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Digital Marketing Analyst

  • Manchester
  • Manchester

F-Secure delivers research-led cyber security to defend organizations, society and people from real-world attacks and build resilience into their approach. Our people are a mix of technical and creative experts – diverse, talented, and passionate people – working tirelessly to help us advance the industry with new ways of thinking. They lead their own development, in and out of the office. They call the shots when it comes to building a place to call home in our organization.

F-Secure Consulting is looking for a data-driven Digital Marketing Analyst that can manage the full lifecycle of digital activity with a strong focus on B2B ABM initiatives. In this role you will be responsible for a variety of digital marketing campaigns targeting a mixture of brand awareness and demand generation objectives.

We are looking for an analyst that can provide impactful data insights to inform and guide our digital marketing activities so they can play an enhanced role in the customer journey. If you enjoy using data to drive digital marketing performance and are looking for a new challenge, then get in touch.

You will join a global marketing team that measures its performance in terms of the commercial impact of its marketing campaign activities. This role will suit a digital marketer looking to enter the exciting world of cyber security and is an opportunity to take the lead on the digital marketing channel for a fast growing Business Unit in a successful company.

Key Responsibilities

  • Drive digital marketing activity within the digital eco-system, including paid social, paid search and programmatic display. Optimize digital marketing performance for both demand generation and brand awareness campaigns.

  • Research and provide digital marketing recommendations to help shape marketing campaigns including informing about the competitive landscape, setting digital objectives, keywords, channel and budget recommendations.

  • Analyze outputs from the mar-tech stack to produce data insights and informative reports, which can then be used to guide marketing and wider commercial activities.

  • Contribute to the commercial objectives of the global business and the local needs of each operating region. You will be able to help identify, and drive account specific digital marketing campaign activities based on commercial goals.

  • Support the transformation of our website, helping us to optimize it for organic search, user journey, engagement and conversion.

  • Train and educate relevant stakeholders to help drive the adoption of digital marketing approaches across the business. You are the expert; we would like you to help spread this knowledge and up-skill others.

What are we looking for?

  • 2+ years in a digital marketing role, with demonstrable analytics experience. Must understand how each of our channels work, and their use-cases.

  • A true digital advocate with an experimental and creative mind who is not afraid to internally sell the value and results of the channels they look after. Must have strong inter-personal skills and be able to translate numbers into clear recommendations for marketing colleagues and non-marketing stakeholders alike.

  • B2B marketing experience, ideally within a professional services company.

  • Strong account-based marketing experience targeting enterprise customers. Understanding of their customer journeys and how we can engage positively with them.

  • Meticulous attention to detail with a deep understanding of the digital eco-system, tactics and the ability to use them to create sustainable lead generation streams.

  • Structured planning and budget management skills with ROI driven mindset.

  • Excellent understanding and experience of platforms including but not limited to: Google Analytics, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Twitter, Demandbase (or similar) and SEMrush. Salesforce experience preferred but not essential.

  • Have previously tested and analyzed the effect of online channels and their contribution to customer journeys.

  • Experience of creating custom marketing dashboards through Tableau is highly desirable.

Our five promises to you…

  • Freedom, the opportunity to define new ways of working how we engage with our customers.
  • Working together with experienced and enthusiastic colleagues, some of the best minds in the cyber security industry.
  • Your work being clearly visible and recognized – all over the world and across our business unit.
  • Being able to rely on the support from the entire F-Secure leadership team.
  • A comprehensive benefits package and ample opportunity to further develop your skills

Work with great people

Karolina Malagocka
Senior Marketing Manager
"At F-Secure we see the value of each and every person"
Robert Grześkowiak
Lead Software Engineer
"At F-Secure you won't feel bored. There are opportunities to learn new things every day."
Fairuz Zainor
Malware Analyst
"I joined F-Secure straight after graduating and now, 10 years later, I am still happy to be here."
Ruediger Trost
Pre-Sales Manager
"After more than 11 years, I still go to the office with a smile, even if it is a Monday morning =)"

Great Place to Work

  • Over 1,700 amazing colleagues in nearly 30 offices

  • Possibility to protect the world

  • Work with best of class experts who care

  • Relaxed, open and fun working environment

  • 68+ of nationalities

  • Global with the spirit of a small company

About the company

You can’t design culture!

The F-Secure team is diverse, fluid, fun-loving, and full of energy. It’s our job to preserve that, so we’ve made it our business to help individuals traverse from passion to passion, from specialism to specialism, from the flavor of today to tomorrow’s. We move with their needs, and help them build Pathways, always focusing on the things that make them happy in and beyond of the office.

See yourself here? Bring your best self and apply now.

1988F-Secure established under the name Data Fellows

1992First public hysteria about a computer virus

2002First Antivirus for mobile phones

2004F‑Secure Labs launches first antivirus industry blog

2009F‑Secure’s next step into the cloud

2015F-Secure aims to become the leading European cyber security company

2018MWR InfoSecurity joins F-Secure

Liana Creak | Contact Person

I'm interested

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