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Influencer Marketing Manager

  • Application Deadline: June 27, 2021
  • Skellefteå
  • Application Deadline: June 27, 2021
  • Skellefteå

At Once Upon we now have an exciting opportunity for a strategic influencer marketer to join our brilliant Communications team in a brand new role. You will lead all influencer efforts and manage every aspect of the influencer strategy and influencer relations. You are responsible for telling The Once Upon story through the power of influencers, as well as laying the foundation for the company’s overall approach to influencer marketing. You will be building and guiding Once Upons future Influencer marketing team.

Are you an exceptionally innovative and strategic thinker who gets digital PR and Communications? Do you have a proven track record for executing impressive influencer work (organic and paid) for a known company, big or small? Is it you that we’re describing? Then keep reading!

About the role
We see a great potential in scaling up our influencer marketing, which will be a key objective for the new Influencer marketing team. As our Influencer Marketing Manager you will be in charge of identifying influencer communication strategies, but you will also be a key player in integrating influencer support into other areas of the business, as our go-to resource and guide when it comes to best practices for working with influencers.

What you’ll do:

  • Be responsible for strategy, influencer outreach, continuous analysis, follow-up and development of influencer marketing

  • Recruiting and guiding the Influencer Marketing team, practicing leadership the Once Upon way - listening, facilitating and always encouraging new ideas and innovations.

  • Supporting the team and aiding them in reaching the company goals (or even farther), always with the Once Upon brand in mind

  • Build and maintain strong relationships with key Influencers to generate accurate and positive content that strengthen our brand

  • Perpetually remain up to speed on the latest news in the entertainment, technology, social media and influencers sphere

  • Ensure that our influencer marketing corresponds to our values ​​and contributes to building our brand

  • Work in close coordination with our Communications team

Your background

  • Preferably, you have a degree within marketing, communication or PR

  • Experience in working with Influencer marketing on a strategic level, with proven ability to develop and execute successful strategic influencer campaigns

  • You are an excellent communicator in spoken and written English and Swedish

  • Strong understanding of digital PR/marketing and social media

  • Experience in managing a team

  • Preferably experience from a fast growing organisation

  • International experience is a plus

Who you are

We are looking for a collaborative colleague who enjoys partnering closely across teams and departments to create and distribute the most impactful communications possible. To be successful in this role you are a strategic thinker with analytical skills with a head for numbers. You have great people skills, a communicative mindset and are able to connect with new people with ease. As a team-manager you are supportive and exceptionally good at actively listening and encouraging others.

The role as Influencer marketing manager will require a continuous experimental and innovative development of strategies and approaches. What is true today may not work tomorrow. If you ‘re an innovative person who thrives when old and established ways of doing things can be questioned - Once Upon is the place for you!

Life at Once Upon

Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone’s memories shine. And that’s how we want our workplace to be too – life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right?

We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you feel free and have fun at your job, it is easier to feel passion and responsibility for what you do. We always dare to do what we believe in – failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet and for each other.

Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us new perspectives, experiences and views on life. If you’re looking for a little more happiness in your life and feel like working at Once Upon would be fun, well, that new colleague might just be you!


Our headquarters are located in Skellefteå, in the North of Sweden. If you don't already live here, we’re always happy to help and welcome new people relocating to our city. But if you are not currently planning on moving, there are of course other solutions in today's digitally connected world. So don’t let anything silly like not living in Skellefteå stop you!

Let´s connect

Does this sound like your dream job? Are you the perfect fit? Then we can't wait to hear from you! Please help us get to know you by submitting your resume or LinkedIn-profile on our website. Also, we’d love to see a personal letter from you. Applications in both Swedish or English work just fine!

If you have any questions about the job or work at Once Upon, don’t hesitate to contact inhouse recruiter Linnéa Engman at +4670-3917434. Last day of application is June 27, but applications will be considered continuously.

Work with great people

Lina Öberg
"It doesn’t matter what team you’re in or what expertise you have, if you have a good idea, everyone wants to hear it!"
Nicola Hood
English Copywriter
"Honestly, I really love the app and just want more people to discover it, because I know they’ll love it too!"

About the company

At Once Upon you have the chance to be part of something that truly makes people happy. We want to help people save their favourite moments in an easy and fun way, a little at a time, making everyone’s memories shine. Today, there are just over 30 of us working at Once Upon. The app is translated into 12 languages, has been downloaded over 2 million times, with books delivered to over 87 countries, and we’re still growing!

To be the best we can possibly be, we need all kinds of people that are able to look at things from all kinds of perspectives. That’s why we need you, with your unique background, experiences and view on life. Want to be part of our story? Get in touch!

Linnea Engman | Contact Person

I'm interested
Once Upon Publishing AB

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