversion, engagement, retention, win back) with a deep focus on performance-based growth marketing

  • Experience growing engagement for a specific product from launching, to ramping, to maintenance, to measurement, and a strong understanding of the entire software development and testing lifecycle

  • Strong analytical skills with a proven ability to use multiple data sources to develop hypotheses and execute rapid tests, and learn strategies

  • The ability to initiate and drive projects to completion with minimal guidance

  • Highly analytical with strong skills and judgment to break down challenging problems and come up with solutions

  • Previous successful experience in high-growth technology firms a plus

About the company

Venture for Africa is a fellowship program designed to fill talent gaps in Africa’s startup ecosystem by enabling top local and global fellows to access opportunities with leading startups in Africa. Our flagship 3-month fellowship program combines on-the-ground experience offering localized context, expert mentorship, and real project work at leading startups hiring now. Launched in 2020, our mission is to accelerate economic growth and technological innovation in Africa by mobilising the next generation of startup talent and equipping them with the experiences and context they need to meaningfully contribute to elevating businesses and livelihoods in Africa.

May 2020We launched on this date announcing open applications for our inaugural cohort, the Venture for Africa Remote Fellowship; matching skilled global talent with leading, African tech startups via a 3-month immersion program.

June 2020Our inaugural fellowship kicked off with 5 fellows working across 3 startups in Nairobi, Kenya

November 2020Recruitment drive for VFA Cohort 2

January 2021Following 350+ applications, our second cohort kicked off with 4 additional fellows and a new partner in Lagos, Nigeria

Tobi Lafinhan | Contact Person

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