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Marketing Manager, Greater China

  • Applications are considered on a rolling basis
  • Shanghai

Meet with the team

The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. Supporting a fast growing team of media experts, we are constantly on the lookout for the latest trends and updates, staying ahead of the game and pushing boundaries. Our day to day includes not only connecting with the sales teams, but also data analysis and creating deliverables, help build engagement with our clients through content and offline events.

About Marketing Manager

As the marketing lead for Greater China, you will lead a small team to run our customer-facing marketing efforts in Greater China. You will lead the marketing programs and partner with our China leadership team to drive consideration and create demand for our product/ solution among potential and current clients. You will be focused on influencing the customer journey, including: conducting audience research for Marketing, PR and business decision makers, crafting messaging and positioning for this audience, and driving customer-oriented programs. You will be a critical driver for initiatives that highlight the wins of our best customers to inspire others, including customer advocacy programs, case studies, customer references, and customer education. You will partner with centralized teams, including product marketing, digital marketing and design team to tailor initiatives in market. The ideal candidate has a passion for AI driven media intelligence, exceptional communication skills with an entrepreneurial spirit, the ability to quickly grasp technology concepts, solid knowledge and experiences in using marketing tools, public relations and digital marketing campaign development and execution.

What you will be doing?

  • Use customer marketing to create value: You will directly benefit sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and up-sell opportunities, and increasing loyalty and retention.
  • Act as a bridge between Meltwater and our customers: Serve as a liaison between customers and the rest of the organization to help create an incredible customer experience and reach our business goals.
  • Elevate the Meltwater brand name by generating social exposure, media coverage, develop content for social media channels and local blog..etc
  • Conduct audience research to define target personas
  • Craft messaging and positioning for customer-facing efforts
  • Drive narratives, competitive intelligence, and market research, in partnership with in-market sales leadership
  • Lead demand generation program and account-based marketing campaigns eg. email campaigns, participating in events and hosting webinars
  • Collaborate with internal and external partners to source (or produce) content and educational material that builds awareness of Meltwater capabilities and accelerates the sales process in China
  • Report results, track performance, and identify optimisation opportunities
  • Expand our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
  • Define a region-specific marketing and communications plan based on the overall company marketing strategy.
  • Optimize each marketing touchpoint using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates.
  • Plan and host events (both online and in-person) to deepen relationships with customers and attract local prospects.
  • Support overall marketing team goals and programs, ensuring their success in your region.

Work with great people

Isaac Zhang
Managing Director, Client Success, Shanghai
"Joined CA Shanghai in 2014, promoted to be MD in 2016 - one of the quickest ever MD promotions in APAC. He likes collaborative, fun and energetic team that everyone gives 120% effort day in day out."
Joey Lee
Managing Director, Client Acquisition, Hong Kong
"Joined as Summer Intern in 2014 and promoted as MD in 2017. The accelerated career path here allows him to grow fast and dream big. "
Chloe Wei
Managing Director, Client Success, Beijing
"The first ever Mainland CS hire, joined in 2012 and promoted as CS Beijing MD in 2017. She launched the new CS efforts in Beijing and keep raising our bar higher to succeed in China market!"
Zoe Wang
Managing Director, Client Acquisition, Beijing
"Joined us in 2016 after graduated from University of Edinburgh. She promoted to MD in just 2 years and is currently leading a fast growing team that is looking for entrepreneur partners."

Skills & Requirements

We would love to see…

  • Bachelor’s degree, with emphasis on communications, marketing, and/or business is a plus
  • Proven track-record of success in partnering with Sales for common goals
  • Results-driven, Self-motivated, organized, proactive, collaborative
  • 3-6 years of experience in strategic marketing and public relations, with a focus on demand generation, database marketing, content marketing or marketing programs
  • ability to think strategically and develop comprehensive, data-driven marketing plans
  • ability to synthesize complex ideas into actionable recommendations for senior executives
  • Able to analyze the marketing funnel through data, identify and size different growth opportunities and the various ways to meet them
  • Fluent in both oral and written Mandarin and English
  • Strong abilities in digital marketing tactics with experience organizing events, workshops, conferences
  • Strong relationship management skills and thrive in customer-facing opportunities
  • Great attention to detail and project management skills. This role requires balancing several initiatives together
  • Innovative, curious, constantly seeking new ideas, news ways of doing things, up to date on the latest marketing trends

Great Place to Work

  • Competitive, comprehensive remuneration package

  • Gym Allowance with other cultural team activities

  • Global Business travel life insurance

  • Well stocked kitchens

  • Global meeting at cool destination

  • Overseas management training and conference

  • 20 paid holidays

  • Comprehensive Medical insurance for you

  • Fun and international working environment

  • Personal Laptop

  • Work visa is available

About the company

Meltwater is a global leader in media intelligence software that helps companies make better, more informed decisions based on insights from the outside. Our software combines the power of AI with the most comprehensive source database in existence to empower our clients to make better and timely decisions.

With 55 offices, over 2000 employees across America, Asia Pacific, Europe, Middle East & Africa. We are dedicated to personal, global service built on local expertise. We also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs.

We have won several awards as a Top Employer worldwide and most recently been accredited as “Asia's Best Multinational Workplaces 2018”, “Best Companies to Work For in Hong Kong 2018”, “Best Companies to Work For in Greater China 2017” by Great Place to Work™. We're looking for exceptional candidates to contribute to our exponential growth in Greater China.

Our Culture

Our culture is based on a fundamental belief in people and the potential they possess.

  • Inspiring, Fun & Dynamic - We create a fun, ambitious, collaborative and international working environment where everyone is motivated by each other to discover new strengths and shine even brighter.

  • Entrepreneurial - We keep our entrepreneurial spirit alive —delighting in hard work and relishing the feeling of accomplishment that comes with it.

  • Celebrate Success & Keep Learning - We celebrate our victories without losing our drive to improve—whether in reaching personal goals or corporate milestones.


April Tang | Hiring Manager

I'm interested
Meltwater Greater China

Shanghai
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