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Marketing Automation Specialist

  • Application Deadline: Sept. 30, 2021
  • Stockholm
  • Application Deadline: Sept. 30, 2021
  • Stockholm

Mentimeter’s vision is to transform presentations and meetings into fun and interactive experiences by making it easy to listen to and to be heard. We believe in giving everyone a voice, in every meeting and presentation. We are building a modern, friendly, and diverse product-first tech company based in Stockholm and now, we are looking for a Marketing Automation Specialist focusing on the Enterprise users segment to join our marketing team.

As a Marketing Automation Specialist, you will be responsible for expanding, managing and optimizing our marketing automation efforts (main channels currently are email and in-app) within our Enterprise users segment. You should be analytical and get excited about the idea of constantly optimizing our marketing efforts, driving successful lead nurturing and generation programs through marketing automation.

We use the theory of Predictable Revenue, and reference Dropbox and Slack when we see the future of Mentimeter. Mentimeter is a service that is loved globally, and our growth has been almost 100% organic. Sales are currently growing over 10% per month, and you will be the driving force to accelerate that growth even further.

We believe that a brilliant person with the right ambition can leverage their time at Mentimeter. We are growing fast, and with us, so can you.

Responsibilities for the role:

  • Together with the sales and marketing teams, create and execute a plan to increase Mentimeter’s enterprise customer growth via Marketing Automation through the generation of Marketing Qualified Leads.

  • Hands-on implementation of Marketing Automation workflows (primarily in-app messaging/email) targeting Enterprise users to drive lead acquisition and expansion

  • Ongoing optimization of Marketing Automation, including a/b testing and analysis

  • Test and analyze automation workflows for lead generation, lead nurturing and lead scoring; and identify tactics for improvement and optimization

  • Ensure correct tracking & trigger setup for each workflow and request additional tracking if needed

  • Collaborate with Demand Generation Manager and Content Marketing Manager to implement and optimize enterprise automation workflows

  • Together with Marketing Automation Manager to build out and update frameworks to evaluate the impact of Marketing Automation within the enterprise segment

What resources do we have to support you:

  • Marketing and Sales team to support tactics and identify opportunities

  • Sales Operation and Data Scientist function to support data

  • Professional CRM and data gathering services (Customer.io, Intercom, Mixpanel, Google Analytics, Salesforce)

Not required:

  • You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts 25 different nationalities!

Work with great people

Front-end Developer
"Dog videos vs. Cat videos is the ever ongoing fight of Internet. Soner has clearly picked a side: Doggos. The cuter and hairier the better."
Business Development Director - Sales
"All the way from Italian metropolitan via small town of Switzerland to Stockholm to be a part of the Menti-family. It's like it was written in the stars (check the cancer sign)."
Product Manager
"Anna is a Stockholmer and a part of the Mentimeter KTH alumni crew. When she's not innovating at Mentimeter, she's doing jumping jacks on the handball court or partying in the USA."
Head of Brand
"As a kid Carl wanted to be a fashion designer, but ended up doing the next best thing - branding and PR. When he's not at Menti he's touring Sweden with his cover band (apparently they're terrible)."

Skills & Requirements

We believe you have:

  • 1-3 years experience with at least one year of hands-on experience and proven success in a similar role within the SaaS industry

  • Experience from the marketing and sales tech stacks that enable Enterprise Marketing. Examples of this could be; experience in using CRM systems such as Salesforce and Marketing automation tools such as Hubspot, Intercom, Pardot and Customer.io

  • Understanding of how both the tech stack enables enterprise automation and scale workflows such as lead generation, lead nurturing, and retention programs

  • Strong analytical skills and driven by data metrics

  • Deep knowledge of the relationship between tracking/data and marketing automation

  • Experience from a/b test setup and analysis

  • Experience from working with at least one well-known marketing/email automation software

  • Bonus points for basic HTML skills as well as previous experience from SaaS, E-commerce or self-service B2B products (Slack/Dropbox for example)

  • The place of work is Stockholm, and we can support re-location within EU

Great Place to Work

  • Access to a personal leadership coach

  • A diverse, modern and inclusive work environment

  • 30 days of paid vacation per year

  • Attractive insurance package

  • 1 month (optional) relocation trip in Europe/year

  • Private pension matching ITP-level

  • Individual budget for professional development

  • Wellness allowance 5000 sek/year

  • Private healthcare insurance

  • Wellness allowance CAD 700/year

  • Pension plan

  • Individual budget for professional development

  • Access to a personal leadership coach

  • 5 weeks paid vacation

  • 1 month (optional) relocation trip per year

About the company

Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard.

With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.

We have more than 200 million users and customers in 150 countries. On our way of making the world a better place, one presentation at a time.

Ellie Engström | Contact Person

I'm interested

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