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Senior Activation Manager

  • Applications are considered on a rolling basis
  • Londerzeel
  • Applications are considered on a rolling basis
  • Londerzeel

Have an appetite for more?

Join a leading global bakery group powered by ambitious people that are truly passionate about delivering the best in everything they do.

With business in mind and people at heart we always work together to influence our road ahead. We want you to be part of our growth journey and of a great, global family.

We are making the shift towards a market driven organization where innovation & customer centricity are key elements. The Marketing team has been assigned to drive this business orientation through our different channels for our multi-brands, thereby pushing our business forward to be a digital pioneer in the food industry.

To strengthen our Downstream Marketing Team, we are hiring a Senior Activation Manager with online DNA.

This is what you will do
As a key member of the Downstream Marketing team you are responsible to set-up and execute the go-to-market strategy for the entire product portfolio in Foodservice. You are targeting both Wholesalers and end-clients in the Out-of-Home Market for which you define and roll out a customized approach. You will be working towards National Key Accounts as well as locally based (social & commercial) catering – ranging from sandwich bars, restaurants, hotel(group)s, (Fast) Food chains,… in our BeNeFrItEs-cluster._

Primary areas of responsibility_

  • Translating the product category (i.e. Bread, Pastry & Fast Food) strategy and launch-plan into a tactical quarterly go-to-market plan. Per segment or product (group) you will define and initiate the most suitable on- and/or offline activation strategy.
  • Developing & executing a communication- and promotion-plan per wholesaler – including online activation and lead generation, enriching the active customer base of our digital platform MyFoodSpot, highlighting the key assortment and innovations and leveraging the promotional toolkit of the wholesaler.
  • Generating marketing qualified leads through email marketing, affiliate marketing, SEO, SEA, display, SOME …
  • Assuring a solid internal buy- in and interaction with your colleagues from the sales teams (field sales, customer care, business development managers), Category Business Leaders, Digital Team,… in order to align promotional targets and supporting their commercial activities with inspiring content, stories & education;
  • Budgeting & management of external communication agencies – all in close collaboration with the Downstream Marketing Manager.

