Growth Marketing Specialist
Do you want to turn email, social, and partnerships into a growth engine that reaches users across Finland?
Are you interested in joining one of Europe’s fastest growing companies? Do you want to impact the wellbeing of millions of users?
If yes, join us to make an impact in a fast-paced and dynamic environment where you’ll drive engagement through targeted email campaigns, build events and partnerships, and steer the work of our advertising and media agencies.
Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.
Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.
Your mission at Epassi
We are on a mission to be Europe’s leading digital employee-benefits platform. This is a replacement role in our growing Finland Marketing team of eight people, and you will report to the Finland Marketing Director. The role is full-time, based at our office in Ruoholahti, Helsinki, with a hybrid model where most of the week is spent in the office.
Your responsibilities will be:
- Plan and run targeted email campaigns for our different user segments across Epassi’s own channels
- Run organic social together with our partner
- Drive events that bring Epassi closer to our users and partners
- Build and grow partnerships that support our marketing goals
- Work with our advertising and media agencies to deliver campaigns
- Find creative ways to use our merchant partners and 45,000 locations across Finland to activate our users
What you'll be doing (daily):
- Build and segment email audiences and schedule campaigns for different user groups
- Review email and social results and adjust the next send or post
- Plan and align content with our organic social partner
- Coordinate event plans, timelines, and logistics with internal teams and external parties
- Meet with partners to shape joint activities
- Brief and give feedback to our advertising and media agencies
- Work with the Finland Marketing team to keep campaigns aligned across channels
What you should bring:
- 3+ years of relevant experience in marketing, with a B2C focus and background preferred
- A degree in Business (Master’s, Bachelor’s, or Tradenomi) is preferred
- Hands-on experience with marketing automation
- Experience in planning and running targeted email campaigns
- Strong business understanding and heavy writing experience is a plus
- Experience in partner marketing-style creative work is a plus
Your language profile:
Finnish and English are a requirement. Swedish is a plus.
Your track record:
- You have planned and run email or lifecycle campaigns and organic social for different audience segments
- You have worked with agencies or external partners to deliver marketing results
- You have driven events or partnerships from idea to execution
Your competency profile:
- Customer focus: You understand what different user segments need and shape your messages around them.
- Collaboration: You work well with agencies, partners, and colleagues to reach shared goals.
- Ownership: You take responsibility for your campaigns from planning to results.
- Creativity: You come up with fresh ideas to activate users, including through our merchant partners.
- Organisation: You manage several channels and projects at once and keep them on track.
- Data-driven thinking: You read the results and use them to improve the next campaign.
We're looking forward to your application!
Work with great people
Great Place to Work
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Company events
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Hybrid and flexible working style
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Modern working tools
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International environment
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Benefit package for wellbeing support
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Private health support
About the company
Epassi is Europe's leading digital employee benefits platform. We make employee benefits easy enough that people actually reach for them. An app that's always in your pocket. A network of 100,000+ service providers — gyms, restaurants, culture, transport, wellbeing and more — wide enough to fit every lifestyle, not just the average one. And we actively work to turn passive benefit holders into engaged employees.
36 million employees, 50,000 employers, 100,000+ service providers. Local in nine markets, built on one platform.
The Financial Times has named us one of Europe's fastest-growing companies four years running. Backed by TA Associates and Warburg Pincus.
Epassi — Wellbeing that works.
2007Epassi is founded
2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe
2013Launched the commuting benefit.
2014Won the Deloitte Technology Fast 50 programme in Finland.
2015Epassi acquires Min friskvard and expands to Sweden
2016Alipay cooperation accepting payments from Chinese customers
2017Launching the Wellbeing benefit & acquiring Tyky Finland
2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps
2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.
2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership
2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits
2023Epassi expands outside the Nordics – acquires Incorpore - UK's largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.
2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.
2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland.
2025Epassi continues to grow in Germany by acquiring i-gb (Initiative - Gesunder Betrieb GmbH), a leading provider of motivational employee benefit solutions in Germany.
2025Epassi acquires VIP District to expand into Southern Europe, strengthening its presence in Spain, France and Portugal.
2025Epassi Group has expanded its UK presence with its an acquisition of Zest.
2025Epassi Group continues its rapid European expansion by acquiring Belonio, a leading German all-in-one employee benefit platform provider.
2025Epassi Group acquired fast-growing multi-benefit scale-up Alleo, based in Amsterdam.
2026Nickyl Raithatha joins Epassi as Group CEO.
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