Marketing Manager (m/f/d)

Stellenbeschreibung

Are you interested in joining one of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of people every day?

Epassi's purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe, operating in 9 markets with over 1,100 people. We are evolving from a federation of country businesses to One Epassi, a unified operating model built for growth.

Your mission at Epassi:

As we migrate customers onto the Epassi platform and launch new benefits, we need more people who turn eligible users and partners into active ones. You design and run the campaigns that make that happen.

You own campaigns for one target group: business customers (B2B), end users (B2C) or merchants (B2M). Your campaigns activate partners and end users and convince them to use our services or try new benefits. You are accountable for your target group’s results, from concept to KPI review. You define your exact focus area together with your Team Lead.

In your first 6 to 12 months, success means your campaigns move measurable numbers. We agree the KPIs together.

Examples:

• Growth in newly activated users and in activation rate among eligible users
• First-transaction activation rate and cross-sell conversion, for example from Fitness Network to Activity Rewards
• Products per employer and marketing cost per won customer

Your responsibilities will be:

Activation of existing users (your primary focus)

• Design and run activation programs that guide eligible users from registration to benefit selection and first transaction
• Plan activation across phases, before and after migration to the Epassi platform
• Choose the right mix of channels, such as HR communication, CRM, in-app nudges and LinkedIn account-based marketing, to reach the people who matter

Cross-sell and upsell

• Create campaigns that win existing customers for additional benefits and products
• Support Sales with enablement material, customer stories and webinars that help close deals
• Time your campaigns to customer migration and sales priorities

Creative and partner management

• Brief and align campaign materials such as spots, posters, product PDFs, landing pages and activation kits, in-house or with agencies and service providers
• Coordinate campaigns and creatives end to end, and fit the messaging to your target group
• Improve materials based on how your target group responds

KPI steering

• Measure what your campaigns deliver against the agreed KPIs
• Optimise campaigns and the customer journey based on what the data shows

What you’ll be doing (daily):

• You run several projects in parallel and deliver on time.
• You bring Digital (CRM, Performance), Field Marketing, Communications, Brand & Marketing Operations and Sales together to deliver one result.
• You use AI tools such as Claude in your daily work to move faster