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Senior Press Officer, Adult Fiction & Non-Fiction

  • Application Deadline: Aug. 6, 2021
  • London
  • Application Deadline: Aug. 6, 2021
  • London

Job title: Senior Press Officer, Adult Fiction & Non-Fiction

Reports to: Head of Publicity

Location: Victoria House, Bloomsbury Square, London. With flexible home working up to three days per week - with flexibility required around author tours and media days

Imprint: All adult (*Zaffre, Manilla Press, Blink, John Blake and Lagom as required*)

Department: Publicity

Salary range: £27,000 - £33,000 per annum

General summary

An exciting opportunity has come up in the Bonnier Books UK adult trade PR team for a dynamic PR professional who will be responsible for their own authors and campaigns.

The position is ideal for a keen self-starter, with a track record of delivering successful campaigns, who is looking for the next step.

If you want to work for a publisher with a difference, we want to hear from you.

Under the supervision of the head of publicity, you will plan, organise, and implement publicity campaigns for adult fiction and non-fiction titles, from imprints Zaffre, Manilla Press, Blink, John Blake and Lagom as required. You will also be responsible for assisting other members of the publicity team and occasional administrative duties as required.

You will be in a position to initiate and carry out campaigns, and ready to learn how to progress and grow on the job. It is a fun and busy role – and requires an individual who can juggle numerous tasks, prioritize effectively, and remain calm under pressure.

Duties will include but are not limited to: creating campaign plans, writing press releases, creating media lists using Cision/Gorkana, contacting journalists about interview opportunities and serial interest, identifying and engaging key influencers in non-traditional areas, sending review copies, following up queries, accompanying authors to interviews, and assisting with book signing tours and events associated with key titles.

Not only will you pitch for press coverage, but you will help create pitches to bring new titles into the business. You may also find yourself working on two new imprints focused on music and business. We are a small but collaborative team, cross-promoting across imprints and supporting our colleagues through busy times. A willingness to muck in is essential.

The aim is to achieve the best possible media coverage leading up to and beyond publication, working closely with our editorial, sales, social media and marketing teams. The net result: great campaign, great sales, happy author, impressed agent, and a connected team.

Essential job functions/responsibilities

• Create publicity campaigns for books from Zaffre, Manilla Press, Blink, John Blake and Lagom imprints
• Read early copy/proofs of campaign titles to draw out key themes and create a PR plan
• Draft press releases for trade and consumer media for book campaigns
• Pitch for and secure author profile slots across press, TV & radio around publication
• Pitch for and coordinate author signings/talks/Q&As across retailers and/or literary festivals
• Provide media with relevant author and title information ahead of interviews
• Coordinate press days when relevant ahead of book publication
• Continue to build strong relationships with book editors, feature writers, TV bookers and radio producers
• Discover and develop new links
• Book and coordinate travel for book signing tours when required, assisting publicists and helping as needed
• Assist with book launch events as required
• Work closely with PR director & head of publicity and support across big campaigns when required
• Attend inter-departmental campaigns and sales meetings
• Process PR related invoices – get approved, scan and send to accounts
• Prepare book mail outs and ad hoc review copies.
• Represent the publicity team at relevant industry events and networking opportunities
• Be a team player!

Work with great people

Alex Alexandrou
Head of Commissioning - Children's
"When I joined Igloobooks, I saw it as an exciting opportunity that would offer a completely different experience to any other design environment — I still like it after being here for over five years!"
Sahina Bibi
Marketing Executive
"My team is vibrant and fun — brilliant minds brimming with wonderful ideas. Though we each manage our own projects, we're always bouncing ideas off one another and brainstorming fresh new initiatives."
Shane Hegarty
Head of Operations
"From my earliest days in the company I have been encouraged and enabled to have an appreciable input into how, when and what gets done — which is a rare thing to obtain, or sustain, in any company."
Nick Stearn
Art Director
"My first impressions when I joined Bonnier Books UK were: "'Wow, this company is so different." It acts in a different way, it has energy, it's exciting."

Skills & Requirements

Qualifications and experience

  • Strong track record of delivering successful adult fiction and non-fiction publicity campaigns
  • Experience managing expectations, apprehensions, budgets, reporting on KPIs and a proven ability to adapt publicity strategies to the key audiences
  • Excellent communication skills, and an ability to work effectively and collaboratively with internal and external team-members
  • Ability to identify key components to create a successful campaign, deliver according to sales targets, and prioritise effectively
  • Skilled in author development and developing long-term strategies to build and grow consumer awareness

Bonnier Books UK is committed to building a diverse workforce through positive action. Currently, Black, Asian and Multi-Ethnic employees are under-represented in our workforce and we actively encourage applicants from these groups. For further information, please read our Diversity & Inclusion Action Plan here.

Great Place to Work

  • Competitive Salary

  • Working with a team of passionate, talented people

  • Internal learning and development programmes

  • Career Development opportunities

  • Fun social events

About the company

Bonnier Books is home to 13 adult and children’s imprints, publishing across a wide variety of genres, for different ages. From crime to reading group fiction; memoir to self-help; activity to reference – we believe every book matters.

Bonnier Books UK is owned by Bonnier Books, a family-owned company headquartered in Sweden. Bonnier Books is a top-15 world publisher.

Erika Van Aken | Contact Person

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Bonnier Books UK

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