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PR Specialist

  • Application Deadline: Aug. 22, 2021
  • Stockholm
  • Application Deadline: Aug. 22, 2021
  • Stockholm

Haglöfs AB is now recruiting a PR Specialist to the Integrated Marketing Communications team in Stockholm, Sweden.

As the PR Specialist you will play an important part in contributing to Haglöfs’ continued success, implementing Haglöfs PR strategy & projects, with the aim of enhancing the brand appearance, promoting sales and supporting countries and distributors in their PR activities.

Main responsibilities and tasks
As the PR Specialist you will be responsible for the execution of our PR strategy. You have a passionate understanding of storytelling and news, have the ability to deal with time sensitive and pressured situations, with shifting needs and tight deadlines. One of the core tasks will be to develop and deliver PR programs, which can be easily adapted and in cost-efficient manner rolled out across Europe.

Essential to this position is to be connected, so holding strong, authentic and productive relationships with key outdoor and lifestyle media & platforms and influencers shaping conversation and activity across Europe. Being a great storyteller the PR specialist curates and delivers authentic and compelling stories and builds narratives around product and our sustainability initiatives to enhance the brand’s connection and relevance to consumers.

You will push the boundaries, be bold, progressive and inspirational. Continually striving to challenge the traditional and constantly exploring new ways in which to connect with consumers and influencers across Europe. At the same time the PR Specialist needs to stay relevant and be plugged into the evolving and progressive trends across outdoor, sustainability and the culture/communities behind.

You are a team player and will work on your own initiatives and/or alongside the key countries’ teams to project manage events and activities including media partnerships, press conferences, etc..


  • Drive the global PR strategy (incl. ambassadors and influencers)
  • Build and maintain strong relationships to key media titles and influencers/communities across Europe
  • Support global marketing priorities
  • Present ideas for creative and editorial content on a regular basis and execute approved concepts under strict deadlines
  • Write articles to be distributed to media/websites/social media, press releases
  • Analyze results and show value of effort through regular reporting.

As the PR Specialist you will report directly to the PR Manager

Skills & Requirements

We are looking for a person who aspires to develop within the overall marketing team but also across the whole brand. To be successful in this role you should have/be:

  • 1 year minimum experience in a marketing communications position with a strong PR and good media strategy background.
  • PR savvy individual and have good digital journalistic instincts
  • Ideally already existing Contacts
  • The right candidate will have an outstanding passion and understanding for the outdoors and all subjects related to it with a focus on sustainability
  • Proven track record in pitching and placing stories, excellent writing skills, the ability to react quickly and meet constant needs
  • Ambassador for Haglöfs and reinforces the brand image with all audiences
  • University degree preferably in communication, marketing, advertising.

Personal skills

  • Structured way of working
  • Ability to manage various projects and tasks
  • Quick problem solver
  • Strong own initiative drive
  • Strong sense of accountability
  • Relationship oriented

Please send your application Before 22th of august 2021. Application are reviewed on a rolling basis, so do not wait to apply!

Great Place to Work

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About the company

Haglöfs is all about improving the quality of life. Both for costumers, through the outstanding outdoor products we produce, but also for our employees. We always strive to improve the work environment,

In other terms, Haglöfs is more than a job. It’s an opportunity to combine a life filled with inspiring colleagues and exciting tasks with your outdoor interests. If this sounds like life-quality to you, please see ”current job opportunities” or contact us with a spontaneous application.


CURIOUS We explore our potential and develop our competencies to constantly be relevant for our customers

RELIABLE We honour our promises and keep true to ourselves and others.

PROUD Our passion for what we do motivates us to succeed and we keep a winning attitude at all times

Daniel Sowa | Contact Person

I'm interested

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