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CRM Data Analyst

  • Applications are considered on a rolling basis
  • Londerzeel
  • Applications are considered on a rolling basis
  • Londerzeel

Have an appetite for more?

Join a leading global bakery group powered by ambitious people that are truly passionate about delivering the best in everything they do.

With business in mind and people at heart we always work together to influence our road ahead. We want you to be part of our growth journey and of a great, global family.

Our BeNeFrItEs-cluster (Belgium, the Netherlands, France, Italy and Spain) makes the shift towards a market driven organization where innovation & customer centricity are key elements.

One of our core initiatives has been the roll-out of a digital strategy where data plays a crucial role. And that’s where you come in! In order to keep focus, we will assign you to our Sales Foodservice-channel Benelux – our most profitable sales channel today!

Do you have a strong track-record in customer analytics and are you ready for a pioneers role in an ambitious/faced paced environment?

To accelerate the realization of our digital strategy, we are hiring an entrepreneurial CRM Data Analyst.

This is what you will do

As CRM Data Analyst, you are responsible to set-up a reporting structure that provides relevant business insights to the commercial department (both sales as marketing) as to our external partners. The implementation of a new CRM-system will be one of your key missions. Afterwards, you will be in charge of the in-life management of the system and transform it into a CRM-platform that will provide an integrated view of our customer. Also, you will be responsible to create sales & marketing reports/dashboards to better focus our commercial strategy on the customer. To support our ambitious vision, you will steer our Analytical Sales Support/CRM Administrator and manage the CRM-budget.

Primary areas of responsibility:

  • You function as a solid point of contact for the commercial departments (Customer Care, Field Sales & Key Account Management, Trade & Channel Marketing) for data related topics.
    • You collect and analyze their business needs into reports and dashboards using huge volumes of data.
    • You are the liaison between our internal stakeholders, our external data partners (Systrion, Data Outlet,…) and our key accounts/wholesalers.
  • You will develop a data acquisition strategy to improve and enrich our database supporting our understanding of the single customer view.
    • In close collaboration with our external partners you will design, optimize and automate various data processes to support the reporting needs.
    • Incl. defining the required database structure/lake, work on data extraction, matching and cleansing of the data as well as data analysis and reporting.
  • Based on data analyses and insights in our customer buying behavior (eg: white spots, churn analysis, cross-and upsell opportunities), you will make clear recommendations to your internal (marketing, sales, customer care) and external customers for developing appropriate product, service and/or promotional programs to improve overall business performance.
  • You will develop a future proof strategy in close collaboration with internal and external stakeholders for addressing reporting, data management as well as business information needs.
  • You will support our business partners on the following topics
    • senior management with the budgeting planning and forecasting process based upon analysis and business insights.
    • the Sales and Marketing teams with a periodic analysis of our sales performance identifying opportunities to improve.
  • You will work closely together with our IT and Digital teams – both within our decentral organization as at HQ – in ensuring technical functionalities and an effective implementation/running of the applications.

