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Marketing & Recruitment Manager

  • Application Deadline: April 3, 2020
  • Accra
  • Application Deadline: April 3, 2020
  • Accra

We’re seeking an experienced Marketing & Recruitment Manager to join our highly skilled team in Accra, Ghana. As an ideal candidate, you will become the MEST evangelist to spread the word about our mission and help us market our three new innovative programs to find and support Ghana’s most promising entrepreneurs, startups, and SMEs! This role will be critical to spreading awareness about the three programs and forming valuable relationships with communities and partners across Ghana

This experienced marketer and recruiter will lead our programs’ marketing, communications and recruitment activities, with a strong focus on increasing awareness around MEST in order to attract strong aspiring entrepreneurs, young startup CEOs, and seasoned SME c-suites. Critical to this role is the responsibility of partnering with all program managers to oversee and execute all recruitment-related communications and logistics, from soliciting applications to final entrepreneur onboarding. Similarly, you will support events design and marketing across all programs, and with MEST’s Head of Marketing and Head of Community.

Role Objectives

  • Execute, meet, and develop MEST program-related marketing collateral
  • Develop and execute all three programs’ participant recruiting, developing timelines with the Strategic Director, Project Director, and Programs’ Managers
  • Design 6-12-month project and operational plans for the Marketing and Recruitment in conjunction with MEST’s marketing, recruitment, and community team members
  • Work with Strategic Director, Project Director, and relevant leadership to draft key messaging throughout project’s duration

Skills & Requirements

Responsibilities

  • Develop and maintain assets needed for marketing and recruitment
  • Maintain and update project and programs’ website as needed (Wordpress experience a plus)
  • Craft and publish regular email marketing and management (Mailchimp experience a plus)
  • Lead on content creation including blogs, newsletters, social media, press releases, case studies, interviews, photography, videos, webinars and other relevant assets
  • Manage press relationships, send out press releases and organize press events
  • Work with the project’s directors and managers to provide necessary assets for existing partnerships; support in seeking out new partnership opportunities
  • Develop monthly/quarterly MarComms Report for the management team
  • Support event management logistics, asset creation and local awareness efforts around all recruitment events, from info sessions to hackathons to interviews
  • Support programs’ staff as needed
  • Uphold existing MEST policies ensuring Ghanaian legislative regulations are followed
  • Continuous excellence in written and verbal communication

Required Qualifications

  • 5+ years of experience in program design and delivery at a managerial level in entrepreneurship, software, and working with young people
  • Strong working knowledge of software, entrepreneurship, and/or startups in Africa
  • A strong communicator and writer who is excited to spread the word about MEST and our mission, and positively represent the brand
  • Proactive; you take initiative and continually present new ideas that will make our brand stronger
  • A recruiter who has experience matching top talent with the right positions, with excellent people skills
  • A marketer who has experience building top quality content
  • Highly organized, who can own our assets and proactively create new ones where needed
  • Familiar with Mailchimp, Wordpress and Google docs
  • An experienced social media community manager
  • Familiar with the press world and understands how to engage with journalists and publications to help us form more meaningful relationships
  • Enthusiastic about working in a technology hub or incubator

About the company

Founded in Ghana in 2008 via the Meltwater Foundation, MEST Africa was built on the idea that talent is everywhere, but "opportunity" is not. We believe scalable tech companies that originate in Africa and solve real problems, are the key to creating meaningful employment locally.

Our mission is to create work and wealth by training, supporting and investing in talented entrepreneurs who can build and scale these businesses, and become job creators.

At MEST, our strength is the quality and efficiency with which we deliver our programs to support those we serve. To date, we have trained over 330 young African entrepreneurs, supported the founding of close to 60 startups across the continent, and received global recognition for the impact we’ve had in Africa.

With support from the Mastercard Foundation’s Young Africa Works initiative, we’re in the process of scaling up across Ghana over the next three years, via three innovative and exciting programs: Pre-MEST, MEST Express, and MEST Scale. The three programs will enable MEST to scale its impact and reach exponentially more young people at more touchpoints along their entrepreneurial journey in Ghana, and in time, across the continent.

Pre-MEST, MEST Express, and MEST Scale

Pre-MEST

The Pre-MEST project will target younger people ages 18-22-year-olds by partnering with local universities, existing tech hubs, and coding programs. By reaching entrepreneurs earlier than the MEST Training Program, the adapted MEST curriculum can be more widely distributed, increasing our reach exponentially.

MEST Express

With MEST Express, an abridged version of the MEST incubation model, MEST can reach more startups by condensing the incubation period along with incorporating key components of the MEST Training Program, to offer startups an accelerated and adapted model. Initially, we will take two cohorts a year of young startups, targeting 10-15 companies per cohort, with a focus on key skills development, product launch, sales and marketing, investment readiness, and growth strategy. Select startups will receive seed funding.

MEST Scale

MEST Scale is the deepest of the three programs, designed for enterprises that are at the ‘scale stage’ with the intent to bring them to the next level. The program will target small and medium-sized enterprises (SMEs) who have sound operations, have reached break-even, and have core product(s) developed that are competing in the market to provide targeted, bespoke, and deep strategic, operational, and technical support. The objective is to position them for large-scale growth.

Tobi Lafinhan | Hiring Manager

I'm interested
MEST Africa - Mastercard Foundation

Accra
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