Start date: at the next possible date
Location: London/ Berlin
Meltwater is looking for a skilled, full-time Customer Marketing Manager who will be responsible for managing customer marketing initiatives on an EMEA level. This person will play an integral role in developing and executing customer marketing strategies that drive product engagement and revenue.
As a key member of the marketing team, you will build strong relationships with customers through engaging marketing campaigns. Your strategies will directly benefit the sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and upsell opportunities, and increasing loyalty and retention. We are looking for a data driven Customer Marketing Manager with creative marketing and communication skills to engage and motivate customer advocates, and take our customer marketing to the next level.
Your area of responsibility includes:
Collaborate with Sales, Account and Product Managers to maintain a customer lifecycle strategy focused on success, retention, and growth.
Develop a customer segmentation approach for the EMEA database to ensure customer driven communications.
Create tailored communications across new and existing channels like email, website, case studies, blog, webinars, etc. that encourage customer retention and expansion.
Own the email marketing and marketing automation for all customer marketing activities, including a tailored customer nurturing strategy for several segments, product releases and general communications.
Develop a customer centric event strategy and work with the local team on the execution of Business Breakfasts, conferences, summits, trade shows, digital events & lunches.
Work closely with the Customer Experience team to leverage our client-facing Meltwater education services.
What you’ll bring
Completed studies in the field of, or with focus on, Marketing, PR, Media/Communication Sciences, Digital Media, Sales or related fields of study
3+ years of professional experience in Customer Marketing
Experience in Email Marketing / Automation Software
Strong understanding of the B2B Customer Life Cycle
Strong writer and content creator
Strong understanding of Marketing Data & Analytics
Initiative, reliability and team spirit as well as a good sense of humor and creativity
What we offer you
Meltwater is the international market leader for Media Intelligence solutions. We specialize in monitoring and analyzing large volumes of data from the online and social media sectors. We help more than 25,000 customers worldwide to gain valuable insights and knowledge about their markets and business areas. Meltwater is one of the fastest growing software companies in the world, and our success is based on ambitious, intelligent and energetic employees.
Are you interested? Then apply for a job with us today!
Persönliche & fachliche Weiterentwicklung
Dynamisches & innovatives Arbeitsumfeld
Mentorship Programm & starker Teamgeist
Internationale Netzwerke & Karriereperspektiven
Lokale und globale Diversity & Inclusion Programme
Attraktives Gehaltspaket mit "Uncaped Boni"
Home Office Flexibilität
Meltwater was founded 20 years ago in Oslo, Norway, as the world’s first online media monitoring company. Today, we are a publicly-traded global leader in media intelligence and social analytics, with 27,000 customers in over 120 countries, supported by 1800 employees in 55 offices globally.
At Meltwater, our goal is to build a groundbreaking company supported by a thriving culture in which our work is fun, challenging and rewarding, and our people aspire to exceed their personal expectations.