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Brand & Innovation Manager
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Application Deadline: Feb. 28, 2020

Location: Stockholm

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Hiring Manager
Maria Nicholl

Job Description

We are now looking to fill the exciting position as Brand & Innovation Manager for the Snus portfolio, in our Central Marketing Team at Swedish Match. If you have an analytical, strategic and innovative mindset, in combination with a collaborative working style and solid project management skills – then this role could be your ticket to join our winning team. We look forward to learn more about your vast experience from building winning portfolios as well as brand concepts, and how you see yourself contributing to our continuous success by submitting your application after reading more below!

The Vision

Join Swedish Match and the Central Marketing Team in our vision to create a World Without Cigarettes.

Cigarette smoking shortens the life of just over 6 million people annually. Smoking rates decline at a far too slow pace. In fact, so slow that tomorrow holds more smokers than todays´1.2 billion due to population growth. By outperforming the deadly cigarette with attractive and far less harmful products that attract smokers, we can create a better world.

Are you looking for a truly exciting challenge and want to take on an important role in a dynamic FMCG team, while improving the public health as you do, then we might have a spot for you!

The role

On behalf of Swedish Match, we are looking for an experienced and engaging Brand & Innovations Manager to the Central Marketing Team. This is a challenging and rewarding position with a purpose to develop superior portfolio initiatives for the Snus Brand Portfolio, establishing strong product concepts for our brands. In accordance with the teams long term ambitions and based on thorough analysis you will develop recommendations on product concepts including business case, consumer targets, communication concepts and design.

In the role as Brand & Innovation Manager you will own all aspects of the brand innovation stage to land in a complete concept ready for launch. You will analyze brand consumers and competitors to be sure we highlight areas of weaknesses, as well as identify new opportunities. You will act as Swedish Match internal champion of brands, making sure all elements of the Division understand the brand identities and goals. You will have the approval of the final products before launch, making sure they meet the set criteria and consumer preference.

Skills & Requirements

To succeed in this role we believe that you have a few years of hands on work experience from similar central brand and innovation roles. Naturally, you can provide us with relevant examples of successful brand/product concepts that you have led the development of, from A-Z, including analysis to concept to launch and follow up on results.

Moreover, you have:

  • Very strong creative skills, a growth mindset and hands-on approach to responsibilities
  • Long experience from analyzing consumer insights and translating to actionable initiatives
  • A structured and collaborative mindset with strong and smooth project management skills
  • Confidence and maturity to think freely, yet act responsibly
  • Fluent in English and Swedish
  • The ability to influence, engage and motivate others on a 360 basis
  • Hold a university degree in Business (Finance/Marketing/Economics)

Naturally, to be genuine and trustworthy in this role you have a true passion for our brands and products as well as for our consumers.

Application for the job

In this recruitment Swedish Match is partnering with Academic Search. If you have any questions regarding the process or the position, please contact

Researcher Maja Frick maja.frick@academicsearch.se +46 737 462143 or

Senior Recruitment Consultant Martina Josefsson martina.josefsson@academicsearch.se +46 736 503152

Please apply to the position by clicking the link below and attaching your CV + cover letter. In compliance with GDPR we will not process any applications through email or LinkedIn.

We look forward to your application as soon as possible!

About the company

At Swedish Match we have a vision of a world without cigarettes. Offering tobacco consumers alternative products to cigarettes is at the core of what we do.

During the past year we have taken a new approach to our efforts on sustainability. Our aim has been, and is, to further clarify what is material to our Company as a whole and in the long term. Our sustainability strategy emphasizes six areas – public health, business ethics, equal opportunity, child labor, greenhouse gases, and waste and emissions.

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