Meltwater is looking for a Director of Product Marketing who will work to deeply understand our customers in order to define and then execute on our Product Marketing strategy.
In this senior role, you will be responsible for managing a global Product Marketing team, and will oversee product marketing, sales enablement, and customer communications. Working as a conduit between our customers, our sales and customer success teams, and our product and engineering organization, Product Marketing plays a critical role in the success and continued growth of Meltwater. We are looking for someone who comes preloaded with best practices and can lead the team both strategically and by example, while getting their hands dirty.
Working closely with our Strategic Product Group and our Executive Team, this is an impactful leadership opportunity within a fast-growing, publicly-traded global company.
Candidates can be based anywhere in the United States with a Meltwater office, (San Francisco, Los Angeles, Austin, Chicago, New York, Boston, Washington, D.C., Raleigh, Manchester, Atlanta, Miami, Charlotte), with the expectation of a hybrid office/WFH set up with some travel (when things get ‘back to normal’) and you will:
Lead the global Product Marketing team, including team members responsible for product marketing, sales enablement, content production, customer communication.
Partner with key stakeholder groups - customers, sales/customer success, field marketing, partnerships, product/engineering - to ensure alignment in expectations between all groups.
Define a strategy for product-led growth, helping to generate new business through a freemium strategy, and to facilitate expansion of existing customers through in-app Product Marketing.
Own pricing and packaging, factoring in market dynamics, cost drivers, and other factors that will allow us to improve quality and quantity of the deals we do on a daily basis.
Oversee product launches and releases, including the creation and completion of all material for internal and external use.
Review the existing Product Marketing strategy at Meltwater, and put in place processes and workflows to ensure success of the team and function.
What You’ll Bring
10+ years of experience in Product Marketing and Sales Enablement at a SaaS or social media company
5+ years managing high-performing teams with a proven track record of success
A demonstrated ability to oversee product launches from ideation to execution
A collaborative approach to work, with proven relationships across different departments and stakeholder groups.
Detailed understanding of the trends and technology helping to shape the Marketing, PR, Communications and Social Media landscape
Strong executive presence with excellent verbal and written communication skills, as well as external-facing presentation skills
Enthusiasm for a fast-paced, dynamic work environment
Outstanding time management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines
Bachelor’s degree with evidence of high achievement in academics
Familiarity with products such as Seismic, WalkMe, Intercom, ProductBoard
Existing relationships with journalists and thought leaders in the PR, social media or technology space would be a plus
What We Will Give You
Comprehensive time off & generous leave policies
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Collaborative, transparent and fun loving culture
Accelerated professional development and growth programs
What to Send Our Way & What’s Next?
Resume and cover letter documenting relevant responsibilities you have had in your current or previous roles
We will get in touch for preliminary phone interviews, and arrange for follow-up interviews with a short list of candidates
We are looking to fill the role with the right candidate ASAP, and have someone start as soon as they can given current commitments
About the company
Meltwater was founded 20 years ago Oslo, Norway, as the world’s first online media monitoring company. Today, we are a publicly-traded global leader in media intelligence and social analytics, with 27,000 customers in over 120 countries, supported by 1,800 employees in 55 offices globally. Meltwater helps our customers better understand, influence and engage with their stakeholders, helping to solve the complex problems faced by Public Relations, Communications and Marketing teams. Our product is constantly evolving, and we have a proven track record of innovation, bolstered by acquisitions.
Since our inception, Meltwater has maintained a unique culture based on a fundamental belief in people and the potential they possess. We are committed to diversity and inclusion, and we believe that when you have the right people in the right working environment, great things happen. Meltwater employees embody the work-hard, play-hard spirit through our 3 core values - Moro (fun), Enere (number one) and Respect (Respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We focus on teamwork and collaboration, and at Meltwater, you’ll never hear anyone say “that’s not my job”. We ensure our employees have easy access to management and learn quickly from those around them.
At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations. Our work is fun, challenging and rewarding, and with over 150 employees with more than 10 years tenure at Meltwater, there are plenty of reasons to stick around.
Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.
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