Lead Specialist, Modularization and mass customization

Job Description

Configure the standard, engineer the exception and build Etteplan's Advisory business along the way.

Etteplan Engineering Services is building its Advisory Services. Advisory Services brings deep expertise into the customer’s first strategic conversations: we frame the business challenge, build a realistic roadmap and turn it into implementation together with our engineering teams. We are now looking for an experienced expert to deliver and develop our flagship service, From Project to Product.

From Project to Product helps product-oriented technology companies break free from the project model, where every order is engineered almost from scratch. Modularity is the foundation, but the business value comes from mass customization: the standard is configured, and only the exception is engineered. You have a clear view of how to make this change happen in the product, in engineering and across the whole delivery chain.

We are looking for someone who understands product development and the entire order-to-delivery chain. At the core is deep expertise in product architecture, modularity and mass customization. The role combines top-level expertise with pre-sales. You support Etteplan's solution sales at the customer interface, facilitate workshops and drive transformations through. You get to influence both Etteplan's offering and the competitiveness of our technology customers.

What you will do

Guiding the customer's transformation

• Together with the customer, you create the product architecture, including modules, interfaces, MaxBOM / 150% BOM and configuration rules, and significantly strengthen the customer’s delivery capability.
• You lead the customer through the From Project to Product transformation, from current-state assessment to product vision and roadmap, all the way to PLM and the supply chain.
• You take a stand on how roles and ways of working in sales, engineering, sourcing, production and service change after the transformation, and how that change is led.

Workshops and change leadership

• You plan and facilitate workshops from the management team to the engineering floor: a shared goal, shared terminology and shared decisions.
• You speak your mind even when your view differs from the customer's current thinking, and you back it up with facts.
• You get people excited and make sure the new way of working sticks.

Benefit calculation and end-to-end optimization

• You break down sub-optimization and show how to optimize the whole chain from sales to service, not just one phase or component.

Pre-sales and solution sales support

• You work alongside solution sales in the customer's first strategic conversations and help sell the Advisory entry offer.
• You frame the customer’s business challenge and help shape the roadmap into a delivery deal for Etteplan’s engineering teams, defining its value and scope.

Developing Advisory Services and the offering

• You develop and productize the From Project to Product service and other advisory services: methods, workshop formats, materials and benefit models.
• You bring the needs you hear from customers into the development of Etteplan's offering and Productized Service Solutions.
• You help build the Engineering Services Advisory business from the ground up.

We believe you will succeed in this role if you have:

• Deep understanding of modularity and mass customization: product architecture, functional modules and interfaces, configurability and variant management.
• Experience in engineering multidisciplinary products (mechanical, electrical, automation, software) and strong expertise in PLM, PDM and CAD systems and product structures (150% BOM, EBOM, MBOM).
• A full view of product development and the order-to-delivery chain from sales to service, and the ability to calculate benefits and optimize the whole rather than its parts.
• The ability to lead change and bring people along.
• Experience in facilitating workshops and fluent, credible communication in Finnish and English.
• A commercial and entrepreneurial mindset: you spot new opportunities, act proactively and want to see a good conversation turn into business.

We consider it an advantage if you have:

• Systems Engineering and requirements management expertise, for example facilitating requirements workshops and using Polarion or a similar tool.
• A view on how data and AI are changing product development and PLM.
• Experience in leading transformation programs and productizing services.

You see the big picture and have a point of view. You speak your mind, get people on board and get things done.

What we offer

• A chance to build Advisory Services within Etteplan Engineering Services and shape both Etteplan’s offering and the competitiveness of our technology customers.
• Demanding and meaningful customer relationships with product companies in the technology industry.
• Advisory colleagues and an international network.
• Etteplan’s experts, who put the roadmaps into practice.
• Hybrid work is possible, with the rhythm set case by case by customer needs.

Salary

We want to make sure your salary at Etteplan is fair and transparent. Your salary is based on your skills and contribution in line with Etteplan's practices. In this role, the typical monthly salary is 4400€ – 5900€ depending on your experience.

Interested?

Submit your application by 13 December 2026. In your application, tell us about yourself and about a time you helped turn a project-based product into a modular and configurable one.

For more information, contact Jyri Lyytikäinen, Director, ES Advisory Services, +358 50 3296413, by 2 December 2026. Please note that I am not available from 3 to 13 December.

Location: Espoo, Jyväskylä, Kuopio, Tampere, Turku or Vantaa, hybrid work. The role requires travel to customer sites.