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Trade Commissioner, Vietnam

We are now looking for a Trade Commissioner to head up the office and to be part of growing our footprint and presence in Vietnam. Business Sweden has been active in Vietnam since 2006. Together with the Bangkok office, we also cover the Mekong region. From our office at the Swedish embassy in Hanoi, we support Swedish businesses with strategic advice and help them to set up a local network. We have also just established a subsidiary in Ho Chi Minh City to better cover the significant growth in the region.

Today Southeast Asia has more than 670 million inhabitants and a combined GDP of 9,34 trillion USD driven by massive investments in physical and digital infrastructure, increased value-add and strengthened pace of innovation in the manufacturing sector together with a rapidly growing middle class driving domestic consumption overtaking exports as primary driver of growth.

Our focus industries in Vietnam is particular

  • Industry and Manufacturing
  • Supply Chain
  • Infrastructure and Construction e.g. Energy and Transport
  • Health Care

Since the mid-1980s, the Vietnamese economy has been performing very well. Thanks to stable prices and increasing wages, private consumption has had a real boost. This has created a growing middle-class with a higher demand for imported goods, pushing the economy forward.

Sweden has had a long relationship with Vietnam and in 1969, it was the first Western country that established diplomatic relations with the country. Swedish export consists mostly of engineering products, particularly machinery and equipment, and medical and pharmaceutical products. However, export is still relatively modest and there is a lot of growth potential, especially since a free-trade agreement with the EU was signed in 2019. Currently there are about 60 Swedish related companies present in Vietnam

What do we expect from you?

As a Country Manager/Trade Commissioner, you will have responsibility for sales and delivery and for developing the Business Sweden staff. You will be based in Hanoi and report to Emil Akander, Market Area Director for Southeast Asia based in Singapore.

Your responsibilities will include:

  • Representing interests of Swedish enterprise and Business Sweden in the market
  • Selling and marketing Business Sweden's services to existing and potential clients in both Sweden and in the SEA region, including add-on sales in on-going projects
  • Maintaining continuous contact with existing and potential client enterprises and stakeholders
  • Managing, planning and participating in the execution of consulting/ internationalisation assignments
  • Full Profit & Loss responsibility
  • Management of the office and employees, inspiring and developing the team
  • Developing business processes and organization
  • Operating from a global perspective to promote Swedish industry and companies
  • Work in a Team Sweden context with the transition from aid to broader cooperation, coordinating export promotion initiatives with development cooperation

You will have very close relations to the Swedish representations in the market. This means that you will be an official representative for Sweden, acting in close collaboration with the Swedish Foreign Service and other organisations.

Work with great people

Tiantian Liao
Consultant, China
"Diverse projects, opportunities to quickly develop & the trust from clients are what I truly appreciate with this job"
Vlad Månsson
Country Manager, USA
"This is a great place for rapid career development because of the opportunities to learn from colleagues all over the world"
Samiksha Jalan
Project Manager, London
"I love working at Business Sweden because every hour and every day always brings different opportunities"
Elsa Stefenson
Trade Commissioner, Chile
"I find it incredibly rewarding to see ideas grow and become successful projects"
Youssef Benchaqroun
Consultant, Morocco
"We provide a real added value and create an impact towards our clients"
Bong-Soon Park
Senior Project Manager, South Korea
"My greatest motivation is seeing the positive impact our job has on our clients"

Skills & Requirements

Desired skills and experience

  • You have an academic degree within Business Administration and/or Engineering
  • You have at least 10 years of relevant working experience
  • You are a strong leader and have experience of management of employees
  • You have an interst in growing and developing talent
  • You have performed successful strategic sales and have a proven track record of developing customers, deep customer insight and strong negotiation and closing skills
  • You are analytical, reflective, focused and action oriented
  • You have in depth experience from multi stakeholder projects, including government clients (Swedish and non-Swedish)
  • A high level of proficiency in both written and spoken English and Swedish is a requirement
  • Experience from living/working in Vietnam and Southeast Asia is highly meriting

As a person we believe you have a business oriented mind-set with a positive "can do attitude” and strong self-motivation. You are perceived as a strong leader and have an outstanding ability to build personal relations, empathy and trust. You have a vision and a strong drive to develop Business Sweden’s operations in Vietnam and Southeast Asia even further. You furthermore have excellent organisation, communication and problem solving skills as well as an ability to handle multiple priorities. To enjoy working and living in Vietnam you must be open minded and solution oriented since the environment can be unpredictable and requires drive and on-the-spot thinking in order to achieve results.

Does this describe you?

If so, please send your CV together with a personal cover letter as soon as possible as we will be screening applications continuously, but no later than 18th of June.

Great Place to Work

  • Global exchanges and career opportunities

  • Exclusive focus on our client’s growth agenda

  • Extensive responsibility

  • Diversified teams with world class colleagues

  • Training academy for continuous development

  • Entrepreneurial environment

About the company

Business Sweden is a global consultancy organization with approximately 500 colleagues working in 46 countries. We all share the same passion - creating maximum value for Sweden.

Business Sweden’s purpose is to help Swedish companies grow global sales and international companies invest and expand in Sweden.
Through our consultancy services we offer our customers strategic advice and hands-on support in their international growth and establishment.

Business Sweden is owned by the Swedish Government and the industry, a partnership that provides access to contacts and networks at all levels.

At Business Sweden we value and encourage applications from candidates with diverse backgrounds related to culture, gender, age, ethnicity, race, religion and belief, disability, nationality, sexual orientation and gender identity.
The diversity of our people is an important foundation of our culture and builds a workplace where everyone can contribute with unique experiences, perspectives and cultures.


OUR VALUESOur high performance culture rests on that all our employees live our core values. We will never have guidelines for every situation we will meet, but if all of us are guided by a strong sense of our values, we will always navigate in the right direction.

RESPONSIBILITYThis is the foundation of our culture. Taking responsibility is a way to show commitment to our work. We take ownership of the relationships with our clients and stay true to our word.

COLLABORATIONAlone we can do so little; together we can do so much. Collaboration knows no geographical borders. At Business Sweden, we act as one global team to create the best possible value for our clients.

IMPACTBy monitoring the world around us and identifying possibilities , we make a difference by helping companies to seize new, sustainable business opportunities. We create impact both for our clients and for Sweden.

Jonas Lundmark | Contact Person

I'm interested