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CRM analytics manager

  • Applications are considered on a rolling basis
  • Bærum +3 more
  • Applications are considered on a rolling basis
  • Bærum +3 more

Are you our new CRM analytics manager?

In this role you will take a critical part in propelling Santander forward in data driven CRM Analytics, Customer Insights and Customer Satisfaction.

While this role is key in leading the way for CRM Analytics, the right person should also expect to get involved with data exploration, development and deployment of data driven insights and models.

Main task and responsibilities

A key responsibility in this role is to optimize campaigns and make sure that we have all the data we need to strengthen our customer journeys, create value for our customers and create a model for state-of-the-art retention analytics going forward.

The activities will include, but not be limited to the following:

  • Support optimization of CRM through analytics & encourage learnings based on data & insights
  • Structure and conduct A/B tests, optimize campaign efficiency, analyze and evaluate results
  • Ensure maximum data driven learnings, recommendations to next steps to product/business owners
  • Coordinate, define and drive data needs for CRM Analytics and Customer Insights
  • Contribute to the Data Strategy and Data Roadmap
  • Support execution on the Data Roadmap
  • Deliver data driven support for efficient decision making
  • Proactively highlight business opportunities & risks based on data driven insights together with recommended actions

You must be ready to take up the challenge that comes with working across countries. You will need to learn differences in customer behavior, rules and regulations and also work with campaign leaders from each country.

In this position you will also be responsible for some studios in Marketing Cloud.

On short-term perspective, you are expected to take part in defining and align goals and KPIs between Norway, Sweden, Denmark, and Finland. It will also be important to contribute with needs for new analytical tool.

On a more long-term perspective, you must be able to help the marketers understand results of campaigns, how to make them better and understand customer behavior. Also build predictive models for increasing response rate and avoid pushing marketing to customers that are not ready to buy.

Personal Characteristics

  • Can think out of the box - develops imaginative and original ideas and solutions

  • Likes to be in charge - keeps a team focused on objectives

  • Energetic – Shows drive and determination; takes an energetic approach to work; remains focused and in control under pressure

  • Result oriented – you work pragmatically and are target-oriented. You solve problems quickly and effectively

  • Systematic and well organized – you handle multi-taking well, you are good at structuring the ongoing and the incoming tasks

Competencies and Skills

  • Acts on own initiative, makes things happen and accepts responsibility for the results

  • Is aware of own strengths and limitations and pursues learning and career development opportunities

  • Focuses on bottom-line results, identifies potential risks and monitors the financial impact of own activities

  • Adheres to company rules and procedures; executes plans with commitment and determination; achieves high quality results

  • Produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty

  • Co-operates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals

  • Fluent in written and spoken English, and one Nordic language is preferrable

Preferred Experience & Education

Preferably 5+ years of relevant experience in the field of data and analytics, but aspiring and ambitious professionals with less experience are encouraged to apply. Experience from working with reporting and KPI tracking. Working with customer segmentations and customer insights for optimizing campaigns and knowledge of predictive modeling is preferred working experience.

You have a Bachelor or higher education in Marketing, Economics, Engineering or similar. Relevant experience can compensate for missing degree.

We offer

  • An opportunity to work in a large, high-performing international company, in a dynamic environment that is constantly changing

  • A corporate culture that is professional and dynamic, yet informal. Bureaucracy is kept to a minimum, as we expect our skilled employees make long lasting and impactful decisions to shape our future

  • Highly competent, dedicated, and friendly co-workers with strong collaboration across the Nordics

This position can be located in any of our Nordic locations in Helsinki, Hvidovre, Solna or Lysaker.

Interested?

If you have the right profile and enthusiasm, please submit your application and CV as soon as possible. Applications are considered on an ongoing basis.