Work with great people

Petra Görman
Project Manager
"I truly appreciate the help I received from Lantmännen Unibake and my contact person during the relocation."
Yang Wang
Business Intelligence Developer
"There is a large diversity of nationalities in Lantmännen Unibake, and it is quite interesting to observe so many different people walking in and out the office everyday."
Carlo Rampini
Global Innovation Manager
"Before applying, I didn’t know Lantmännen Unibake, but I found that the company fits my personal values and interests."
Andreas von Bülow
Supply Chain Global Graduate
"People are working towards the same goals with a clear focus - also having the long-term development of the business in mind."
Henriette Penter
HR administrator
"Det, jeg er vild med, er frihed under ansvar og de mange forskellige kollegaer, jeg har. Her hilser vi altid på hinanden, og vi har rigtig fine værdier, som jeg meget nemt kan relatere mig til."
Anne Sofie Snoer
Brand Manager
"Jeg har en dynamisk og tempofyldt hverdag, hvor jeg sammen med et stærkt team er stolt af at udvikle spændende nye brødkoncepter og markedsføring til danskerne."
Beston Ali Bekas
Lagermedarbejder
"Mine opgaver holder mig i bevægelse og giver en masse variation. Jeg har kendt både mine chefer og kollegaer længe, og jeg møder gode mennesker fra alverdens lande og kulturer hver dag."
Gitte Kloster Pedersen
Teamkoordinator
"Som teamkoordinator er der ikke, to dage som er ens. Der følger et stort ansvar med, og der udvises stor tillid fra min leder."
Michelle Helt
Key Account Manager
"Kulturen forplanter sig gennem hele organisationen, og som ny medarbejder fornemmer man straks den stemning og passion helt fra bageriet, pakkeriet og til salgsafdelingen."
Patrik
Automatiktekniker
"Fra dag 1 har jeg fået mine egne projekter. Det er et stort ansvar, og forventningerne er høje, men der er altid tid til at stille spørgsmål, sparre med de mange erfarne kolleger og plads til at lære"
Jane Leth Jørgensen
Digital Manager
"Vi arbejder tæt sammen på tværs af afdelinger for at nå vores fælles mål. I Marketing er vi i fuld gang med at nytænke, hvordan vi digitalt kan understøtte vores forretning og skabe mest mulig værdi."
Johanna Seppänen
asiakassuhdepäällikkö
"Arvostan tosi paljon sitä, että Vaasanilla vastuullisuuteen suhtaudutaan vakavasti eikä se ole pelkkää puhetta."
Kari Mikkonen
paistaja
"Minua motivoi työssäni se, että olen tärkeä lenkki leivänvalmistuksen ketjussa. Yksi ei voi tehdä yksin hyvää, vaan siihen tarvitaan ihan jokaista."
Vesa Leinonen
tuotekehittäjä
"Arvostan kulttuuriamme, jossa on helppo ottaa yhteyttä keneen tahansa ilman turhaa hierarkiaa ja muodollisuuksia."
Jussi Taskinen
työnjohtaja
"Haluamme nähdä toisemme menestyvän, mikä näkyy avoimena ilmapiirinä, jossa parhaat ideat ja käytännöt jaetaan rohkeasti eteenpäin."
Angelė Knizikevicienė
Panevėžio ekspedicija, dispečerė
"Mūsų kolektyvas šaunus, su visais puikiai sutariame. Jaučiu vadovų paramą ir žmogišką požiūrį į darbuotojo poreikius. Esu labai patenkinta darbu, niekuomet neatsisakau daryti daugiau."
Elvydas Urbelionis
Vilniaus kepykla, linijos operatorius
"Mano mėgstamiausia duona „Toste“. Aš dirbu tos linijos operatoriumi ir valdau visą šios duonos gamybos procesą. Tai labai geras jausmas. Nuo žmogaus daug kas priklauso."
Genė Plakienė
Panevėžio kepykla, kepėja-kūrikė
"Džiaugiuosi komandiniu darbu mūsų įmonėje. Čia vienas lauke ne karys. Kiekvienam iš mūsų labai rūpi galutinis darbo rezultatas - mūsų duona patenkintas pirkėjas."
Vladislav Bobrovskij
Vilniaus kepykla, elektrikas šaltkalvis-kūrikas
"Nors „Vilniaus duonoje“ dirbu jau 13 metų, mokausi ir darbo patirties įgaunu kasdien, nes kepykloje sumontuota moderni įranga. Labai patinka toks darbas, kai nuo tavęs priklauso galutinis rezultatas."
Vilma Šimienė
Klientų aptarnavimo vadovė
"Darbe supa profesionalūs kolegos, kurių kasdieniame darbe ir elgesyje atsispindi įmonės vertybės. Džiaugiuosi prisidėdama prie įmonės rezultatų ir būdama dalimi to, ką kuriame ir valgome kasdien."
Aurimas Matikonis
Pardavimų vadovas
"Visada norėjau dirbti rinkoje lyderiaujančioje, tarptautinėje įmonėje su karjeros galimybėmis visame pasaulyje, kurioje būtų svarbios žmogiškosios vertybės. Vilniaus duona viršijo mano lūkesčius."
Tadas Gaškauskas
Vyr. pardavimų atstovas
"Per mano darbo „Vilniaus duonoje“ laikotarpį su kai kuriais darbuotojais tapome ne tik kolegomis, bet ir labai gerais draugais. Tai pasako labai daug apie „Vilniaus duonos“ žmones."
Kristina Špokienė
Vyresnioji buhalterė
"Labai vertinu „Vilniaus duonos“ darbo aplinką, nes čia vertinama darbuotojo nuomonė, skatinamas atviras bendravimas, yra tobulėjimo galimybės, bei vieningas tikslo siekiantis kolektyvas."
Imke Achtermann
Category Manager D-A-CH
"Ich bin stolz darauf, Verantwortung übernehmen zu dürfen und finde es toll, meine Kreativität mit Produkten auszuleben, mit denen ich mich identifizieren kann."
Yanick Wendler
Export Coordinator
"Die Abwechslung der Produkte und die stetige Veränderung, besonders in Richtung Nachhaltigkeit, machen meine Arbeit interessant."
Susanne Voth
Controlling
"Ich habe ein abwechslungsreiches, vielfältiges Arbeitsgebiet und kann sehr selbständig arbeiten. Durch immer wieder neue Herausforderungen bleibt es spannend."
Bernd Burmeister
Head of Development
"Mir gefällt insbesondere die Vielfältigkeit und weitreichenden Möglichkeiten bei Lantmännen Unibake."
Marina Avstriiskaja
Pagar
"Minu peamine motivaator Leiburis töötades on teadmine sellest, et minu enda kätega loodud röstsaiu sööb suur hulk inimesi nii Põhjamaades kui ka kogu Baltikumis. See on äärmiselt väärikas väljakutse,"
Irina Novik
Operaator
"Tean, et Leiburis on minule tagatud stabiilne töökoht ka muutuvas maailmas, see loob turvatunde homse osas."
Petro Dobõš
Vahetuse juhataja
"Leiburis töötamise juures meeldivad mulle väljakutsed ning võimalus omandada uusi teadmisi."
Roman Dombrovski
Transporttöötaja
"Leiburis töötamise juures hindan kõige enam stabiilsust ja antud lubadustest kinnipidamist."
Kristel Pahv
Võtmekliendi müügijuht
"Leibur on kogu aeg arengus ja see hoiab ka mind tegevuses. Siin ei hakka kunagi igav"
Karl Erik Sahtel
IT spetsialist
"Töökaaslased Leiburis on professionaalsed ja mõistvad, peegeldades ettevõtte väärtusi. Minu jaoks on oluline ka tööandja paindlikkus ning töö ja eraelu tasakaal. Seda kõike Leibur mulle pakub."
Angelika Kärber
Baltikumi kvaliteedi ja tootmise projektijuht
"Pagaritööstus on huvitavam, kui võiks arvata. Iga päev on täis põnevaid väljakutseid. Kuulumine rahvusvahelisse kontserni annab mulle võimaluse teha koostööd kolleegidega teistest riikidest ning jaga"
Erik Peet
Logistikajuht
"Hindan Leiburis ühtset meeskonnatööd ja avatud suhtlust ning võimalust panustada igapäevaselt värske leiva-saia jõudmisse inimeste toidulauale."
Darren McNeil
HR Business Partner, UK
"I enjoy working with a diverse and dynamic workforce, our people engage with the business and enjoy what they do. Unibake has a passion for attracting and developing the best individuals."
Egija Klavina
Lead Buyer, UK
"I believe that hard work always ‘pays off’ and its valued in Lantmännen. There’s many opportunities to be involved in new things and the business supports this, if you want it."
Dave Gravestock
General Manager, Bedford
"My own story, from Packing Leader to General Manager, shows Lantmännen invest in their staff and give fantastic opportunity to grow, develop and apply for promotion opportunities."
Mohammad Nisar
Shift Manager, Milton Keynes
"We have great teams in Lantmännen Unibake. We all support each other through the good time and the more difficult times. We enjoy coming into work and are proud of what we do!"
Piret Riik
Key Account Manager, Estonia
"We operate in three different countries in the Baltics, and in three different cultures. Despite this we have been able to build a strong team that operates as one. I am very proud of that."
Ville Teelahti
Bakery Supervisor in Petikko
"I remember my first days in Unibake Finland Frozen. I quite quickly noticed that the hierarchy here is very flat. I can tell my manager and his manager things as they are."

