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PR Manager

  • Application Deadline: Nov. 25, 2020
  • Stockholm
  • Application Deadline: Nov. 25, 2020
  • Stockholm

Do you want to be part of a progressive Marketing & Consumer Experience team? We are now looking for a Global PR Manager that will be an integral part of how Peak Performance is presented towards our consumers.

We are looking for a passionate and curious individual with proven track record of PR in an international environment as well as knowledge and passion towards the sports and fashion industry. You will report to our Senior Brand Manager.

Main responsibilities:

  • Develop and ensure No. 1 execution and impact of global PR initiatives connected to our brand stories.
  • Responsible for the overall global PR plan as well as the implementation of the local PR plans in our key markets in partnership with local PR agencies, within time and budget frames.
  • Responsible for creating tools (i.e. Press release, Calendar, Collection content etc.) needed and share in relevant channels and to PR agencies.
  • Plan and drive press trips: potential invitees, bookings, location and preparations for key initiatives.
  • Responsible for lending products to press/media to ensure visibility of our brand and key products.
  • Measure and report performance of all PR activations and events and assess against set goals (ROI and KPIs).
  • Support and challenge in creation of marketing material for best possible outcome and usage.
  • Together with HR department, lead and drive roll out of internal communication plan. Review existing internal communication tools.

Skills & Requirements

You have strong communication and relationship building skills, ability to work in a matrix organization with experience in influencing x-functionally and handling multiple projects at the same time. You are a true team player who match our values of Togetherhood, Passion and Winning spirit.

  • Minimum 5 years of PR experience with good market knowledge in both Sport and casual segment.
  • Education: Minimum Bachelor of marketing and communication.
  • Language: Strong communication skills in English and Swedish (spoken and written).
  • IT tools: Good IT-user (word, excel, PowerPoint etc.

Great Place to Work

  • International opportunities

  • Pension & Health Care

  • Work, train and laugh with amazing colleagues

About the company

Peak Performance designs innovative products for a dynamic city life and outdoor activities like skiing, running and golf. Breaking new ground and innovation is our reason for being. We like to shake things up. Do things differently. Our products are designed for you, a fashion-minded person on the move. We let you combine your interest in fashion with your active lifestyle. We let you move seamlessly between your different worlds in stylish products - from bike to bar, from work to work-out, without ever having to choose between function and design. We simply let you rule.


PassionWe do things for real. Or not at all. We do what we believe in and we do it to make a difference. We are simply obsessed with doing exceptional things. This dedication is what makes our hearts beat and our adrenaline rush. It’s what drives us and makes us push limits. It’s addictive and it’s contagious, and it’s at the core of everything we do.

TogetherhoodAnyone who interacts with us will notice that we have something special. We are more than just a group of individuals that work together. We’re more like good friends, like family. We watch out for each other and care for each other. We work hard together, but also play and have fun together. We believe in each other and value one another.

Winning SpiritWinning Spirit We go above and beyond in the pursuit of perfection. We know where to go and what it takes to get there. We lead the way and never give up. We take on challenges and aim to win. We win because we believe we can win. It’s something that comes from within. It’s a Winning Spirit.

Malin Graffman | Hiring Manager

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Peak Performance

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