About the team
The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. Supporting a fast growing team of media experts, we are constantly on the lookout for the latest trends and updates, staying ahead of the game and pushing boundaries. Our day to day includes not only connecting with the sales teams, but also data analysis and creating deliverables, and helping build engagement with our clients through field marketing and digital marketing.
As a result of our rapid growth in the wider APAC region, Meltwater Hong Kong is looking for the perfect fit for a new and dynamic role. The successful candidate will have the expertise and the experience to take our Hong Kong, Macau, Taiwan and South China Marketing efforts to the next level. We provide full training and development to bring you up to speed with our product and wider organisational goals - combining this with your skills and marketing expertise to set you up for success.
About This Role
As the Marketing lead for Hong Kong, Macau, Taiwan and South China, you will have full responsibility for all customer-facing Marketing efforts across the area. You should have a deep understanding of the local market and know what strategies to use, to bring Meltwater to the front of the pack in a highly competitive environment.
You will lead the Marketing programs and partner with our Hong Kong based leadership team to drive consideration and create demand for our products and solutions among potential and current clients. You will be focused on influencing the customer journey, including: crafting messaging and positioning for PR and Marketing buyers and driving customer-oriented programs.
You will be a critical driver for initiatives that highlight the wins of our best customers to inspire others, including customer advocacy programs, case studies, customer references, and customer education. You will partner with centralised teams, including product marketing, digital marketing and design teams to tailor initiatives in the local market.
In our fast-paced market, you keep your finger on the pulse and are passionate about staying on top of current affairs, news and trends.
What you will be doing?
Full ownership and accountability for marketing strategy, budget and campaign execution for Hong Kong
Working closely with our senior leadership team locally in Hong Kong to develop and drive regional Marketing strategies
Plan and execute digital marketing programs, specifically SEM, and Field Marketing campaigns, such as webinars, events and EDMs, to drive new business revenue, customer retention and loyalty, and upsell and cross-sell opportunities
Create high-performing SEO content that adheres to Meltwater style guidelines and standards
Act as a strong partner with our sales organisation to provide best-in-class customer experience and reach our business goals
Elevate the Meltwater brand name by generating social exposure, media coverage, develop content for social media channels and local blog etc
Collaborate with internal and external partners to source (or produce) content and educational material that builds awareness of Meltwater capabilities and accelerates the sales process across Hong Kong
Report results, track performance, and identify optimisation opportunities
Optimise each marketing touchpoint using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates
Support overall marketing team goals and programs, ensuring their success in your region
The perks of working with us!
Get the real responsibilities from DAY 1!
Competitive Compensation Package
20 paid holidays
Training program, conference, seminar for your personal and professional growth
Comprehensive Medical insurance for you
Business travel life insurance
Fun, ambitious and international working environment
Fun team outings
Well stocked kitchen with lots of snacks and drinks
We would love to see…
Fluent in English and Cantonese (written and spoken). Conversational in Mandarin
2-3 years of experience in strategic marketing and public relations, with a focus on demand generation, database marketing, content marketing, digital marketing or marketing programs
Strong abilities in digital marketing tactics, specifically SEM and Google Ads
Robust experience organising events, workshops, conferences
Experience in SEO, content creation and distribution in Hong Kong
Ability to write effective copy is a necessity
Strong relationship management skills and thrive in customer-facing opportunities
Proven track-record of success in partnering with Sales for common goals
Ability to think strategically and develop comprehensive, data-driven marketing plans
Great attention to detail and project management skills. This role requires balancing several initiatives together
Results-driven, self-motivated, organised, proactive, collaborative
Bachelor’s degree, with emphasis on communications, marketing, and/or business is a plus
Competitive salary & bonuses
Accelerated Career Path
Responsibility & Ownership from Day One
An Irreverent & Fun-Filled Work Environment
Overseas Conference & Progression Opportunities
A uniquely Meltwater culture like no other
Flat hierarchy and strong support groups
Diverse, high-performance & collaborative teams
Generous vacation leave & medical benefits
Global presence with flexible work arrangements
Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software. Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations, extract valuable data, and consult our clients to transform their businesses in this new digital reality.
Meltwater is recognized as a great place to work for talents globally. We have won several Top Employer awards worldwide and most recently been accredited as “Asia's Best Multinational Workplaces 2018”, “Best Companies to Work For in Hong Kong 2018”, “Best Companies to Work For in Greater China 2018” by Great Place to Work™.
Meltwater operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. Learn more on https://www.meltwater.com/ and https://outsideinsight.com/
Our culture is based on a fundamental belief in people and the potential they possess.
Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.
The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei
And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd
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