Skills & Requirements

Your profile:

  • You have a strong track record as trade-, channel- or brand activation manager, marketing manager or communication manager – preferably in a B2B context whereby experience in Food/Foodservice is a major plus.
  • After graduating in Marketing, Communication and/or Economics, you can rely on a minimum of 7 years of relevant marketing experience of which at least 3 years with online channels
    • You are passionate and experienced in both off- and online marketing - incl. digital marketing, content marketing, lead nurturing and marketing automation techniques
    • Knowledge and affinity of digital media & being up to speed with the latest digital trends
    • Highly interested in Food and enjoying following the latest trends
  • You have a proficient level of English & Dutch, in combination with a good level of French.

Your “power skills”

  • Profound analytical & conceptual skills that enable you to set-up & run the go-to-market strategy;
  • As a commercial & customer-oriented professional you are determined to deliver results and will challenge the status-quo by introducing innovative projects & ideas that makes Lantmännen Unibake stand out;
  • Your organization & project management skills are on point and you demonstrate a flexible mindset that enables you to adapt to changing requirements and to plan/organize and manage multiple priorities;
  • Your excellent communication, persuasion and influencing skills enable you to motivate, challenge, engage and influence your internal and external stakeholders;
  • You have profound leadership skills that enable you to build strong working relationships on different levels in the organization and to create and work as a (virtual) team.
  • As a responsible and committed person you take initiatives, are hands-on to execute projects and are motivated to work autonomously.

What we offer to you

  • Enjoying the opportunity to work in a fast-paced organization where you can put your entrepreneurial skills in action and steer our commercial plans in Foodservice;
  • Contributing to a dynamic & growing marketing team where 26 motivated professionals are covering: Category & Product Management, Digital Marketing & Data, and Downstream Marketing. As a key member of the latter, you report directly to the Marketing Manager;
  • Being part of an international organization that is in full expansion where you get the opportunity to grow personally and evolve professionally within our cluster or at Group Head Quarters;
  • The opportunity to work for an employer with an ambitious vision, resulting in millions of smiling tummies. Lantmännen – a cooperation of 25000 farmers – is our main shareholder whose down-to-earth & entrepreneurial vision is impacting our entire organization.

