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Key Account Media Analyst, Media Insights & Analytics Greater China (2021 intake)
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Industry

Media Intelligence

Category

Analyst

Experience

Entry level

Location: Shanghai

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Contact Person
Jessie Qin

Job Description

Meet with the team

Key Account Insight team plays a vital role that helps our enterprise clients see the outside insights by leveraging multi-channel datasets that are sourced through our tools. The team use data to tell stories, help our clients to develop a deep sense of the brand, their competitors, industry trend as well as understand the bigger picture. We are proud of ourselves for being a partner to grow with our clients' business.

About Key Account Media Analyst

You will curate bespoke reports and manage projects of our clients like Publicis, Sony, Li & Fung, Nissin Foods, Longchamp, Philip Morris, NBA, Louis Vuitton and many more. You will be responsible for gathering, structuring and analyzing media data from various media outlets across traditional and social media channels, interpreting this data and drawing recommendations on key stories impacting our clients. Your work will be influencing clients’ business on various levels including their long-term strategies as well as short-term decision making.

Internally, you will be closely working with the sales team to identify clients’ needs and provide best in class service to ensure clients well understand their “Outside Insights”. From tracking impact and sentiment analysis in real time to digging out insights of the competitors’ online footprint, we help our clients to grab the bigger picture of their industry as a whole.

What you will be doing?

  • Service Meltwater clients in achieving their media monitoring goals
  • Responsibilities include media monitoring, media data analytics, deep diving into competitor landscape analysis, brand audit reports, consumer insights reports, campaign performance reports, tracking media exposure and volume, etc
  • Be the subject matter expert about the inner workings of mainstream and social media landscape, and media measurement KPIs
  • Share and contribute best practices in quantitative and qualitative reporting techniques
  • Analyze mainstream media and social media content to draw meaningful insights which help with furthering our clients’ strategic goals
  • Utilize our Meltwater proprietary software, Microsoft Excel, PowerPoint and other analytics tools (SQL, Tableau) extensively, to cover end-to-end process of pulling out raw data, analysing and extracting insights, and delivering reports in a digestible format to clients
  • Play an integral role of working cohesively with the team to ensure all deliverable and tasks are completed in good quality and well within deadlines
  • Work extensively with Client Success team to assist in on-boarding training, customers’ need analysis and enhancing the customer satisfaction
  • Nurture and strengthen client’s understand of the social media space and their brand’s performance
  • Keep track of latest social measurement trends and industry trends
  • Brainstorm and strategize ways to evolve and improve report quality and objectives, catering to clients’ changing requirements or feedback

What we would like to see from you

  • University Degree in Communication, Media, Business Analysis, Marketing, Public Relations or Business related majors. International experience would be a plus
  • Strong analytical skills and logical thinking - ability to translate data into actionable insights, uncover correlations and ask “What does this mean?” to the data
  • Strong critical thinking - ability to look at the numbers, articles/social media posts, and come to conclusions based on the findings
  • Good writing skills, with experience in both qualitative and quantitative reporting would be considered as an asset
  • Strong communication skills with ability to communicate with a diverse set of clients and colleagues, at all levels
  • Fluency in English & Mandarin (spoken and written)
  • Proficient in using Microsoft Excel, pivot tables, Vlookup, etc
  • Passionate about social media data and mainstream media content
  • Self-motivated, detail-oriented and always able to complete tasks independently within demanding schedules
  • Team player, innovative and proactive to make contributions to team
  • Ability to work in a fast-paced environment and ready to take new challenges
  • Experience with VBA, Python, Tableau, SPSS or R (programming language) is an asset

The perks of working with us!

  • Competitive salary package - Base salary and bonus
  • 20 paid holidays
  • Paid sick leave
  • Social Insurance
  • Commercial health insurance
  • Holiday benefits
  • Free drinks and snack in the office
  • Fun, ambitious and international working environment
  • Various learning and development opportunities eg. oversea conference, skillset development training, online training, expert sharing session, business cases sharing session
  • Regular company subsidized cultural events eg. team dinner, drinks, offsite events, health and wellness class in office, closing day celebration
  • And more…
About the company

About Meltwater

With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics SaaS solutions - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights. Through Meltwater's platforms, our clients are well equipped to stay on top of billions of online conversations and extract relevant insights - allowing them to strategically manage their brands and stay ahead of their competition. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their marketing & communications strategies and executive decision making. With over 55 offices and 2,000 employees worldwide, Meltwater is a truly global partner offering best-in-class support through our local customer success teams.


Our Belief in People

For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.

Meltwater employees embody the work-hard, play-hard spirit through our 3 core values - Moro (fun), Enere (number one) and Respekt (respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that thrive on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.

At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company where our people aspire to exceed their personal expectations. We only promote our leadership team from within the company, and our goal is to facilitate your long-term professional growth.

We keep our entrepreneurial spirit alive within every team and every department — delighting in hard work and relishing the feeling of accomplishment that comes with it.

Culture

Our values are at the core of our culture, and they can be summed up by the acronym MER, which means more in Norwegian. These values are our commitment to our employees and our customers.

  • Moro [‘mo(·)ro]
    Norwegian for “Fun.” We believe that in order to become successful as a whole, we should all enjoy ourselves. That’s why we promote a fun, collaborative working environment.
  • Enere [‘e nðr’e]
    Norwegian for “Number One.” At Meltwater, average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations.
  • Respekt [re’spekt]
    Norwegian for “Respect.” We believe it matters how a company or an individual becomes number one. Striving to be the best doesn’t mean sharp elbows: we should all treat our colleagues and customers with respect and humility.
  • MER
    An acronym for Moro, Enere and Respekt, which creates the Norwegian word “More.” We celebrate our victories without losing our drive to improve — whether in reaching personal goals or corporate milestones. Though simple on the surface, our values guide us in everything we do, from how we prioritize our objectives and make decisions to how we clarify expectations and measure our success.


Visit our Careers Page and find out more!

Global: https://careers.meltwater.com/

Greater China: https://www.meltwatercncareer.com/

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