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Marketing Manager, Greater China

  • Applications are considered on a rolling basis
  • Shanghai
  • Applications are considered on a rolling basis
  • Shanghai

About the team

The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. Our day to day includes not only connecting with the sales teams, but also data analysis and creating deliverables, and helping build engagement with our clients through field marketing and digital marketing.


About This Role

As the Head of Marketing for China region, you will lead a small team to run our customer-facing Marketing efforts in China. You will lead the Marketing programs and partner with our China leadership team to drive consideration and create demand for our products and solutions among potential and current clients. You will be focused on influencing the customer journey, including: crafting messaging and positioning for PR and Marketing buyers and driving customer-oriented programs. You will be a critical driver for initiatives that highlight the wins of our best customers to inspire others, including customer advocacy programs, case studies, customer references, and customer education. You will partner with centralized teams, including product marketing, digital marketing and design teams to tailor initiatives in the China market.

The ideal candidate has a passion for media intelligence and data driven solutions to Marketing and PR, exceptional communication skills with an entrepreneurial spirit, the ability to quickly grasp technology concepts, solid knowledge and experiences in using marketing tools, public relations and digital marketing campaign development and execution.


What you will be doing?

  • Full ownership and accountability for marketing strategy, budget and campaign execution for the Greater China region
  • Working closely with our senior leadership team locally in China to develop and drive regional Marketing strategies
  • Plan and execute digital marketing programs, specifically SEM, WeChat ads and Zhihu, and field Marketing campaigns , such as webinars, events and EDMs, to drive new business revenue, customer retention and loyalty, and upsell and cross-sell opportunities
  • Create high-performing SEO content in simplified Chinese that adheres to Meltwater style guidelines and standards
  • Act as a strong partner with our sales organisation to provide best-in-class customer experience and reach our business goals
  • Elevate the Meltwater brand name by generating social exposure, media coverage, develop content for social media channels and local blog etc
  • Collaborate with internal and external partners to source (or produce) content and educational material that builds awareness of Meltwater capabilities and accelerates the sales process in China
  • Report results, track performance, and identify optimisation opportunities
  • Optimize each marketing touchpoint using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates
  • Support overall marketing team goals and programs, ensuring their success in your region


The perks of working with us!

  • Competitive Compensation Package
  • 20 paid holidays, on top of that, we have compassionate leave, personal leave, special leave, and other types of personal time off to make sure you have a great work-life balance
  • Business travel life insurance
  • Get the real responsibilities from DAY 1!
  • Awesome coworkers
  • Fun, ambitious and international working environment
  • Fun team outings
  • Immerse yourself in the cutting edge social media intelligence technology
  • Various online and offline training programs with a focus of employees’ personal career development
  • Well stocked kitchen
  • And more…

Skills & Requirements

We would love to see…

  • 4-8 years of experience in strategic marketing and public relations, with a focus on demand generation, database marketing, content marketing, digital marketing or marketing programs
  • Strong abilities in digital marketing tactics, specifically China SEM, WeChat ads and Feeds ads
  • Robust experience organizing events, workshops, conferences
  • Experience in SEO, content creation and distribution in China
  • Ability to write effective copy is a necessity
  • Strong relationship management skills and thrive in customer-facing opportunities
  • Proven track-record of success in partnering with Sales for common goals
  • Ability to think strategically and develop comprehensive, data-driven marketing plans
  • Ability to synthesize complex ideas into actionable recommendations for senior executives
  • Able to analyze the marketing funnel through data, identify and size different growth opportunities and the various ways to meet them
  • Great attention to detail and project management skills. This role requires balancing several initiatives together
  • Results-driven, Self-motivated, organized, proactive, collaborative
  • Innovative, curious, constantly seeking new ideas, news ways of doing things, up to date on the latest marketing trends
  • Chinese native, with good English in both written and spoken
  • Bachelor’s degree, with emphasis on communications, marketing, and/or business is a plus

Great Place to Work

  • Monthly Celebrations & fun social Activities

  • Accelerated Career Path

  • Responsibility & Ownership from Day One

  • An Irreverent & Fun-Filled Work Environment

  • Overseas Conference & Progression Opportunities

About the company

About Meltwater

Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software. Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations, extract valuable data, and consult our clients to transform their businesses in this new digital reality.

Meltwater is recognized as a great place to work for talents globally. We have won several Top Employer awards worldwide and most recently been accredited as “Asia's Best Multinational Workplaces 2018”, “Best Companies to Work For in Hong Kong 2018”, “Best Companies to Work For in Greater China 2018” by Great Place to Work™.

Meltwater operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. Learn more on https://www.meltwater.com/ and https://outsideinsight.com/

Unique Culture

Our culture is based on a fundamental belief in people and the potential they possess.

  • We create a fun, ambitious, collaborative and international working environment where everyone is driven by a growth mindset
  • We are proud of our entrepreneurial spirit - we organically built our business by developing our own leadership and nurturing talent
  • We celebrate our victories but don’t rest on old laurels —whether in reaching personal goals or corporate milestones.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.


April Tang | Hiring Manager

I'm interested
Meltwater APAC

Shanghai
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