Sounds interesting?

We will interview ongoing so please don’t hesitate to send your application by submitting your CV.

If you have any questions about the position or recruitment process you are welcome to contact Els Magerman (Talent Acquisition Specialist). If you have any questions about the position, please Laura Scheijgrond (Marketing Manager).

All applications must be completed in English and will be treated confidentially.

About the company

Present on all continents, Lantmännen Unibake is a global leader in bakery products with Scandinavian roots. As a nation of passionate bakers they bring the joy of food across through their innovative products that still respect tradition – ranging from artisanal breads, indulgent pastry to comforting fast food. Across the whole world, their consumers are served around the clock through their partners in foodservice and retail.

They believe in a culture of openness, trust and structured entrepreneurship, sharing insights and working together across teams and borders to reach their vison. They keep customer proximity, agility and accountability on a local level and add the strength of a global organization.

Within the BeNeFrItEs-cluster (Belgium, the Netherlands, France, Italy and Spain), 500 people are giving their best to provide pleasure through food, resulting in millions of smiling tummies. They are an ambitious organization in full expansion that has accomplished a growth of 11% in 2019 – equally to 150 million EUR of revenues. Their organization is in full expansion, strengthening its position as a challenger in the market.

Visit us at www.lantmannen-unibake.com


plupp5 reasons you'll be glad you chose us

#1It goes right. Right from the start. New people start at Lantmännen Unibake every day. We’re used to creating the right beginning, right from day one. We’re ready for you.

#2Baking is a people business. Lantmännen Unibake has flour on its hands and people at its heart. The whole process of making everyday products takes team work, open-ness and mutual respect.

#3It's a group thing. Working for a global business is different. You feel connected to something bigger. Your team has a higher purpose. Ripples turn into waves.

#4It's about baking the future. We are taking baking further. Not just geographically but in terms of innovation. We have a proud heritage but we want to explore new products, markets and opportunities.

#5Diversity is a reality. Not an ambition. Not only are we global, we hire a multitude of nationalities. At the moment, your future colleagues come from more than 40 countries.

#1Es funktioniert. Gleich von Anfang an. Bei Lantmännen Unibake beginnen täglich neue Menschen. Wir sind es gewohnt, gleich vom ersten Tag an den richtigen Start zu schaffen. Werden Sie Teil unserer globalen Familie.

#2Backen ist eines der ältesten Handwerke der Menschheit, von Menschen für Menschen. Wir bei Lantmännen Unibake haben Mehl an den Händen und Leidenschaft im Herzen. Der gesamte Prozess der Herstellung von Produkten des täglichen Bedarfs erfordert Teamarbeit, Offenheit und gegenseitigen Respekt.

#3Es ist eine Sache der Gemeinschaft. Für ein globales Unternehmen zu arbeiten, ist etwas Besonderes. Man fühlt sich mit etwas Größerem verbunden. Dein Team hat ein höheres Ziel. Kleine Taten erzielen eine große Wirkung.

#4Wir backen die Zukunft. Wir bringen das Backen weiter voran. Nicht nur im geografischen, sondern auch im innovativen Sinne. Wir sind stolz, dass wir Teil einer Geschichte sind, die so alt ist wie die Menschheit selbst. Unsere Traditionen verbinden wir mit den Lifestyle-Trends von heute und erkunden kontinuierlich neue Produkte, Märkte und Möglichke

#5Vielfalt ist bei uns Realität. Kein Ziel. Wir sind nicht nur global, sondern auch multikulturell. Wir haben alle unsere eigene Geschichte, Fähigkeiten und Erfahrungen - wir sind alle einzigartig, wir arbeiten alle zusammen – derzeit kommen Ihre zukünftigen Kollegen aus mehr als 40 Ländern.

#1Stabiilne sissetulek ja boonus

#2Väljaõpe ja täiendkoolitused kohapeal

#3Ettevõttesisesed arenguvõimalused

#4Spordikompensatsioon

#5Lisapuhkus ning ettevõttesisesed hüved ja toetused

#1Töö rahvusvahelises organisatsioonis

#2Kaugtöö võimalus

#3Ettevõttesisesed arenguvõimalused

#4Investeerime töötajate heaolusse ja arengusse

#5Lisapuhkus ning ettevõttesisesed hüved ja soodustused

Laura Scheijgrond | Contact Person

I'm interested
Lantmännen Unibake

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