General Trade Manager
- Applications are considered on a rolling basis
- Taipei, Taiwan
- On-site
The Purpose
This is an exciting opportunity to play a key role in expanding T&G Global's presence across Taiwan's General Trade channel. You will drive sales growth, strengthen distributor and wholesaler partnerships, and identify new market opportunities that support sustainable business growth.
Why this role is exciting:
- Drive business growth within one of Asia's key fresh produce markets.
- Build strategic partnerships with leading distributors and wholesalers.
- Influence commercial decisions through market insights and customer engagement.
- Gain exposure to regional and international stakeholders.
- Work with globally recognized fresh produce brands.
- Make a visible impact on revenue, profitability, and market expansion.
What You'll Do
As a General Trade Manager, you'll be responsible for growing T&G's sales, profitability, and market presence across Taiwan's General Trade channel by developing strong distributor and wholesaler partnerships and ensuring excellent market execution.
Build Strong Distributor & Wholesaler Partnerships
- Develop and execute annual account plans covering sales, margin, product mix, market penetration, and promotional activities with the sales lead, market manager and each key distributor or wholesaler.
- Build trusted relationships with distributor owners, buyers, and sales teams through regular business reviews and market visits.
- Evaluate partner performance and identify opportunities to improve coverage and market reach in Taiwan.
- Negotiate commercial agreements and promotional programs that deliver mutual growth.
Drive Sales Growth & Market Development
- Deliver revenue, volume, and profitability targets across assigned accounts.
- Develop effective route-to-market (RTM) strategies to maximize opportunities across wholesale markets, independent fruit retailers, and General Trade channels.
- Expand distribution, increase customer penetration, and support new product introductions.
- Monitor competitive activity, pricing trends, and market developments to identify growth opportunities.
Turn Market Insights into Business Results
- Gather and analyze market intelligence to support account planning and commercial decisions.
- Recommend initiatives that improve product visibility, distribution, and customer engagement.
- Collaborate with internal stakeholders to drive business growth and improve customer satisfaction.
Execute Winning Channel Strategies
- Partner closely with distributor sales teams to improve outlet coverage and product availability.
- Coordinate promotions, merchandising activities, and sampling programs with marketing and channel partners.
- Conduct market visits to evaluate product quality, pricing, visibility, and execution standards.
- Support the resolution of customer service and quality issues to maintain strong customer relationships.
Forecast, Plan & Drive Commercial Excellence
- Prepare sales forecasts and demand plans aligned with seasonal supply and customer requirements.
- Manage inventory performance to minimize waste and maximize product freshness.
- Work closely with sales head, Internal Sales and Supply and Operations teams to align orders, allocations and delivery schedules with agreed specifications.
- Monitor trade investment and account profitability to deliver sustainable commercial outcomes.
- Agree customer and product budgets with the Sales Lead and Market Manager; monitor turnover, margin, product performance and costs against plan.
Why You'll Love This Role
- High visibility role with direct commercial impact.
- Opportunity to shape Taiwan's General Trade strategy.
- Regional exposure and collaboration with international teams.
- A combination of strategic planning, customer management, and hands-on market execution.
- Strong career development opportunities within a global fresh produce business.
Skills & Requirements
Who We're Looking For
We're seeking an experienced and commercially driven sales professional who thrives on building relationships, identifying growth opportunities, and delivering results through channel partners.
You'll be successful in this role if you:
- Hold a bachelor's degree in Business, Commerce, Marketing, or a related discipline.
- Have 5+ years of sales or key account management experience, preferably managing distributors, wholesalers, or General Trade customers within Taiwan.
- Have a proven track record of delivering sales growth and profitability through channel partnerships.
- Possess strong negotiation, relationship management, and commercial analysis skills.
- Have experience managing pricing, trade spending, margins, and customer performance.
- Understand forecasting, inventory management, and supply planning processes.
- Enjoy working closely with customers and distributor sales teams in the field.
- Are comfortable using market insights and data to drive commercial decisions.
- Can communicate effectively with local customers and international stakeholders.
- Are willing to travel regularly throughout Taiwan for customer and market visits.
What Will Set You Apart
- Experience within fresh produce, FMCG, food distribution, or related industries.
- Strong understanding of Taiwan's General Trade and wholesale channels.
- Existing network of distributor, wholesaler, or independent retailer relationships.
- Knowledge of fresh produce supply chains, seasonality, quality standards, and wholesale market dynamics.
- A proactive, entrepreneurial mindset with strong commercial acumen.
Why Join T&G Global?
At T&G Global, you'll be part of an international business that connects people, markets, and fresh produce across the world. We are passionate about growing great careers and creating an environment where our people can thrive.
What you can look forward to:
Global Exposure
Collaborate with regional and international teams while gaining valuable experience in a leading global organization.
Competitive Rewards
Enjoy an attractive salary package with comprehensive local benefits.
Work-Life Balance
We believe great performance starts with a healthy balance between work and personal life.
Flexible Work Arrangements
Benefit from flexible ways of working that support your lifestyle and productivity.
Growth & Development
Access continuous learning opportunities and career development to help you reach your full potential.
Comprehensive Benefits
Including car allowance, medical coverage, and other local employment benefits where applicable.
Make an Impact
Join a purpose-driven business where your ideas, contributions, and achievements truly make a difference.
Grow your career with T&G Global and be part of a team that's shaping the future of fresh produce.
About the company
Our story began over 125 years ago as Turners and Growers, and today as T&G Global, we help grow healthier futures for people around the world.
Operating in 13 countries, our team of 1,800 people grow, market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries. As kaitiaki, we do this guided by kaitiakitanga. For us, this means we treat the land, people, produce, resources, and community with the greatest of respect and care, as guardians of their future.
Elise Kwan | Contact Person
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