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Head of Analytics & Business Insights

  • Applications are considered on a rolling basis
  • Hägersten
  • Applications are considered on a rolling basis
  • Hägersten

In the role as Head of Analytics & Business Insights you are at the forefront of eCommerce with responsibility for leading, developing and deploying the Business Intelligence strategy across Pierce.

At the core of your role, you ensure that Pierce as a company is managing and interpreting our data and leveraging it as a business asset. In doing so you are continuously building and securing the Business Intelligence and Analytics capability in terms of organisation and processes, added-value analysis, systems, and underlying data sources.

By developing capabilities to predict and automate decisions you help Pierce to be a best-in-class eCommerce company by supporting business functions both to drive revenues as well as make the business more effective/efficient. You will be working closely with representatives from all functions to ensure that the full power of data and analytics will be harnessed and activated beyond the Business Insights team.

In your day-to-day job you are also responsible for:

  • Leading the Business Intelligence Steering Committee
  • Drive business prioritization for development of BI Capabilities across Pierce
  • Driving business analysis & reporting across Pierce (Non-financial)
  • Supporting the Sales & Marketing and Category & Sourcing teams with development of Consumer insights (Surveys, Focus groups), Customer Segmentation, Competitor analysis, Market trend insights

You are the leader of the Business Insights direct team (2-4 People) and the BI “Virtual Team” (with additional 2-3 people from the IT function).

We have a state-of-the-art technical solution in place based on Snowflake, Fivetran and Microsoft PowerBI which was recently implemented to form the foundation for the Analytics capabilities in the company.

To be successful in the role we believe that you are commercially driven, possesses a strong drive for change and are an excellent collaborator with a clear vision for what Business Intelligence and Analytics can do in eCommerce.

Work with great people

James Duff
Content & Brand Design Manager
"Pierce has a very welcoming, lively, diverse, engaging and high paced work environment."
Patricia Rancel
Region Manager Central
"The best value of Pierce is the employees. It's not just about working hard, but also about working with the best attitude."
Jose Alcorisa Domínguez
Translator and Assistant Team Leader
"Working for Pierce has helped me to improve my skills, performance and versatility within a diverse and flexible environment where I have always felt comfortable and valued"
Krystian Abraszkiewicz
Junior Software Developer
"Pierce is an agile company that quickly adjusts to various situations. It dares to try new approaches and values adaptability."
Olga Karpiarz
Team Leader CD Planning
"Corporation in the best meaning - takes care of an employee in a family way and provides development possibilities, supervisor support as well as wide profit package."
Linda Junghanss
Team Leader DACH
"Working for Pierce means working in a fast-changing and growing work environment. One can learn a lot from that while working with a very diverse and international team."

Skills & Requirements

Job Requirements & Desired Experience and Qualifications

  • Masters Degree in Data/Analytics or equivalent experience
  • Fluent in English with any of Swedish or Spanish or Polish as a plus
  • 5+ years of experience with driving Business Insights development and Analytics across companies
  • 5+ Years of Medium sized team management experience
  • 2-3 Years of Project Management
  • Experience from Online Sales/eCommerce

Great Place to Work

  • International work atmosphere & amazing teamwork

  • After Work activities

  • Company sponsored sports events

  • Discount on company products

  • Competitive benefits

  • Opportunities for personal and professional growth

About the company

Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.

During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.


2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.

2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.

2013XLMOTO launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.

2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.

2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service. Over time it's grown to almost 40,000 SQM - the size of six football pitches.

2018Pierce announced the acquisition of MotoBuykers, a Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.

2019Pierce opened up for sales outside Europe on our global sites 24mx.com and xlmoto.com

2020Pierce was recognized as one of the three best eCommerce companies in Sweden with the nomination as 'D-Award' finalist.

2020Pierce rolled out a new state-of-the-art ecommerce platform to further strengthen the customer experience

2020Pierce received the Sweden’s Best Managed Companies recognition, sponsored by Deloitte in cooperation with Nasdaq

2021Pierce completed an IPO and listed its shares on Nasdaq Stockholm's main market.

TodayWe have a local presence in 17 European markets with 400 employees, 5 offices in Sweden (Stockholm and Åre), Spain (Barcelona), and Poland (Szczecin).

Göran Sällvin | Contact Person

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Pierce Group

Hägersten
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