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Regional Field Marketer

  • Miami
  • Miami

Meltwater’s Field Marketers work at the intersection of Marketing and Sales. You will be responsible for carrying out different marketing initiatives within a specific region. For example, creating and managing digital campaigns (email, landing page, social media), hosting local client-only events, coordinating regional trade shows, organizing local giveaways, a. There is a large focus on event production and execution, so experience in this is a plus.

Field Marketers are responsible for maintaining constant communication between Sales and Marketing. This could include making sure that local sales representatives are informed about upcoming events and educating team members on how—and where to find—marketing collateral that could help them in their sales process.

Field Marketers also work directly with customers for the creation of case studies and other marketing collateral.

The Field Marketing Manager East would be one of three in the Americas region and would oversee Meltwater’s Eastern Sales region, which stretches from Washington, D.C. to Miami, and includes our LatAm operations. Strong written and oral communication skills in both English and Spanish is a requirement for this role.

Tasks of the Field Marketing Manager, East include:

  • Traveling to regional cities for event production
  • Overseeing translations for English language campaigns and collateral into Spanish and Portuguese
  • Creating email campaigns
  • Tracking, analyzing, and optimizing programs and campaigns. Communication with local sales leaderships so they are in sync with upcoming marketing activities and, vice versa, making sure that their needs are met
  • Working social media channels to both do outreach for events, and/or follow-up after a campaign, in collaboration with our Social Media team
  • Planning and executing all logistics for regional events, including: trade shows, customer and prospect events in Miami, Atlanta, Boston, and Washington, D.C.
  • Creating content and offers for email programs and landing pages as part of regional campaigns, in collaboration with the Demand Generation and Content Marketing teams. This could be regional specials, event invites, or email campaign offers.
  • Contacting customers about participation in webinars, case studies, or blogs, and creating the first draft of the content collected (survey, brochures, case study)
  • Executing client gifting campaigns, such as seasonal gifts and cards
  • Customer referral program execution
  • Assisting with customer proposals and EBRs if needed
  • Printed marketing materials and swag for regional office and event needs
  • Support various other marketing projects as needed

Skills & Requirements

Requirements:

  • Bachelor’s degree
  • Ability to handle event management from campaign creation to logistics and onsite production
  • Ability to multitask and manage multiple programs and stakeholders simultaneously
  • Ability to be flexible and execute quickly
  • Willingness to learn and dive into new tools and tasks as needed
  • Strong written and oral communication skills in both English and Spanish
  • 3+ years of related marketing experience, ideally in field marketing or event production
  • Ability to travel, as needed
  • Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing the strategy
  • Fluent in written and oral business Spanish, Portuguese a plus
  • Experience partnering with an enterprise sales team is a plus
  • Prior Saas sales B2B experience, a plus
  • Marketo certified, a plus

Qualities to have:

  • Customer-focused personality, open and friendly
  • Organized and confident with a dynamic personality
  • Creative, innovative, and solution-driven
  • Attention to detail, strategic, and a self-starter
  • Highly organized and proficient at managing multiple projects at the same time
  • Entrepreneurial and works well in a rapidly changing environment
  • Metric-driven approach to reporting and ability to draw insight from complex marketing data

Great Place to Work

  • Healthcare, Vision, Dental

  • 401k Matching

  • Monthly Company Events

About the company

About Meltwater

Founded in Oslo in 2001 before moving our headquarters to San Francisco in 2006, Meltwater is the global leader in media intelligence, with over 2,000 employees globally and 30,000 corporate clients. Our innovative products help businesses extract insights from billions of online conversations and articles – we call it Outside Insight.

Unique Culture

For over fifteen years, Meltwater has maintained a very unique culture, based on a foundation and belief in people and the potential they possess, regardless of experience. Like many entrepreneurially focused companies, Meltwater employees embody the work-hard, play-hard spirit. Whether you meet an employee from San Diego or Hong Kong, you will likely discover many similarities in terms of their achievements, focus and superior communication skills.

Our office spaces are collaborative, open working environments in which teamwork, learning, and fun are the day-to-day norms. Each office consists of a number of small teams, ensuring that all of our employees have easy and frequent exposure to their managers and can quickly learn from those around them.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.


Camy Anguilé | Hiring Manager

I'm interested
Meltwater Americas

Miami
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