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Performance Marketing, SEM Specialist

  • Applications are considered on a rolling basis
  • Stockholm
  • Applications are considered on a rolling basis
  • Stockholm


Performance Marketing at Pierce is at the intersection of marketing, data and technology. We are looking for a Performance Marketing Specialist supporting our SEM Program.

We are building growth machine which you will have an opportunity to be part of. 1) Launching any market in an automated way with one of the most granular SEM structures you have seen, 2) bidding towards margin data, and 3) utilizing cross-channel attribution – that’s where we are heading.

We are petrolheads in digital marketing - we brake stuff, we fix it and then push it to the limits again. If you relate to that, maybe you are petrolhead as well?!


The ideal canidate is ambitious team player with a great intrapreneurship mind set, a self starter willing to dig in and own the foundation of area. He or she can ramp up quickly and work effectively with little oversight and prioritize and manage their own work.

We are looking for a result-oriented profile to join our fully integrated in-house marketing team in an international, high-paced, and innovative environment in our Stockholm office.


  • Act as the campaigns’ gatekeeper, ensuring all SEM campaigns work undertaken is driving towards overall business goal;
  • Monitor and analyse SEM hygiene, users online behaviour to finetune optimisation;
  • Overlook investment allocation in SEM to reach business performance KPIs;
  • Drive automation in SEM with a focus to efficiency, scale and speed – campaign building, query sourcing, negative keyword cleaning, ad copy automation – these are just several areas where you will be automating;
  • Feed optimization and monitoring to enable better title-query matching;
  • Develop an effective optimization process to quickly identify and respond to changes in performance;
  • Analyse reports to extract insights and transform those insights into actionable changes that will accelerate growth and increase efficiency gains;
  • Research and leverage SEM industry trends to inform marketing strategies;
  • Communicate with Performance Marketing Team - sharing performance, insights and new opportunities.


  • Social and industry events, fikas, Summer & Christmas Party
  • Healthy snacks, fruits and joint breakfast
  • Access to Benify with broad range of offers including gym membership
  • Flexible work arrangements and family friendly policies

Work with great people

Anni Weber
Application Coordinator
"Working for Pierce is challenging and fun at the same time!"
Kristoffer Zinn
Consumer Insights Specialist
"Pierce offers a challenging and growth focused environment with fast pace and high ambitions, great opportunities both in terms of career and personal development."
James Duff
Marketing Graphic Designer
"Pierce has a very welcoming, lively, diverse, engaging and high paced work environment."
Patricia Rancel
Marketing Assistant
"The best value of Pierce is the employees. It´s not just about working harder, but also working with the best attitude."

Skills & Requirements

  • Previous experience in in-house performance marketing team or performance marketing agency.
  • Previous experience managing multinational SEM campaigns;
  • In-depth experience working with bid-management tools;
  • Experience with feed management tools;
  • Experience working with performance KPIs, and clear understanding of metrics relationships while searching for the root cause in the performance changes;
  • Strong proficiency with Excel (pivot tables, vlookups, basic modelling) - strong analytical mindset;
  • Strong analytical skills and experience generating and interpreting SEM reports. Ability to explain cause-effect relationship;
  • [Is a plus] Experience with other digital marketing channels - display advertising and or paid social marketing either as part of a marketing team or at an advertising agency.

Great Place to Work

  • International work atmosphere & amazing teamwork

  • After Work activities

  • Company sponsored sports events

  • Discount on company products

  • Competitive benefits

  • Opportunities for personal and professional growth

About the company

Pierce is the ecommerce company that has grown to become Europe’s biggest online retailer for gear and accessories within Motorcycles and Snowmobiles. We do this throughout Europe through our shops 24MX, XLmoto and SledStore. The company is in an amazing growth spurt, growing by more than 40% yearly, always with black numbers on the last row. At the beginning of 2009 we were a team of 4, today we are more than 370 international professionals, committed to giving our customers across 17 European markets a huge range of products and an extraordinary level of service. Our turnover during 2018 was over 90 MEUR, up 50% from the year before.

During 2018, Pierce has acquired the spanish e-tailer Motobuykers as well as MX Vice, Europe's largest online community for motocross.

It started with passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motor industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.

2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.

2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.

2013XLmoto launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.

2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.

2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service.

2017Pierce announced the acquisition of MotoBuykers, a leading Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.

2018Pierce announced the acquisition of MX Vice, Europe's largest online community for motocross.

TodayWe have a local presence in 17 European markets with more than 370 employees, 7 offices in Sweden (Stockholm and Åre), Spain (Barcelona and Igualada), Poland (Szczecin) and UK (Bristol).

Mantas Gudauskas | Hiring Manager

I'm interested
Pierce AB

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