If any questions feel free to contact CRM Leader, Dan Friden at: [email protected]

Great Place to Work

  • We invest in you

  • Innovative and looking to the future

  • BeHealthy | Your health is important to us

  • Social events for all employees

  • Engaged colleagues

  • Dynamic work environment

  • Employee benefits and discounts

  • We give back to society

  • Competitive insurance and pension plans

  • Gode pensions- og forsikringsforhold

  • Vi investerer i din udvikling

  • Vi giver tilbage til samfundet

  • Medarbejderfordele og rabatter

  • Dedikeret kollegaer

  • Globale muligheder

  • Sociale arrangementer for alle medarbejdere

  • Innovativ og fremadtænkende virksomhed

  • Gode forsikrings- og pensjonsordninger

  • Engasjerte kolleger

  • Sosiale arrangement for alle ansatte

  • BeHealthy | Din helse er viktig for oss

  • Innovativt og fremtidsrettet selskap

  • Vi investerer i deg

  • Vi gir tilbake til samfunnet

  • Personalgoder og rabatter

  • Dynamisk arbeidsmiljø

  • Sociala evenemang för alla anställda

  • Dynamisk arbetsmiljö

  • Vi ger tillbaka till samhället

  • Konkurrenskraftiga pensioner & försäkringar

  • Innovation, förbättring och utveckling

  • Globala möjligheter

  • Friskvård - din hälsa är viktig för oss

  • Engagerade kollegor

  • Personalförmåner via Benify

About the company

We are a Nordic bank with more than 1,400 colleagues in Sweden, Norway, Denmark and Finland, and proud to be part of Banco Santander, one of the largest banks in the world with a solid history going back more than 160 years.

Our purpose is to help people and businesses prosper and we aim to be the best retail and commercial bank, earning the lasting loyalty of our people, customers, shareholders and communities - through simple, personal and fair banking.

In our organization we foster and value an engaged, challenging and passionate environment that provides opportunities for personal and professional growth. We operate in an ever changing environment, and believe the key to success is innovative involvement, a playful approach to active learning and continuous improvement in our daily work.

We are firmly committed to being a responsible bank in the way we operate, our culture, caring for our environment and giving back to society. Banco Santander is recognized as the most sustainable bank in the world following the publication of the Dow Jones Sustainability Index (DJSI) for 2019.

Read more about responsible banking on our global webpages.

Santander Consumer Bank is one of the largest Nordic banks providing loans and credits, credit cards, deposits and insurance to private customers.

To learn more about Santander in the Nordics, please visit our local webpages

https://www.santanderconsumer.no/
https://www.santanderconsumer.se/om-oss/
https://santanderconsumer.dk/om-os/
https://www.santanderconsumer.fi/

TA Nordic Bank with global strength

TPart of Banco Santander – one of the world’s largest financial institutions

TBanco Santander’s history goes back more than 160 years

TWorld’s Most Sustainable Bank 2019 (Dow Jones Sustainability Index 2019)

TOver 1400 employees across the Nordics

TWe serve over 1.6 million customers

TStrategic partnerships with over 10 000 car dealers, merchants and brokers

TInnovation is key to our future success

TBanco Santanders historie går mere end 160 år tilbage

TVerdens mest bæredygtige bank 2019 (Dow Jones Sustainability Index 2019)

T1.400 ansatte på tværs af Norden

TOver 1.6 mio kunder

TStrategiske partnerskaber med mere end 10.000 bilforhandlere, indkøbere og brokere

TInnovation er nøglen til vores fremtidige succes

TVi leverer digitale kundeoplevelser

TEn Nordisk bank med global styrke

TEn del af Banco Santander – en af verdens største finansielle institutioner

THistorien vår går tilbake til 1963 i Norge

TOver 600 000 kunder og 3500 partnere i Norge

T50/50 fordeling menn og kvinner

TOver 600 000 kunder og 3500 partnere i Norge

TStørst på billån i Norge

TFremtidsrettede | Først ute i Norge med ApplePay

TVi er dedikert til å være en ansvarlig långiver!

TInnovative | Vår siste nyvinning SHFT – en abonnementsløsning for bil

TEn nordisk bank med global styrka

TDel av Banco Santander - en av världens största finansiella institutioner

TBanco Santanders historia går tillbaka mer än 160 år

TVärldens mest hållbara bank 2019 (Dow Jones Sustainability Index 2019)

T1400 anställda i Norden

TVi servar över 1,6 miljoner kunder

TInnovation är nyckeln till vår framgång

TVi levererar digitala kundupplevelser i framkant

Dan Friden | Contact Person

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Santander Consumer Bank Nordics

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