Basware is looking for a Field Marketing Senior Specialist to drive growth in its InvoiceReady business unit focused on Small and Medium Businesses (“SMBs”). InvoiceReady has a strong offering for SMB companies and a large and loyal customer base. The Field Marketing Senior Specialist will be in the forefront of accelerating growth of the business in Finland and internationally.
InvoiceReady is a separate unit within Basware which enables it to operate in an agile manner while leveraging the benefits and synergies of being part of large and recognized global Procure-to-Pay (P2P) leader. It’s an exciting opportunity to join a collaborative, entrepreneurial and highly experienced team and meaningfully contribute to growing the business.
The ideal candidate is genuinely passionate about growth hacking, has a broad set of marketing skills, has a vision and drive to execute on high impact marketing plans. The ideal candidate has an open mind to jump on opportunities and go above and beyond his or her comfort zone.
Boost visibility, presence and recognition of InvoiceReady in the market to drive demand
Develop compelling messaging and positioning for SMB market
Create marketing and sales enablement assets (in Finnish and English)
Build annual marketing plan and ensure execution against agreed-upon objectives
Work in collaboration with global marketing team and leverage the synergies, including developing further SMB leads generated by main organization
Ensure sufficient pipeline value and coverage against the targets in the market
Own and run the lead management and creation process, to ensure constant lead flow and high lead quality
Initiate and organize marketing events to generate new business and engage with customers
Run customer communication
Digitally savvy, modern marketer, with 4-5 years of relevant marketing experience
Comfortable with pipeline management and driving demand supported by marketing automation and CRM – knowledge of MS Dynamics, Hubspot, Marketo or similar is an advantage
Experience in B2B marketing in Finland, preferably in a SaaS environment and in the SMB segment
Prepared to bring new ideas & thinking, high energy, proactive, and resourceful
Strong both in project management and planning, as well as execution
Customer and sales oriented
Excellent communications skills. Fluent in English and Finnish, written and spoken
Thrives in a fast-moving, constantly-changing business atmosphere of professionals
A good team player with a proactive, can do attitude
Reliability to deliver on time and target
A multitasker, who enjoys a healthy business pace and is not pressured by a full workload
Continuous learning and development
Great colleagues and teamwork
Flexibility and autonomy
Innovation and cutting edge technologies
Making the world greener
Global & diverse culture with a Nordic twist
Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.
Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.
2020Recognized market leader with global operations, 20+ offices worldwide.
2019Gartner Magic Quadrant Leader for Procure-to-Pay Suites for fourth time
2014-2019Several industry recognitions and product launches
2012-2016Several acquisitions in the fields of e-invoicing, e-procurement and purchase-to-pay solutions
2012Launch of cloud-based B2B platform for transaction collaboration on Basware's Network
2006-2009Several acquisitions in the fields of invoice automation, data capture expertise and payment software
2005Launch of fully integrated Purchase-to-Pay solution suite
2000Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service
1992Launch of first financial management software
1985Basware founded in Finland
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