Work with great people

Petra Görman
Project Manager
"I truly appreciate the help I received from Lantmännen Unibake and my contact person during the relocation."
Yang Wang
Business Intelligence Developer
"There is a large diversity of nationalities in Lantmännen Unibake, and it is quite interesting to observe so many different people walking in and out the office everyday."
Carlo Rampini
Global Innovation Manager
"Before applying, I didn’t know Lantmännen Unibake, but I found that the company fits my personal values and interests."
Andreas von Bülow
Supply Chain Global Graduate
"People are working towards the same goals with a clear focus - also having the long-term development of the business in mind."
Henriette Penter
HR administrator
"Det, jeg er vild med, er frihed under ansvar og de mange forskellige kollegaer, jeg har. Her hilser vi altid på hinanden, og vi har rigtig fine værdier, som jeg meget nemt kan relatere mig til. "
Muhammed Iseni
Teamkoordinator i produktionen
"Jeg har været ansat i mange år og skal snart i gang med en uddannelse, så jeg går fra at være ufaglært til at være faglært. Schulstad belønner loyalitet og arbejdsindsats med gode udviklingsmuligheder"
Cecilie Wiingaard
Marketing Manager
"Jeg har en tempofyldt hverdag, hvor jeg er stolt af at udvikle og markedsføre unikke brødkoncepter, når vi som team sammen fornyer og forbedrer danskernes brødkultur."
Beston Ali Bekas
Lagermedarbejder
"Mine opgaver holder mig i bevægelse og giver en masse variation. Jeg har kendt både mine chefer og kollegaer længe, og jeg møder gode mennesker fra alverdens lande og kulturer hver dag. "
Gitte Kloster Pedersen
Teamkoordinator
"Som teamkoordinator er der ikke, to dage som er ens. Der følger et stort ansvar med, og der udvises stor tillid fra min leder."
Michelle Helt
Key Account Manager
"Kulturen forplanter sig gennem hele organisationen, og som ny medarbejder fornemmer man straks den stemning og passion helt fra bageriet, pakkeriet og til salgsafdelingen."
Patrik
Automatiktekniker
"Fra dag 1 har jeg fået mine egne projekter. Det er et stort ansvar, og forventningerne er høje, men der er altid tid til at stille spørgsmål, sparre med de mange erfarne kolleger og plads til at lære"
Jane Leth Jørgensen
Digital Manager
"Vi arbejder tæt sammen på tværs af afdelinger for at nå vores fælles mål. I Marketing er vi i fuld gang med at nytænke, hvordan vi digitalt kan understøtte vores forretning og skabe mest mulig værdi."
Johanna Seppänen
asiakassuhdepäällikkö
"Arvostan tosi paljon sitä, että Vaasanilla vastuullisuuteen suhtaudutaan vakavasti eikä se ole pelkkää puhetta."
Kari Mikkonen
paistaja
"Minua motivoi työssäni se, että olen tärkeä lenkki leivänvalmistuksen ketjussa. Yksi ei voi tehdä yksin hyvää, vaan siihen tarvitaan ihan jokaista."
Vesa Leinonen
tuotekehittäjä
"Arvostan kulttuuriamme, jossa on helppo ottaa yhteyttä keneen tahansa ilman turhaa hierarkiaa ja muodollisuuksia."
Jussi Taskinen
työnjohtaja
"Haluamme nähdä toisemme menestyvän, mikä näkyy avoimena ilmapiirinä, jossa parhaat ideat ja käytännöt jaetaan rohkeasti eteenpäin."
Angelė Knizikevicienė
Panevėžio ekspedicija, dispečerė
"Mūsų kolektyvas šaunus, su visais puikiai sutariame. Jaučiu vadovų paramą ir žmogišką požiūrį į darbuotojo poreikius. Esu labai patenkinta darbu, niekuomet neatsisakau daryti daugiau."
Elvydas Urbelionis
Vilniaus kepykla, linijos operatorius
"Mano mėgstamiausia duona „Toste“. Aš dirbu tos linijos operatoriumi ir valdau visą šios duonos gamybos procesą. Tai labai geras jausmas. Nuo žmogaus daug kas priklauso."
Genė Plakienė
Panevėžio kepykla, kepėja-kūrikė
"Džiaugiuosi komandiniu darbu mūsų įmonėje. Čia vienas lauke ne karys. Kiekvienam iš mūsų labai rūpi galutinis darbo rezultatas - mūsų duona patenkintas pirkėjas."
Vladislav Bobrovskij
Vilniaus kepykla, elektrikas šaltkalvis-kūrikas
"Nors „Vilniaus duonoje“ dirbu jau 13 metų, mokausi ir darbo patirties įgaunu kasdien, nes kepykloje sumontuota moderni įranga. Labai patinka toks darbas, kai nuo tavęs priklauso galutinis rezultatas."
Vilma Šimienė
Klientų aptarnavimo vadovė
"Darbe supa profesionalūs kolegos, kurių kasdieniame darbe ir elgesyje atsispindi įmonės vertybės. Džiaugiuosi prisidėdama prie įmonės rezultatų ir būdama dalimi to, ką kuriame ir valgome kasdien."
Valdas Laukagalis
Kokybės vadovas
"Įmonėje taikoma matricinė valdymo struktūra suteikia labai dideles galimybes tiek pagalbos, tiek žinių prasme. Čia keičiamės patirtimi ir informacija tarp skirtingų kepyklų skirtingose valstybėse."
Tadas Gaškauskas
Vyr. pardavimų atstovas
"Per mano darbo „Vilniaus duonoje“ laikotarpį su kai kuriais darbuotojais tapome ne tik kolegomis, bet ir labai gerais draugais. Tai pasako labai daug apie „Vilniaus duonos“ žmones."
Kristina Špokienė
Buhalterė
"Labai vertinu „Vilniaus duonos“ darbo aplinką, nes čia vertinama darbuotojo nuomonė, skatinamas atviras bendravimas, yra tobulėjimo galimybės, bei vieningas tikslo siekiantis kolektyvas."

