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Job Description

Meltwater is the global leader of Online Media Intelligence, delivering essential PR, Marketing and Social Media solutions to more than 25,000 clients worldwide. As our organization continues to grow, we now have an exciting opening for a Digital Marketing Executive for Middle East.

The Role

  • Based in our Dubai office, the Digital Marketing Executive will be responsible for the growth of our
  • Middle East digital presence and lead generation. You will focus on combining digital activities from
  • the marketing mix in order to execute on lead generation campaigns (Digital, Social Media,
  • Content, Email Marketing, ABM campaigns etc.), as well as driving brand awareness.
  • Additionally, you’ll work closely with Sales Directors and our EMEA marketing crew in a cross-
  • functional nature - collaborating to drive lead generation and client nurturing.

Key Responsibilities

  • Digital marketing activities (SEA): Managing Google Ads, organic Social media activities as well as creating content and campaigns for paid social Ads (such as LinkedIn, Facebook, Twitter, Google

  • Display and more) to drive traffic to our Middle East websites (english and arabic).

  • Create and promote digital content: Create and/or localize content from other regions and promote our digital content on key industry topics across PR, Marketing, Social Media and Digital.

  • Writing thought-leadership content (eBooks/Infographics etc.) and SEO optimize existing content, inorder to increase visibility and Click-Through-Rates.

  • Organize and host webinar programs:

  • Finding topics that fits the Middle East audience

  • Sourcing and closing potential speakers

  • Setting up email automation programs

  • Promoting it externally

  • Client Advocacy and ABM campaigns: Build relationships with our most valued clients in the Middle East by driving and creating Client Advocacy Programs (case studies, blog interviews, video testimonials) in Arabic and English.

  • Work with Account Based Marketing Campaigns by creating value-building and personalized content and promotion.

  • Others: Working with Demand Generation and Lead Management in cooperation with the local sales team. You will work towards monthly, quarterly and annual goals with the Inbound Marketing Director.

  • On-going training, coaching and guidance on the above responsibilities will be provided according to the candidate's skills. Responsibilities can evolve based on strengths and personal/career development of the candidate.

Skills & Requirements

The Person:

The candidate will be an enthusiastic and hardworking graduate or young professional, excited about starting a career in Digital Marketing and joining our fast paced team in EMEA. You will be an exceptional communicator, have a passion for writing and a genuine interest in the tech industry and growth marketing.

Essential Skills and Qualifications:

  • Excellent communication skills with attention to details
  • Solution and goal oriented
  • Proactive and able to use own initiative

  • Degree in journalism / Marketing / Business / Public Relations or related disciplines

  • Knowledge of Marketo or other Marketing Automation programs is a must

  • Good understanding of SEO/ SEA/Google Analytics/Wordpress is a plus

  • Photoshop and/or Adobe skills is a plus

  • A passion for Growth Marketing
  • Sales experience (or passion for sales) is highly appreciated
  • Ability to effectively work with tight deadlines and manage projects independently
  • Strong organizational and people skills with an enthusiastic attitude
  • Hardworking, dedicated individual with a real sense of fun!

Language: Arabic Native, professional English

Job Type: Full-time

Experience: +1-2 year

Thank for sending your application in English to: sarah.assaad@meltwater.com

Want to know more ?

Visit our Blog: www.meltwater.com/me

... us on Twitter: @MeltwaterME

Our Facebook page: www.facebook.com/MeltwaterGroup/

Hiring Manager
Sarah Assaad

About the company

Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time analysis.

More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With more than 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs.

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