Digital Trade Director
- Applications are considered on a rolling basis
- Stockholm
- Hybrid
The Digital Trade Director is responsible for leading the end-to-end digital trading strategy for the e-commerce business across the EU, NA, and APAC regions. This role owns the commercial trading agenda - driving revenue, margin, and conversion through strategic trading plans, promotional campaigns, pricing decisions, and product range management. The Digital Trade Director works cross-functionally to ensure the e-commerce channel consistently delivers on its commercial targets and is positioned to maximise trading performance.
Responsibilities:
Trading Strategy & Planning: Define and own the annual and seasonal digital trading strategy, setting clear commercial targets and trading plans aligned with overall e-commerce and business objectives across all regions.
Revenue & Margin Ownership: Take full accountability for the e-commerce P&L trading performance, including revenue, margin return rate, and conversion rate. Identify opportunities to grow topline and protect margin through disciplined commercial decision-making.
Promotional Planning & Execution: Lead the development and execution of the promotional calendar, including sales events, markdowns, and campaign-driven trading activity, ensuring strong commercial outcomes and brand alignment.
Pricing & Markdown Management: Facilitate digital pricing strategy and markdown cadence across categories and regions, balancing sell-through targets with margin protection and competitive positioning.
Range & Category Management: Partner with buying and merchandising teams to shape the online product range, ensuring the right product is available at the right time and price to maximise trade performance.
Trading Reporting & Analysis: Drive a data-led trading culture by owning weekly, monthly, and seasonal trading reviews. Translate performance insights into clear actions and recommendations for the business.
Forecasting & Target Setting: Lead the commercial forecasting process for digital trade, working with finance and planning teams to set realistic yet ambitious revenue and margin targets.
Cross-Functional Collaboration: Act as the primary commercial voice of the e-commerce channel, working closely with marketing, content, buying, and finance teams to ensure trading plans are well-supported and fully activated.
Competitive Intelligence: Monitor competitor trading activity, market trends, and industry developments to ensure POC’s digital trading approach remains sharp and commercially differentiated.
Team Leadership: Lead and develop the trading team, building a high-performance culture with clear goals, regular feedback, and strong commercial capability.
Executive Reporting: Provide senior leadership and the CDO with clear, insight-led trading updates, highlighting performance vs. plan and strategic recommendations.
Skills & Requirements
- 7+ years of experience in digital trading, e-commerce merchandising, or a senior commercial role, with a clear track record of driving revenue and margin.
- Experience leading digital trade for a global fashion, sports, or lifestyle brand across multiple regions.
- Bachelor’s degree in Business Administration, Commerce, Marketing, or a related field.
- Strong commercial acumen with deep expertise in digital trading, pricing, promotions, and range management.
- Proven ability to own and deliver against revenue and margin targets in a fast-paced e-commerce environment.
- Experience working with e-commerce platforms, trading dashboards, and web analytics tools.
- Data-driven mindset with the ability to translate trading performance data into clear commercial actions.
- Excellent cross-functional influencing and communication skills, with the ability to align diverse stakeholders around a clear trading agenda.
- Experience managing and developing a team in a commercial trading function.
- Knowledge of global e-commerce markets across EU, NA, and/or APAC.
About the company
Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation. POC was founded in Stockholm, 2004 where it continues to have its head office. It has subsidiary offices in Park City UT, Salzburg, Austria and Christchurch, New Zealand.
Emelie Adenlöf | Contact Person
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