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Digital Analyst

  • Application Deadline: Feb. 29, 2020
  • Stockholm
  • Application Deadline: Feb. 29, 2020
  • Stockholm

Scandic Hotels is offering a central position in running one of the largest E-commerce business within the Travel Industry in the Nordics. Scandic Hotels has more than 280 hotels, at 130 destinations across the Nordics, Germany and Poland, where over 30 000 people get a new experience every day.

You'll be part of "E-commerce & Digital Innovation", an international team of UX designers, CRO specialist and product owners. The team supports our guests throughout the entire customer journey from a hassle-free booking experience to digital and innovative solutions to improve the guest experience. We are a hypothesis and experimental driven team with high ambitions. We hope you are the same!

As a Digital Analyst, you are responsible for analyzing web and app performance. Track conversion and other KPI's and work closely with our CRO Specialist on analyzing A/B tests and build hypotheses for future experimentations. Develop technical tagging specifications tied to business needs/goals. Drive and inspire the team towards becoming more data-driven in our decisions. Example of tasks:

  • Provide analysis of A/B tests to understand the impact on key KPIs and influence our product roadmaps.
  • Prioritize and perform analysis requested by the E-commerce & Digital Innovation team
  • Complete weekly, monthly and quarterly KPI reporting needs
  • Develop custom reports and dashboards based on specific stakeholder needs
  • Collaborate with product owners, CRO specialist, analysts, developers, business owners, and partners to understand their analytics
  • Develop technical tagging specifications tied to business needs/goals.
  • Perform data quality audits on existing tagging infrastructure to identify gaps and improve data integrity
  • Set up and verify tracking requirements for new features on all platforms.
  • Train the team on web analytics tools and analysis techniques with a goal of transferring knowledge and a data-driven mindset.

Work with great people

Parisa Amoor
Recruitment Specialist
"At Scandic we see people's differences as a strength, we take care of each other's unique potential."
Helena Blomberg
Call Centre Manager
"I get great opportunities for development and do it together with lovely colleagues."
Oliver Bowley
"Scandic is on a digital journey, along with my welcoming, driven and international team I work hard to make it happen. "

Skills & Requirements

To succeed in this role, we believe that you have strong knowledge of web analytics platforms (Adobe Analytics preferred) and Mobile Apps analytics (e.g. Google Analytics for Firebase) and proven experience of A/B testing.You have experience within E-commerce and is used to analyze web and app performance, site behaviors, usability and effectiveness of functionality. Further you have the ability to present KPIs, reports, and dashboards in ways that are clear and you have experience in visualizing multiple disparate data sets into one cohesive digital story. You are used to translating business insights gained through web analytics platforms into actionable E-commerce & Digital Development Strategy. This you combine with a university degree and experience of agile processes.

As a person you love changes and challenges – you are not afraid to make mistakes! Further, you are humble in your approach and dialogue - collaboration is something that you enjoy, you see yourself as a team player who gladly share insights with colleagues. You are curios and like to explore new approaches, processes and ways of working. Las but not least you are structured, communicative and solution oriented with ability to think critically.

This is a fulltime role based in our headquarters in central Stockholm (Sveavägen 167).Start date: immediate. Applications will be processed continuously. The team is part of the Customer Journey vertical, and you will report directly to the Director of E-commerce & Digital Innovation.

If this sounds like you, we’d love to hear from you!

Great Place to Work

  • Professional and personal development

  • Partner discounts

  • Family & Friends discounts

  • Discounts when eating, drinking & staying with us

  • Flexible office working hours

  • Competitive pension scheme

About the company

We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking - contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.


You are empowered to go in your desired direction, whichever that might be.

You can be yourself at Scandic, that’s how we are able to give that genuine personal service to our guests. We don’t always know what challenges we will face during the day, but we will solve them together.

We will challenge you to take initiatives to accelerate the positive change for earth and build this and future generations as a whole.

You are trusted to step out of your comfort zone and make a difference. We have the muscles to make use of great initiatives.

Visste du att... TOM

TOM...uppmuntrar alla att göra skillnad för miljön och att det var en av våra kollegor inom housekeeping som kom på idén om ”häng-upp-handduken”.

TOM...i Sverige blivit rankad som besöksnäringens mest attraktiva arbetsgivare två år i rad, i Visitas årliga undersökning.

TOM…har en tillgänglighetsstandard bestående av 135 punkter, i syfte att ge samma service, produkter och tjänster tillgängliga för alla.

TOM... serverar mer än 25 miljoner koppar kaffe varje år och att allt kaffe som serveras är ekologiskt och Fairtrade eller UTZ-certifierat.

TOM...ständigt utvecklar hållbarhetsarbetet, där vi senast valt bort sugrör, drinkpinnar, tandborstar och take away-lock gjorda i plast.

TOM...har KRAV-märkt frukost på alla svenska hotell sedan 2001. Scandic har också varit engagerad som rådgivare vid utvecklingen av kriterier för KRAV.

TOM...tack vare vårt stora miljöengagemang, blivit rankad som branschens mest hållbara arbetsgivare åtta år i rad, av Sustainable Brand Index.

TOM… i fler än 4 fall av 5 har Svanen-märkta hotell och vi jobbar för att samtliga hotell ska uppnå kravmärkningen.

TOM…har arrangerat världens största blind-lunch i totalt mörker, för att uppmärksamma synskadade under dagen för personer med funktionshinder.

TOM...under 2014 inledde ett samarbete med organisationen Real Stars, centrerat kring ”Fair Sex”, dvs. arbete mot människo- och sexhandel.

Did you know that...TOM

TOM... “Hang up your towel” is one of Scandic’s innovative ideas within sustainability and was initiated by one of our housekeepers.

TOM... More than 4 out of 5 of our hotels are eco-labelled and the proportion is growing all the time.

TOM... We have an accessibility standard, including 135 points, to be able to provide same products and services for everyone at our hotels.

TOM... We have arranged the world's largest blind lunch, in total darkness, in order to highlight the annual Day of Persons With Disabilities.

TOM... we serve more than 25 million cups of coffee each year and all of our coffee is ecologic, and FairTrade or UTZ-certified.

TOM... all breakfast buffets at our hotels in Sweden are certified by KRAV since 2001 and that we have been engaged as advisors when developing the criterias for KRAV.

TOM...thanks to our engagement in sustainability matters we have been named the most sustainable brand in the hotel industry, eight years in a row, by Sustainable Brand Index.

Tobias Martinsson | Hiring Manager

I'm interested
Scandic Hotels Group

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