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Sales and Marketing Operations Manager

  • Applications are considered on a rolling basis
  • Charlotte
  • Applications are considered on a rolling basis
  • Charlotte

Sales business function is responsible for growing Basware's cloud revenue via new customer acquisition and by driving expansion within a satisfied customer base. Through customer-centric selling and collaborative account management we lead prospects & customers through the buying process with Basware, leveraging sales platforms including CRM, CPQ and CLM that support managing the sales cycle.

As trusted advisors with industry and solution expertise we focus on providing value to our customers through advice and insight into best practices. In partnership with Marketing, Customer Services and Partners, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions.


The Sales and Marketing Operations Manager is responsible for driving end-to-end process excellence in sales and marketing operations, from demand generation through deal closure. Working closely with regional sales and marketing leadership this role is key in ensuring sales, marketing and business development teams are fully enabled through implementation of systems and technologies, analytics and reporting and governance processes, which drive continuous improvement. The role is based in Charlotte, NC, managing sales & marketing operations for our high performing team in North America, but also participating in global sales & marketing operations initiatives. The role reports directly into the global VP of Sales & Marketing Operations.


  • Manage and drive key sales and marketing governance processes including deal and lead reviews, pipeline reviews, forecasting and win-loss reviews.
  • Manage and support key sales process adherence, such as territory management, opportunity management, quoting and contracting.
  • Ensure that key learnings are gathered in a systematic way and implemented in the end-to-end sales and marketing processes to drive continuous improvement.
  • Drive system adoption and improvement within marketing and sales (HubSpot, CRM, CPQ, CLM).
  • Manage and improve reporting and analytics to ensure the most relevant KPIs are visible and managed throughout the end-to-end process.
  • Analyze key KPIs and make recommendations to improve overall business performance.
  • Collaborate with other functions including sales enablement, global marketing and CS to ensure that sales and marketing teams are enabled with the right material, training and support to drive the best commercial outcomes.
  • Drive adoption of best practice within the sales process and identify and implement new procedures and processes to drive efficiency and scale.
  • Be the regional lead for key marketing and sales projects.

Work with great people

Hanna Ikonen
Team Leader, Customer Services
"I feel that I can make a difference, drive improvements & take controlled risks, and all this is supported by the company."
Sam Bradner
Senior Content Designer
"Best part of my job is flexibility and variability. I don´t really have a typical day, and I like that!"
Kevin Kamau
Product Manager
"Basware is a global company that values people as a crucial driver for success."
Trang Pham
Communications Specialist
"I know I can make an impact in hundreds of different ways. Basware is really unique to me – we have the best people and we are the leader in our industry."
Mika Peurala
Solution Architect
"Absolutely the best colleagues and line managers in the world!"
Jaakko Jutila
Director, Customer Service
"At Basware you have the freedom to identify and start different development activities across the organization without getting approvals from above."

Skills & Requirements


  • Excellent understanding of end-to-end sales and marketing processes, including lead management, opportunity management and business development
  • Strong technology understanding
  • Comfortable working with, influencing and challenging senior sales and marketing management
  • Excellent project management skills
  • Operational sales and marketing experience a big benefit


  • A Great Place to Work culture that is supportive, innovative and treats team members like family
  • Financial stability of a global publicly listed company with $170 million in revenue and a track record of profitability for 30 years
  • Leading edge software products in the enterprise P2P market, according to Gartner and Forrester
  • Excellent sales support infrastructure (e.g., pre-sales consultants, business development/lead generation support, sales training, Subject Matter Experts, intranet, marketing collateral and support, white papers, ROI calculators)
  • Strong brand, global reach, and an installed base of over a million users in 100 countries


  • Competitive package with base salary and generous variable incentive compensation
  • Outstanding company-paid benefits that include a premier package of medical, dental, life insurance, disability, HSA plan, and Matching 401(k) plan
  • Generous Paid Time Off, Paid Holidays and Paid Sick Leave


Basware has been named as a Great Place to Work company and is recognized as one of the ‘Top 100 Supply & Demand Chain Innovators’ by Supply & Demand Chain Executive for multiple consecutive years. We received the distinction of being named as one of The 101 Best and Brightest Companies to Work For in the Nation for multiple consecutive years, and a Best Place to Work in Charlotte for multiple years! Our culture is outstanding, and we hope you’ll consider joining our team!

As an added benefit, you’ll have an opportunity to build your experience by working with an exceptional client base that includes some of America’s leading Fortune 500 accounts!

For more information about life at Basware, please visit our website: https://www.basware.com/en-us/home/


Please upload your resume, along with your salary requirement: https://careers.basware.com/

Great Place to Work

  • Continuous learning and development

  • Great colleagues and teamwork

  • Flexibility and autonomy

  • Innovation and cutting edge technologies

  • Making the world greener

  • Global & diverse culture with a Nordic twist

About the company

Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.

Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.

2020Recognized market leader with global operations, 20+ offices worldwide.

2019Gartner Magic Quadrant Leader for Procure-to-Pay Suites for fourth time

2014-2019Several industry recognitions and product launches

2012-2016Several acquisitions in the fields of e-invoicing, e-procurement and purchase-to-pay solutions

2012Launch of cloud-based B2B platform for transaction collaboration on Basware's Network

2006-2009Several acquisitions in the fields of invoice automation, data capture expertise and payment software

2005Launch of fully integrated Purchase-to-Pay solution suite

2000Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service

1992Launch of first financial management software

1985Basware founded in Finland


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