PR Manager (North America)
- Application Deadline: Nov. 24, 2026
- USA
- Remote
At Hurtigruten, we believe travel should be about more than just the journey.
Since 1893, we've been connecting people, places and communities along the Norwegian coast, offering guests an authentic way to experience one of the world's most extraordinary destinations.
With more than 130 years of Norwegian heritage, unparalleled local knowledge and a deep connection to the communities we serve, we're proud to be a leader in responsible, experience-led travel. From our iconic Original Coastal Express to our premium Signature voyages, we bring guests closer to the landscapes, culture and people that make Norway so special.
We're looking for an experienced PR Manager, North America to help shape our brand story across the United States and Canada. Reporting into the Head of International Communications, this is an exciting opportunity for a media savvy communications professional who thrives on building relationships, uncovering compelling stories, and generating impactful earned media coverage.
If you're passionate about travel, storytelling, and creating meaningful brand visibility, we'd love to hear from you.
What You'll Do
As our North America PR Manager, you'll play a key role in enhancing Hurtigruten's visibility and reputation across the region.
You will:
- Lead day-to-day media relations activities across North America
- Build and maintain strong relationships with travel, lifestyle, business, and consumer media
- Act as the primary press contact for regional media inquiries, interviews, and press opportunities
- Identify newsworthy stories, trends, and media opportunities that support commercial objectives
- Develop and adapt press releases, media pitches, executive messaging, Q&As, and briefing materials
- Support the execution of regional and global communications campaigns
- Coordinate press trips, media events, interviews, and campaign activations
- Work closely with marketing, commercial teams, and international communications colleagues to ensure alignment
- Monitor the media landscape and provide strategic insights and recommendations
- Track coverage, evaluate results, and report on performance
- Support issues management and crisis communication activities when required
What You'll Bring
Required Experience
- 5+ years of experience in public relations, communications, media relations, or corporate communications - prior cruise or travel industry experience is highly preferable
- Strong track record securing earned media coverage and executing successful PR initiatives
- Established relationships with North American media, particularly within travel, tourism, cruise and lifestyle sectors
- Exceptional writing, editing, and storytelling skills
- Experience creating press materials, media pitches, briefing documents, and spokesperson messaging
- Experience organising and hosting media events, press trips, and interviews
- Strong project management and stakeholder engagement skills
- Excellent written and verbal English communication skills
Work with great people
Skills & Requirements
What We're Looking For
You are:
- Organised and comfortable managing multiple priorities, with a self-starter mentality
- Curious about travel, media, culture, and consumer trends
- Commercially aware and audience-focused
- Collaborative and energised by cross-functional teamwork
- Calm under pressure and able to make sound judgments
- Passionate about sustainable and responsible travel
What we offer:
- A dynamic and inclusive work environment where your ideas are valued
- Staff rates on our ships for you and your family
- A competitive benefits package, which includes paid medical, dental, vision insurance, and retirement benefits
- 2 weeks paid vacation, 9 days paid personal sick-leave
- Salary: USD $100,000 - $110,000 per year (exempt)
Ready to Apply?
If you're excited about building media relationships, crafting compelling stories, and helping shape the future of one of the world's leading expedition travel brands, we want to hear from you.
Apply today and join us on our journey of exploration.
Additional info
- Candidate must have the legal right to work in the United States and must reside within the Eastern or Central Time Zone of the United States.
Great Place to Work
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Our team operates across many different roles all over the world. Each person makes an important contribution to deliver guest-centric and memorable experiences.
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At the heart of Hurtigruten is a passion for exploration and travel. It’s shared by our team who seek out the remarkable in order to inspire guests and each other.
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Our team has an unrelenting quest for improvement — for our business, our guests, the places we visit and their communities, and the planet as a whole.
About the company
Hurtigruten is one of the world’s great journeys, sailing and caring for the Norwegian coast since 1893. We are proud to be a national icon for generations of Norwegians and to have a special place in the hearts of our guests from around the world.
Our Original voyages connect 34 coastal communities. It is the classic way to travel the Norwegian coast as a local and has rightly become known as ‘The World’s Most Beautiful Voyage’.
To mark our 130-year anniversary, we launched an exclusive range of Signature cruises. These premium sailings showcase our favourite places of Norway’s coast with several hours spent in each port.
Quick overviewWe've been caring for our coast for 130 years and want to do whatever we can to help protect it for another 130 years and more. We’re creating sustainable travel experiences, striving to keep our footprint small and impact lasting.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.
EmissionsCurbing greenhouse gas (GHG) emissions is crucial if we are to keep global warming in check. We know that the travel industry has work to do reducing its impact on the climate, so we’ve set out ways we can make a real difference by focusing on concrete, measurable solutions.
PeopleOur employees are at the heart of who we are. They’re the people who drive our business forward, the faces that guests see on board our ships, and the advocates for our brand.
CommunitySince 1893 we have been a lifeline on the Norwegian coast. The route we founded binds the country together, transporting people and delivering goods. Travel and tourism a catalysts for value creation in the beautiful local communities we are so lucky to visit and cooperate with.
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