Regional Sales Manager (West China)
- Applications are considered on a rolling basis
- Chengdu
- Remote
The Purpose
This is an exciting opportunity to drive sales growth across one of T&G's most important markets.
In this role, you'll lead the execution of Traditional Trade sales strategies across assigned territories, working closely with distributors, wholesalers, and market partners to grow sales volume, profitability, and market penetration. You'll play a critical role in expanding T&G's fresh produce portfolio while ensuring excellent execution, commercial discipline, and customer satisfaction.
Why You'll Love This Role
- Drive growth for globally recognized premium fruit brands
- Own and influence sales performance across key territories within China
- Partner with distributors, wholesalers, and cross-functional teams
- Combine commercial strategy, customer management, and market execution
- Opportunity to contribute directly to business growth and market expansion
- Work in a dynamic, fast-moving international FMCG environment
What You'll Do
As a member of the Asia Sales team, you'll be responsible for delivering profitable growth through effective territory management, distributor development, and market execution.
Drive Territory Sales Performance
- Deliver agreed sales volume, revenue, and gross margin targets across assigned customers and territories.
- Develop and execute territory sales plans aligned with Traditional Trade channel priorities.
- Monitor sales performance, identify growth opportunities, and implement corrective actions where required.
- Manage pricing, product mix, and promotional investments to maximize profitability.
Build High-Performing Distributor Partnerships
- Identify, evaluate, and onboard distributors, sub-distributors, and wholesale partners.
- Conduct regular business reviews to drive sales growth, distribution expansion, and operational excellence.
- Negotiate commercial agreements and strengthen long-term customer relationships.
- Support distributors in expanding downstream general trade and wholesale coverage.
Deliver Exceptional Market Execution
- Drive demand generation and repeat sales through active customer engagement.
- Monitor inventory levels, stock movement, and product rotation to ensure freshness and availability.
- Coordinate closely with supply chain and quality teams to resolve service issues and minimize wastage.
- Execute trade promotions and market activations, measuring effectiveness and return on investment.
Turn Data into Commercial Decisions
- Maintain accurate customer forecasts and demand plans.
- Analyze sales trends, pricing, competitive activity, and customer performance.
- Monitor credit exposure, payment collections, and commercial compliance.
- Provide clear insights and recommendations to support business decisions.
Partner Across the Business
- Collaborate with sales, marketing, supply chain, finance, trading, and export teams.
- Share market intelligence and customer insights to improve execution and business planning.
- Champion T&G's values and safety culture in all customer and stakeholder interactions.
Skills & Requirements
Who We're Looking For?
We're looking for a commercially minded and customer-focused sales professional who thrives in a fast-paced environment and has a passion for building strong customer relationships while delivering profitable growth.
You'll Be Successful in This Role If You:
- Hold a bachelor's degree in Business, Commerce, Marketing, or a related field.
- Have 5+ years of sales experience, preferably within FMCG, fresh produce, food distribution, wholesale, or Traditional Trade environments.
- Have proven experience managing distributors, wholesalers, and channel partners within China.
- Demonstrate strong commercial acumen across pricing, profitability, forecasting, and customer management.
- Have experience negotiating commercial agreements and delivering sales growth through indirect channels.
- Are highly analytical and comfortable using data to drive decision-making.
- Build strong relationships and influence diverse stakeholders.
- Can work independently and manage multiple priorities across a large geographical territory.
- Based in Chengdu, covering the province of Shaanxi, Sichuan, Chongqing, Ningxia, Gansu, Qinghai, Xinjiang, and Xizang.
- Are fluent in Mandarin and English.
What Will Set You Apart
- Fresh produce, FMCG, food service, or wholesale market experience
- Knowledge of China's Traditional Trade and distribution landscape
- Experience managing distributor performance and expansion projects
- Strong commercial negotiation and territory planning capabilities
- A proactive, entrepreneurial, and results-driven mindset
If you're looking for an opportunity to grow your career, work with internationally recognized brands, and make an impact in a fast-moving industry, we'd love to hear from you!
Why Join T&G Global?
At T&G Global, you'll be part of an international business that connects people, markets, and fresh produce across the world. We are passionate about growing great careers and creating an environment where our people can thrive.
What you can look forward to:
Global Exposure
Collaborate with regional and international teams while gaining valuable experience in a leading global organization.
Competitive Rewards
Enjoy an attractive salary package with comprehensive local benefits.
Work-Life Balance
We believe great performance starts with a healthy balance between work and personal life.
Flexible Work Arrangements
Benefit from flexible ways of working that support your lifestyle and productivity.
Growth & Development
Access continuous learning opportunities and career development to help you reach your full potential.
Comprehensive Benefits
Including car allowance, medical coverage, and other local employment benefits where applicable.
Make an Impact
Join a purpose-driven business where your ideas, contributions, and achievements truly make a difference.
Grow your career with T&G Global and be part of a team that's shaping the future of fresh produce.
About the company
Our story began over 125 years ago as Turners and Growers, and today as T&G Global, we help grow healthier futures for people around the world.
Operating in 13 countries, our team of 1,800 people grow, market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries. As kaitiaki, we do this guided by kaitiakitanga. For us, this means we treat the land, people, produce, resources, and community with the greatest of respect and care, as guardians of their future.
Elise Kwan | Contact Person
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