Digital Marketing Manager - EMEA
- Applications are considered on a rolling basis
- London
Job Description
The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. We do so by working closely with the sales teams as well as using data analytics to make sure we create the right marketing deliverables and use the right channels to drive engagement, leads and ultimately leads and revenue. We do this through demand generation planning in field and digital marketing.
We are searching for a digital marketer with proven expertise in performance marketing, who is also a talented writer (i.e. you know how to increase CVR through great ads and enjoys testing content on landing pages).
As Digital Marketing Manager you are responsible for our English performance marketing in english regions across EMEA. You will be working with creation of english digital ads, landing page content, CRO initiatives as well as digital lead generation flows - all using the Google Tech Stack as well as paid ads on social platforms. You will also be supporting our field team with optimising the digital local language initiatives.
The Role
Coming in, you will play a crucial role in further developing Meltwater's digital marketing strategy and business impact of our performance marketing initiatives. After a recent relaunch of our website, there is the opportunity for a self-starter to establish new and exciting ways to generate leads as well as improve the existing performance marketing setup.
What you will do:
- Be responsible for our english performance marketing in EMEA (everything from strategy to execution)
- Create landing pages for performance marketing (everything from idea, design, content and publishing)
- Run A/B tests of landing pages and website content for better results
- Write digital ads (such as Google Ads)
- Look into performance data and analytics to support your next move
- Take ownership for our EMEA Google Ads strategy and support our field teams across different languages
- Work with BDR´s in improving lead quality and conversion rates
- Manage relationships with our performance marketing agency
- Ensure correct tracking is in place (Google Ads, Google Analytics, GTM) and improve our digital insights reporting to support our demand generation team
What we offer:
- An open, informal, and multinational working environment
- High level of responsibility and excellent career opportunities
- Local, regional and global input from engaging with different team members in our global marketing organisation
- Flexible working hours
- Social events like Friday bar, company outings, and many more (virtual until post corona)
Skills & Requirements
The candidate will be an enthusiastic and hardworking young professional, excited to join our fast paced team in EMEA. You will be an exceptional communicator, have a passion for content and a genuine interest in the tech industry and performance marketing.
Skills & Requirements
What you have:
- Minimum 3+ years of similar experience
- Fluency in English (speaking and writing)
- Experience and In-depth knowledge of Google Ads and Google Analytics (need to have)
- In-depth knowledge of Google´s Tech Stack (need to have)
- Experience with LinkedIn Campaign Manager and/or Facebook Business Manager
- A flair for crafting compelling, persuasive copy in both long and short form
- Fantastic communication skills
- Knowledge of Marketo (nice to have)
- Ability to work both independently and in collaborative environments
- Solution and goal oriented
- Dedicated individual with good work ethics
- Proactive and able to present new ideas
- A passion for growth marketing
- Ability to effectively work with tight deadlines and manage projects independently
- Team player with strong social skills
About the company
Why Meltwater?
Meltwater has gone from humble beginnings in Oslo, Norway in 2001 to the global leader in media intelligence with 30,000 global clients today. We provide solutions to help modern PR, communication, and marketing professionals better understand their current media landscape, both in the news & social media.
For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.
Meltwater employees embody the work-hard, play-hard spirit through our 3 core values- Moro (fun), Enere (number one) and Respect (Respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that focus on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.
At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations. We only promote our sales leadership team from within the company, and our goal is to facilitate your long-term professional growth.
Our work is fun, challenging and rewarding, and we’re looking for driven individuals, passionate about learning business by doing it.
Equal Opportunity
Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, colour, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.
On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.
Sarah Mai | Contact Person
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