Business and Portfolio Lead, Baked Snacks and New Categories
- Application Deadline: Nov. 8, 2026
- Vantaa
- On-site
As part of strengthening our growth strategy, we are looking for a Business and Portfolio Lead for our Baked Snacks and New Categories to join Fazer Confectionery, Chocolate & Snacking Business Unit. In this role, you will lead the Baked Snacks & New Categories’ Business and Portfolio team and manage assigned snacking segment across relevant markets: shaping category strategy, owning commercial choices within the category plan, and driving sustainable growth & margin.
Your scope covers Biscuits, Crisps and New Categories, with a particular strong focus on identifying new growth spaces, developing and scaling winning concepts and building Fazer’s presence in existing and emerging snacking categories and markets. Experience in entering new categories or developing new business is especially valuable in this role.
Your key responsibilities:
Category strategy and commercial leadership
You will build and steer the strategy, commercial positioning and long-term plan for the Baked Snacks (Biscuits & Crisps) and New Categories, translating consumer, market, competitor and category insights into clear growth choices across markets.
- Build the annual and long-term category plans for all relevant markets, including market-specific growth priorities
- Define where the to play next and recommend priorities for scaling the portfolio & concepts across markets
- Drive Portfolio Performance and Net Revenue Management initiatives, including price-pack architecture, mix & promotion choices within the portfolio
- Own category-level revenue and margin delivery and act when performance requires
Portfolio & innovation
You will steer the portfolio to an SKU level, developing winning concepts and ensuring that category priorities translate into compelling commercial and consumer-facing executions.
- Drive portfolio analysis and proposals to grow the core, innovate new and manage the tail
- Build category innovation priorities and drive product concept development in collaboration with R&D, production & operations
- Own the commercial brief for key portfolio concepts, including the value proposition, growth priorities and commercial objectives, as well as the commercial story to the trade
In this role you will lead one Business & Portfolio Manager and have dedicated responsibility for managing assigned segments within the Snacking categories. You will report to the Business & Portfolio Director, Chocolate & Snacking and be part of Fazer Confectionery’s Chocolate & Snacking Business Unit as well as the Fazer Marketing organization in matrix. You will collaborate with Fazer Confectionery Brand Experience team, Commercial Units, R&D, production, supply chain and other key partners.
The position is permanent and located in Vantaa, where we mainly work onsite in our office.
Great Place to Work
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Sustainability guides our strategy and is reflected in our everyday work.
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Make an impact on products and services that are part of millions of people’s everyday lives.
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We believe in the power of collaboration and succeeding together.
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We offer opportunities to learn, build networks, and advance your career.
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We foster a culture of diversity, equity, and inclusion, where different perspectives are valued as a strength.
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We offer competitive benefits that support your well-being, along with perks that make everyday life a little more enjoyable.
Skills & Requirements
You combine strategic category leadership with strong commercial and financial judgement and are curious about where the next growth opportunities will come from. You turn insights and ideas into compelling concepts, clear portfolio choices and profitable business opportunities. You influence stakeholders across functions and markets and move confidently between long-term strategic direction and hands-on execution. With a strong business-owner mindset, you make choices that strengthen growth, margin and brand equity. Experience in entering new categories and developing new business is considered an advantage.
We expect you to have:
- Strong, preferably 5-10 years relevant experience in strategic brand and business leadership, preferably in FMCG or another consumer-driven business
- Commercial and financial acumen, including category P&L logic and
Net Revenue Management - Demonstrated portfolio and innovation management, from assortment and SKU analysis to concept prioritization and market scaling
- Experience from new product and category concept development
- Ability to translate consumer, market, competitor and brand-health insights into decisions; readiness to use analytical and AI-assisted tools
- Strong influencing, communication and collaboration skills across markets and functions, including conceptual selling to the trade
- A relevant university degree and fluent English; Finnish or other market languages are an advantage
- Previous line-manager experience is an advantage in the role
- Ability to travel frequently
Work with great people
About the company
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the food experiences of the future. With our dedicated team of almost 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe and beyond, with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2025, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
Northern LibertyBe and become who you want to be. Be true to your word. Empower others to do the same. We build on values that stand for equality, acceptance and inclusiveness. We care for each other – as individuals as well as a society.
True RelationshipsBe good for your world. Make choices that do good for us all. We build true and honest relationships. We are genuine and transparent and always put the consumer first. We want to do good for the world around us.
Fearless CreativityLive without prejudice. Be fearless. Be creative. Never compromise on quality. We have the courage to innovate and combine taste sensations that touch up on magic. We value artisanal crafts and pure ingredients. Our founder Karl Fazer was a fearless pioneer who brought people new ideas and inspiration from all over the world.
Hanna Akkala | Contact Person
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