Visual Merchandiser to Lyko Forum, Helsinki

Job Description

At Lyko, we don't do ordinary stores. Our Beauty Playground isn't meant to just look pretty, it's meant to be used. Here, customers squeeze, smell, try and test from opening to closing. We love it when a curling iron finally gives up after many test rounds, because it means our customers are really experiencing beauty. Exactly as it should be!

And behind every store that makes you stop and say "wow" is someone who knows the difference between a good store and a great one. That's where you come in.

About the role

We're now looking for a Visual Merchandiser to our team at Lyko Forum in Helsinki. You'll be employed in the store and your main focus is the visual side of the Beauty Playground: making sure it's inspiring, selling and always looking its best. But this isn't just about making things look good. You'll play a key part in driving the store's results, by making sure we have the right products in the right place and that our campaigns actually deliver.

You'll work closely with the Store Manager and Assistant Store Manager, and you'll be part of the store's management team. Since you're part of the store team, you'll also jump in on the sales floor and meet our customers when needed. We think that's a strength, because the best VM work comes from knowing how customers actually move, shop and react in the store.

What you'll focus on:

→ Planning, building and following up campaigns, seasonal changes and product launches based on our visual guidelines and planograms

→ Following up that our campaigns and exposures deliver on our sales and results goals, and adjusting when they don't

→ Keeping the store spotless, inspiring and commercially sharp every single day

→ Making sure product placement and exposure drive both sales and customer experience

→ Training and coaching your colleagues in our visual guidelines and campaigns, so the store looks great even on your days off

→ Coordinating with external suppliers and our marketing department when brands buy space and exposure in the store

→ Working closely with the store team, and with our central VM, campaign and assortment teams in Stockholm

→ Helping customers on the sales floor when needed, with the same energy you put into a campaign build

Most of our signs and shelf edges are digital, which means you get to spend more time on the fun stuff: creating an inspiring store environment and a great place for our customers.

For this role, we think you:

→ Have hands-on experience from a dedicated Visual Merchandising role in retail, and are used to working with campaign plans, visual guidelines and/or planograms

→ Have an eye for detail, color and form, and always keep sales in mind

→ Understand how visual choices affect sales and results, and like following up on the numbers

→ Enjoy sharing your knowledge and getting your colleagues on board

→ Are structured and plan your work well, but stay flexible when the day changes direction

→ Are a real doer who's comfortable both working independently and as part of a team

→ Enjoy meeting customers and don't mind stepping onto the sales floor when the store needs you

→ Love beauty, or are at least very curious about it!

→ Speak Finnish and English fluently, Swedish is a plus

→ A VM education is a plus

Good to know

Start: ASAP / by agreement
Employment: Permanent, with an initial probationary period
Hours: 30 hours per week
Working hours: Varying hours within the store's opening hours
Salary: According to collective agreement
Reports to: Michelle de Jong, Store Manager Lyko Forum

Lyko is an energetic and warm workplace that has been named one of Sweden's best employers. Want to know more about life at Lyko? Check out our career site!

Using AI? Totally fine!

Feel free to use AI to polish your wording, we do it too sometimes! But it's you we want to get to know, not your chatbot. So keep the content your own, with your experiences and thoughts. If you move forward, we'll dive deeper into your answers later in the process. And just to be clear: a person always makes the call on who moves forward 😊

Apply quick and easy

At Lyko, we dropped the CV and cover letter a long time ago and use selection questions instead. Pretty cool, right?! If you move forward, you may also get to take a personality test and record a short video. In the final step, you'll do a practical work test where you get to show your VM skills hands-on. We think this gives you a better chance to show who you are in the areas that matter to us, and we know it makes recruitment more objective, fairer and nicer! ⭐

Apply today, or no later than November 29th 2026. We review applications continuously. Questions about the role? Email Store Manager Michelle de Jong at michelle.dejong@lyko.com.

Psst! Since we don't want personal data to end up in the wrong place, we don't accept applications by email. Just click "Apply now". Good luck!