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CRO Specialist / Analyst

  • Application Deadline: Aug. 15, 2019
  • Stockholm

Scandic Hotels is offering a central position in running one of the largest E-commerce business within the Travel Industry in the Nordics. Scandic Hotels has more than 280 hotels, at 130 destinations across the Nordics, Germany and Poland, where over 30 000 people get a new experience every day.

You'll be part of E-commerce & Digital Innovation, an international team of UX designers and product owners. The team supports our guests throughout the entire customer journey with digital solutions and optimized booking experiences.

As a CRO specialist/analyst, you are responsible for web and app performance and optimization. Track conversion rate and other KPI's. Set up processes, lead and analyzes the success of A/B and multivariate testing initiatives. Drive and inspire the team towards become more data-driven in our decisions.

Work with great people

Parisa Amoor
Recruitment Specialist
"På Scandic ser vi människors olikheter som en styrka, vi tar vara på varandras unika potential."
Kaj Tekari
Sales Training & Development Manager
"Scandics mångfaldsarbete värdesätter jag högt, vi vågar och vill tänka annorlunda!"
Helena Blomberg
Call Centre Manager
"Jag ges stora möjligheter till utveckling och gör det dessutom tillsammans med härliga kollegor."
Oliver Bowley
"Scandic är på en digital resa, tillsammans med mitt välkomnande, drivna team jobbar vi för att få det att hända."
Parisa Amoor
Recruitment Specialist
"At Scandic we see people's differences as a strength, we take care of each other's unique potential."
Helena Blomberg
Call Centre Manager
"I get great opportunities for development and do it together with lovely colleagues."
Oliver Bowley
"Scandic is on a digital journey, along with my welcoming, driven and international team I work hard to make it happen. "

Skills & Requirements

Areas of responsibility:

  • Lead Scandic’s ongoing A/B tests and roadmap:

    • Prioritize and maintain testing calendar to make the best use of available traffic and testing resources and to avoid any conflicts between tests.
    • Develop and document testing processes and policies to further increase testing quality.
    • Provide analysis of each experiment to understand the impact on key KPIs to be fed into product roadmaps.
    • Communicate and present test results, insights, and recommendations to all levels of the company, clearly and concisely.
    • Work directly with business owners and IT to plan, execute, and analyze all A/B tests.
    • Prioritize and perform analyses requested by E-commerce & Digital Innovation team
  • Complete weekly, monthly and quarterly KPI reporting needs.

  • Develop custom reports and dashboards based on specific stakeholder needs
  • Collaborate with analysts, developers, business owners, and partners to understand their analytics
  • Develop technical tagging specification documents tied to business needs/goals.
  • Perform data quality audits on existing tagging infrastructure to identify gaps and improve data integrity
  • Setting up tracking requirements for new developed features, follow up and test them according the release cycles.
  • Train the team on web analytics tools and analysis techniques with a goal of transferring knowledge and a data driven mindset.

Competencies & Experiences:

  • Strong knowledge of web analytics platforms (Adobe Analytics preferred)
  • Strong knowledge and proven experience of A/B testing and A/B testing tools (VWO preferred)
  • Experience within E-commerce
  • Ability to analyze web and app performance, site behaviors, usability and effectiveness of functionality
  • Ability to problem solve and think critically and to publish KPIs, reports, and dashboards in ways that are clear and actionable
  • Experience in visualizing multiple disparate data sets into one cohesive digital story
  • Translate business insight gained through the use of web analytics platforms into actionable E-commerce & Digital development strategy
  • A minimum of 3-5 years’ experience from similar roles
  • Able to present insights for an audience
  • Great collaboration skills and experience of agile processes
  • University degree from technical or business
  • A team player

When can I start?

Full time. Place: Scandic Headquarter at Norrtull, Sveavägen 167. Access: Immediately within possible notice period. Applications will be processed continuously.

The team is part of the Customer Journey vertical, and you will report directly to the Director of E-commerce & Digital Innovation.

If this sounds like you, we’d love to hear from you!

Great Place to Work

  • Professional and personal development

  • Discounts when eating, drinking & staying with us

  • Family & Friends discounts

  • Partner discounts

  • Great health insurance for you and your family

  • Healthy staff food

  • Utbildning och utveckling via interna plattformar

  • Hälsosam personalmat & friskvårdsbidrag

  • Pension & försäkringar enligt kollektivavtal

  • Rabatt hos våra partnerföretag

  • Family & Friends rabatt för din familj och vänner

  • Rabatt när du äter, dricker och övernattar hos oss

About the company

In our 280 hotels, in the 130 destinations that we operate in, we create great hotel experiences for the many people to enjoy, including ourselves.


You are empowered to go in your desired direction, whichever that might be.

You can be yourself at Scandic, that’s how we are able to give that genuine personal service to our guests. We don’t always know what challenges we will face during the day, but we will solve them together.

We will challenge you to take initiatives to accelerate the positive change for earth and build this and future generations as a whole.

You are trusted to step out of your comfort zone and make a difference. We have the muscles to make use of great initiatives.

Visste du att... TOM

TOM...uppmuntrar alla att göra skillnad för miljön och att det var en av våra kollegor inom housekeeping som kom på idén om ”häng-upp-handduken”.

TOM...i Sverige blivit rankad som besöksnäringens mest attraktiva arbetsgivare två år i rad, i Visitas årliga undersökning.

TOM…har en tillgänglighetsstandard bestående av 135 punkter, i syfte att ge samma service, produkter och tjänster tillgängliga för alla.

TOM... serverar mer än 25 miljoner koppar kaffe varje år och att allt kaffe som serveras är ekologiskt och Fairtrade eller UTZ-certifierat.

TOM...ständigt utvecklar hållbarhetsarbetet, där vi senast valt bort sugrör, drinkpinnar, tandborstar och take away-lock gjorda i plast.

TOM...har KRAV-märkt frukost på alla svenska hotell sedan 2001. Scandic har också varit engagerad som rådgivare vid utvecklingen av kriterier för KRAV.

TOM...tack vare vårt stora miljöengagemang, blivit rankad som branschens mest hållbara arbetsgivare åtta år i rad, av Sustainable Brand Index.

TOM… i fler än 4 fall av 5 har Svanen-märkta hotell och vi jobbar för att samtliga hotell ska uppnå kravmärkningen.

TOM…har arrangerat världens största blind-lunch i totalt mörker, för att uppmärksamma synskadade under dagen för personer med funktionshinder.

TOM...under 2014 inledde ett samarbete med organisationen Real Stars, centrerat kring ”Fair Sex”, dvs. arbete mot människo- och sexhandel.

Did you know that...TOM

TOM... “Hang up your towel” is one of Scandic’s innovative ideas within sustainability and was initiated by one of our housekeepers.

TOM... More than 4 out of 5 of our hotels are eco-labelled and the proportion is growing all the time.

TOM... We have an accessibility standard, including 135 points, to be able to provide same products and services for everyone at our hotels.

TOM... We have arranged the world's largest blind lunch, in total darkness, in order to highlight the annual Day of Persons With Disabilities.

TOM... we serve more than 25 million cups of coffee each year and all of our coffee is ecologic, and FairTrade or UTZ-certified.

TOM... all breakfast buffets at our hotels in Sweden are certified by KRAV since 2001 and that we have been engaged as advisors when developing the criterias for KRAV.

TOM...thanks to our engagement in sustainability matters we have been named the most sustainable brand in the hotel industry, eight years in a row, by Sustainable Brand Index.

Tobias Martinsson - Director E-commerce & Digital Innovation | Hiring Manager

I'm interested
Scandic Hotels Group

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