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Director Concept Management

  • Application Deadline: Feb. 9, 2020
  • Stockholm
  • Application Deadline: Feb. 9, 2020
  • Stockholm

With 280 hotels and 18 000 employees across six markets, Scandic Hotels is the biggest hotel chain in the Nordics. We are in the midst of an exciting business transformation with a focus on new, digital opportunities to alter the way we work today and in the future. Our continuous commitment to sustainability is a part of our business model and embraces diversity and inclusion. At Scandic Group we are a multi-talented team collaborating to find solutions for our hotels, guests and business to grow and to make a difference. Join a company where you can truly be yourself!

We are currently searching for a visionary, bold manager with a focus on the end goal and plan for the long term to act as our new Director of Concept Management. In this role you will own global concepts and related value propositions with the aim of driving long-term profit growth through a superior, scalable, cost efficient customer experience. Another focus is to analyze and develop deep insights into customer needs across markets and categories in both B2C and B2B. You will drive best practice sharing across markets by collaborating closely with local concept managers in each country.

The role reports to the Chief Customer Officer and your peers will be the Heads of Brand management, Marketing, Customer Loyalty and Insights and E-commerce & Digital Innovation.

The key responsibilities of the role are:

  • Define Scandic-wide value propositions and strategy for where to play and how to win in all categories, in close collaboration with Country Managers / Country Marketing Directors
  • Personally manage and develop a selection of concepts in total portfolio
  • Ensure an effective assessment of the competitive landscape and customer needs in to define Scandic's points of differentiation vs. competition and identify untapped opportunities
  • Drive digital development in concept management including digital sales channels & presence, and set requirements towards other functions
  • Drive, prioritize and ensure follow-up and follow-through on all business cases for new products and concepts
  • Ensure best practice sharing for all categories across markets leveraging input from local concept managers
  • Collaborate closely with local marketing & brand directors, local F&B directors, local concept managers
  • In collaboration with internal stakeholders ensure the Concept management team:
    • Evaluates and improves product and service concept portfolio to grow business across markets
    • Understands key trends in market and customer needs in core segments
    • Identifies Scandic-wide levers from e.g. SGS, to prioritize product/concept dev. using data
  • Key ownerships:
    • Scandic wide product and service concept portfolio management and concept value propositions
    • Digital strategy for concepts across Scandic
    • Prioritization of business cases for customer-facing product and service concepts

The measures of success:

  • Customer experience metrics (at present hotel NPS and total guest satisfaction)
  • Ancillary revenue and cost savings
  • Outcome / success of product and concept portfolio
  • Internal collaborator satisfaction
  • Top-of-mind unaided brand awareness
  • Brand/value proposition preferences vs. competition

Work with great people

Parisa Amoor
Recruitment Specialist
"At Scandic we see people's differences as a strength, we take care of each other's unique potential."
Helena Blomberg
Call Centre Manager
"I get great opportunities for development and do it together with lovely colleagues."
Oliver Bowley
"Scandic is on a digital journey, along with my welcoming, driven and international team I work hard to make it happen. "

Skills & Requirements

Experiences you bring and share with us

  • Experience from product, service, concept management, development and innovation, preferably from a digitally driven industry
  • Experience from businesses where digital solutions can change category offering and ways of working
  • Hotel or related industry experience meriting
  • University degree in business, economics or equivalent subject
  • Deep understanding and experience from interpreting customer needs and operational execution in a service oriented business
  • Experience of successfully implementing new concepts
  • Matrix organization experience meriting
  • International experience meriting
  • Experience from concept-based companies meriting
  • At least 2 years of management experience
  • Comfortable in agile ways of working

The personal qualities we are looking for are:

  • A visionary, bold manager with a focus on the end goal and plan for the long term
  • An orchestrator who creates effective collaborations with key stakeholders in the firm who complement own expertise
  • Business driven and motivated by the bottom-line impact
  • Business sense and financial understanding of profitability drivers in service industries
  • Data driven and base decisions on facts and logic that require measurable results
  • Collaborative mindset and ability to drive change and innovation together with the countries
  • You enjoy motivating and leading individuals and teams

Information about the position

This is a full-time employment.

We only accept applications through our website. All applications will be processed continuously, so please apply as soon as possible.

If you have ambitions to develop, we will give you the opportunity to grow in your role. The development opportunities within our organization are endless. We are looking forward to welcoming you to Scandic.

Great Place to Work

  • Professional and personal development

  • Partner discounts

  • Family & Friends discounts

  • Discounts when eating, drinking & staying with us

  • Flexible office working hours

  • Competitive pension scheme

About the company

We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking - contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.


You are empowered to go in your desired direction, whichever that might be.

You can be yourself at Scandic, that’s how we are able to give that genuine personal service to our guests. We don’t always know what challenges we will face during the day, but we will solve them together.

We will challenge you to take initiatives to accelerate the positive change for earth and build this and future generations as a whole.

You are trusted to step out of your comfort zone and make a difference. We have the muscles to make use of great initiatives.

Visste du att... TOM

TOM...uppmuntrar alla att göra skillnad för miljön och att det var en av våra kollegor inom housekeeping som kom på idén om ”häng-upp-handduken”.

TOM...i Sverige blivit rankad som besöksnäringens mest attraktiva arbetsgivare två år i rad, i Visitas årliga undersökning.

TOM…har en tillgänglighetsstandard bestående av 135 punkter, i syfte att ge samma service, produkter och tjänster tillgängliga för alla.

TOM... serverar mer än 25 miljoner koppar kaffe varje år och att allt kaffe som serveras är ekologiskt och Fairtrade eller UTZ-certifierat.

TOM...ständigt utvecklar hållbarhetsarbetet, där vi senast valt bort sugrör, drinkpinnar, tandborstar och take away-lock gjorda i plast.

TOM...har KRAV-märkt frukost på alla svenska hotell sedan 2001. Scandic har också varit engagerad som rådgivare vid utvecklingen av kriterier för KRAV.

TOM...tack vare vårt stora miljöengagemang, blivit rankad som branschens mest hållbara arbetsgivare åtta år i rad, av Sustainable Brand Index.

TOM… i fler än 4 fall av 5 har Svanen-märkta hotell och vi jobbar för att samtliga hotell ska uppnå kravmärkningen.

TOM…har arrangerat världens största blind-lunch i totalt mörker, för att uppmärksamma synskadade under dagen för personer med funktionshinder.

TOM...under 2014 inledde ett samarbete med organisationen Real Stars, centrerat kring ”Fair Sex”, dvs. arbete mot människo- och sexhandel.

Did you know that...TOM

TOM... “Hang up your towel” is one of Scandic’s innovative ideas within sustainability and was initiated by one of our housekeepers.

TOM... More than 4 out of 5 of our hotels are eco-labelled and the proportion is growing all the time.

TOM... We have an accessibility standard, including 135 points, to be able to provide same products and services for everyone at our hotels.

TOM... We have arranged the world's largest blind lunch, in total darkness, in order to highlight the annual Day of Persons With Disabilities.

TOM... we serve more than 25 million cups of coffee each year and all of our coffee is ecologic, and FairTrade or UTZ-certified.

TOM... all breakfast buffets at our hotels in Sweden are certified by KRAV since 2001 and that we have been engaged as advisors when developing the criterias for KRAV.

TOM...thanks to our engagement in sustainability matters we have been named the most sustainable brand in the hotel industry, eight years in a row, by Sustainable Brand Index.

Niklas Angergård | Hiring Manager

I'm interested
Scandic Hotels Group

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