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Head of Marketing, Children’s Books

  • Application Deadline: May 14, 2021
  • London
  • Application Deadline: May 14, 2021
  • London

Job title: Head of Marketing, Children’s Books

Reports to: Emilie Marneur, Digital and Business Development Director

Location: UK-based role: London office, with flexible working up to three days per week from home

Imprint: Children’s

Department: Marketing

Salary range: £50,000 - £55,000 per annum

General Summary

Bonnier Books UK has an exciting opportunity for a head of marketing to lead its children’s and teen marketing and publicity team.

In this role, you will be directly responsible for setting the marketing and publicity strategy for the authors and books published on our list, and for managing the budget effectively. You will plan for and implement sales-driven campaigns to promote front list, backlist and develop brands. You will own and report on the business goals and P&L, and manage a fantastic team of hard-working, creative and commercially savvy individuals.

The ideal candidate will have a passion for stories and storytelling – whether through books, TV, film, or advertising – and extensive experience in direct-to-consumer marketing. They will be strategic, highly commercial and action-oriented, consumer-focussed and able to thrive in a fast-paced environment. They will be adept at using data to inform decisions and deliver results.

Essential Job Functions/Responsibilities

  • Work with the children’s trade group director to set budgets, forecasts, review spend and allocations.
  • Contribute to the publishing strategy; create and deliver on clear and effective marketing plans for all the books published under our children’s and teen lists, in line with agreed budgets and targets.
  • Manage the marketing and publicity team to deliver successful campaigns and drive sales for their allocated areas of responsibility.
  • Work closely with the children’s trade group director and team to deliver on targets, set priorities, identify areas of focus as well as opportunities for growth.
  • Drive audience development for key brands and develop partnerships.
  • Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions.
  • Support a culture of collaboration and transparency, working closely with the sales and editorial teams, as well as senior leadership team.

Work with great people

Alex Alexandrou
Head of Commissioning - Children's
"When I joined Igloobooks, I saw it as an exciting opportunity that would offer a completely different experience to any other design environment — I still like it after being here for over five years!"
Sahina Bibi
Marketing Executive
"My team is vibrant and fun — brilliant minds brimming with wonderful ideas. Though we each manage our own projects, we're always bouncing ideas off one another and brainstorming fresh new initiatives."
Shane Hegarty
Head of Operations
"From my earliest days in the company I have been encouraged and enabled to have an appreciable input into how, when and what gets done — which is a rare thing to obtain, or sustain, in any company."
Nick Stearn
Art Director
"My first impressions when I joined Bonnier Books UK were: "'Wow, this company is so different." It acts in a different way, it has energy, it's exciting."

Skills & Requirements

Qualifications and Experience

  • Expertise in direct-to-consumer marketing, online and offline, and a track record of delivering highly successful multi-channel marketing campaigns.

  • Experience managing budgets, reporting on KPIs and measuring ROI.

  • A proven ability to use various qualitative and quantitative data to inform decisions and measure results.

  • Strong strategic thinking and analytical capability coupled with a hands-on, execution focus.

  • Ability to drive process improvements, set best-practices, and take a pragmatic and a lean approach to getting things done.

  • Impeccable communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders.

  • Impeccable communication skills, and an ability to work with stakeholders across the business.

  • A proven ability to lead and develop others, inspire a team and create a commercially oriented culture.

Why you’ll love working at Bonnier Books UK:

  • We are entrepreneurial in our mindset.

  • We take pride in having a team-orientated, non-hierarchical culture.

  • We welcome independent minds and unique perspectives – we look for people who are passionate, empathetic, and aware. In return, we promise to build an authentic culture that embraces inclusivity and creates a positive environment where everybody can thrive.

  • We provide a highly flexible working environment, and ample career development opportunities.

Bonnier Books UK is committed to building a diverse workforce through positive action. Currently, Black, Asian and Multi-Ethnic employees are under-represented in our workforce and we actively encourage applicants from these groups. For further information, please read our Diversity & Inclusion Action Plan here.

Great Place to Work

  • Competitive Salary

  • Working with a team of passionate, talented people

  • Internal learning and development programmes

  • Career Development opportunities

  • Fun social events

About the company

Bonnier Books is a major UK publisher with group sales of £80m. Home to three divisions and 16 adult and children’s imprints, we publish across a wide variety of genres, for different ages. From crime to reading group fiction; memoir to self-help; activity to reference – we believe every book matters.

For more information about Bonnier Books UK please visit our website: www.bonnierbooks.co.uk

Bonnier Books UK

London
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