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Product Marketing Manager (Stockholm Studio)

  • Stockholm
  • Stockholm

We’re looking for a Product Marketing Manager to join our team based in our studio in Stockholm, Sweden.

Working as an integral part of the team, the Product Marketing Manager is the ultimate representative of the players. The PMM is championing user-centricity in the team, and will be responsible for the marketing of the game throughout its life-cycle, from initiation to sunset.

The PMM formulates a marketing strategy for maximizing the game’s reach, conversion and appeal to players at each stage of its life-cycle: test launch, soft launch, global launch, live ops, autopilot and sunset. The PMM is responsible for selecting the best marketing methods to maximize the game’s potential at each stage and optimize the entire funnel. This involves working closely with all parts of the organization: games management, UA, community, marketing creative, finance and legal.

Rovio’s Stockholm Studio where this position based is the studio behind the hugely popular Angry Birds 2, the bigger, badder and birdier sequel to the global phenomenon that put Angry Birds on the map. While they continue to expand and improve that title, they are developing new IPs and game ideas, specifically within the RPG genre, with the mission of becoming the best mobile RPG developer in the west.

Your responsibilities as a Product Marketing Manager:

1. Product Development

  • Identifying and sizing market opportunities
  • Profiling target audiences
  • Identifying growth levers
  • Development of a brand positioning and packaging for the game

2. Product Activation

  • Definition of Marketing Strategy, and elaboration and execution of the Go-to-Market plan for all stages of game life
  • Target setting

3. Product Performance Optimization

  • Top: UA creative, Influencer, PR, TVC, Radio, Innovative Channels
  • Mid: ASO (Naming), Community, Social Media Marketing, Partner marketing, Campaigns, Seasonality, Partnerships
  • Low: FTUE, Events, Offers, Features
  • Marketing asset pack delivery and coordination

4. KPIs and reporting

We’re looking for someone who has:

  • Experience working within a game team and good understanding of game development
  • Experience working with cross-functional team
  • Understanding of the mobile marketing funnel: UA, ASO, FTUE
  • Launch of a minimum of 2 F2P games
  • Well-organized working style and ability to quickly learn new things in a fast-paced working environment
  • Fluency in English, both written and spoken
  • Passion for mobile games and game related marketing communications.
  • Strategic thinking
  • Analytical skills

What you get when you join us:

  • Career development: we help you grow and achieve your professional goals.
  • Relocation assistance if you’re from abroad
  • Flexible work hours
  • We have fun! We are a community that is hands-on, open, collaborative and ambitious.
  • Truly international environment: you will hear a number of languages in our workplace and can join a variety of activities that we come up with together.
  • Work with top talents in the gaming industry!

If you are interested, please send your application today. We look forward to hearing from you.

Work with great people

Victor Lemeshev
Senior Backend Developer
"What I personally like most about my job is that I can always expand in new directions, when there is a need for that."
Nicole Yang
Data Analyst
"Our Stockholm office is the best. Comfy surroundings and also working on some of the most popular mobile games in the world. All in a day’s work."
Marc Olivier
Senior Game Designer
"At Rovio, I found that teams have the freedom of an indie and the kind of support only a major developer can offer."
Jan Lidtke
Art Director
"Making games is awesome, but the good vibes in the office and beautiful Finnish scenery are the icing on the cake."

Great Place to Work

  • Flexible hours

  • Growth opportunities

  • Rewards and recognition

  • Inclusive atmosphere

  • Support for families

  • Relocation assistance

  • Phone, laptop

About the company

Rovio is a games-first entertainment company that launched to worldwide fame with 2009’s Angry Birds. Along the way, their games have been downloaded over 4 billion times, they have sold over 1.8 billion licenced products, and they have conquered cinemas around the world with The Angry Birds Movie, which opened at number one in 50 countries in 2016.

Rovio’s three game studios are actively developing and supporting free-to-play mobile games in a wide variety of genres, both under the Angry Birds brand and also with new, original IPs. 2019 promises to be a big year for Rovio. With The Angry Birds Movie 2 coming to theaters in August, and the 10th anniversary of Angry Birds coming later this year, it is an exciting time to be part of the team.


Kieran O'Leary | Hiring Manager

I'm interested