Skills & Requirements

Your profile:

  • In addition to a Master’s degree in an analytical field of study (mathematics, engineering, statistics, economics, etc.), you have at least 5 years of experience in a customer analytics role.
  • You have a track-record in a customer centric & data-focused organization – FMCG experience is a plus but no must.
  • You demonstrate experience in the following technical areas:
    • Experience with Microsoft Dynamics CRM/Salesforce, as well as Marketing and Sales Automation Platforms (HubSpot/Pardot) is a must.
    • Experience with data architecture/management, extraction, matching, cleaning. Master data management, defining parent/child data relationships.
    • Experience with Power BI and/or other analytical reporting tools (experience with building Power BI dashboards in a simple and visual way is a must).
    • SQL expert with knowledge in R or Phyton, Panda’s and/or Tydiverse and ETL solutions (SSIS, Azure Data Factory, …),
    • Experience with Big Data and Data science knowledge is a plus.
  • You have a proficient level of English – and ideally you communicate fluently in Dutch and/or French.

Your “power skills”

  • You possess a strong analytical mind with the ability to derive insights from large datasets and to distinguish the essential from the minor. You have an eye for detail and are able to work very meticulously;
  • As a business- and customer-oriented person you show the ability to think strategically whilst you demonstrate a pragmatic & hands-on approach to put our data strategy into practice. You possess a continuous improvement mindset that enables you to question the status-quo;
  • Your organizational skills are on point and you show flexibility to shift easily between priorities whilst your result-orientation makes sure to keep your eyes “on the target”;
  • Thanks to your communication & persuasion skills you are able to engage your internal stakeholders. You feel comfortable in presenting your strategy and ideas in our organization, soliciting the right support to implement them;
  • You have a proactive and positive mindset, and show ambition to put an effective data management/reporting structure in place;

What we offer to you

  • A pioneer’s role in ambitious and fast-paced corporate environment, that will give you the autonomy “to put your mark” and have direct impact on our company’s results and performances.
  • Being part of an international organization that is in full expansion where you get the opportunity to grow personally and evolve professionally;
  • The opportunity to work for an employer with an ambitious vision, resulting in millions of smiling tummies. Lantmännen – a cooperation of 25000 farmers – is our main shareholder whose down-to-earth & entrepreneurial vision is impacting our entire organization;
  • ...and ‘Last but not Least’: next to sandwiches you just love to put your teeth in DATA.

Sounds interesting?

We will interview ongoing so please don’t hesitate to send your application by submitting your resume.

If you have any questions about the position or recruitment process, please reach out to Els Magerman (Talent Acquisition Specialist). If you have any questions about the position, you are welcome to contact Chris Schinkels (Customer Care Manager).

We will treat your candidature with the highest level of confidentiality.

About the company

Lantmännen Unibake is a leading global bakery company within the Lantmännen Group. With expertise in bakery products for food service and retail, we serve consumers around the clock and across the world every day. The aim is to make bread and pastry a profitable business for our customers through tasty, high-quality products and innovative solutions and based on a sustainable mind-set and excellent food safety standards. Headquartered in Copenhagen, Denmark, Lantmännen Unibake operates modern bakeries around the world and has sales in more than 60 countries. The brand portfolio comprises a range of well-established B2B and BtC brands e.g. Schulstad Bakery Solutions, Schulstad, Bonjour, Vaasan, Pastridor and Hatting. Lantmännen Unibake has a turnover of EUR 1.2 billion and employs more than 6,000 people in 20+ countries. Appetite for more? Visit us at www.lantmannen-unibake.com


plupp5 reasons you'll be glad you chose us

#1It goes right. Right from the start. New people start at Lantmännen Unibake every day. We’re used to creating the right beginning, right from day one. We’re ready for you.

#2Baking is a people business. Lantmännen Unibake has flour on its hands and people at its heart. The whole process of making everyday products takes team work, open-ness and mutual respect.

#3It's a group thing. Working for a global business is different. You feel connected to something bigger. Your team has a higher purpose. Ripples turn into waves.

#4It's about baking the future. We are taking baking further. Not just geographically but in terms of innovation. We have a proud heritage but we want to explore new products, markets and opportunities.

#5Diversity is a reality. Not an ambition. Not only are we global, we hire a multitude of nationalities. At the moment, your future colleagues come from more than 40 countries.

Chris Schinkels | Contact Person

I'm interested
Lantmännen Unibake

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