We are looking for you who has a love for numbers and growth to lead our digital marketing, targeting markets outside Sweden. Using quantitative and qualitative methods you will find the most cost efficient ways to acquire new customers.
In this role you will be a centrepiece of a new initiative at DigiExam, together with two engineers to start with - you will have a lot of freedom and also a lot of responsibility. Therefore it is very important that you are experienced working with performance marketing and that you are confident that you are capable of executing your ideas yourself.
Build paid acquisition channels which might be Google Ads, Facebook, LinkedIn or others
Construct a funnel for the user journey from first impression to paid, with metrics and measurability for each step
Optimize targeting, retargeting and wording of advertising campaigns to drive down the CAC
Establish regular reporting for the marketing campaign performance
Take full responsibility of DigiExams marketing flywheel and measure and iterate organic performance across all channels
Several years experience working with performance marketing, preferably also in a small to medium sized company
Experience working independently with the major performance marketing tools and other marketing related tools such as WordPress
A good general understanding of numbers and the hard metrics used in performance marketing
6 weeks paid vacation
Breakfast at the office every morning
Occupational pension (Tjänstepension)
Flexible working hours
Private health insurance
Wellness grant (Friskvårdsbidrag), 5000kr/year
DigiExam is a Swedish EdTech-company with 20 employees and head quarters in Stockholm, Sweden.
The DigiExam platform was launched in 2014 with the vision to make digital exams and tests available for everyone. Our mission is to deliver effective, secure and userfriendly tools for teachers in the assessment and to give students the best possible conditions to perform at their best.
Today more than 2,500,000 exams has been handed in spread out on 3,100 schools and universities in many different countries. In Sweden we are the market leader with close to 50% of the high schools students taking their exams in DigiExam. During the spring the platform had 120,000 national exam hand ins.
2014Product released from beta, we reached 30+ schools using the system and 7 employees. Also got our first own office!
2015Started our expansion and reached 60+ paying customers!
2016 A team that is growing in a fast pace, expansion accelerates, a total of 600,000 handed in exams and 160 paying customers!
2017Milestone: 1,000,000 handed in exams in DigiExam! Establishing a fast growing business we reach over 250 paying customers using our software on a day to day basis.
2018During 2018 DigiExam has successfully expanded into the U.S, Canada, New Zealand, India and UK, both within K12 and Higher Education. +2,500,000 handed in exams +300 paying customers
2019-05We reach over 3,000,000 handed in exams! Our work and experience in Sweden has changed how assessments are done throughout the School system. Currently over 50,000 exams are handed in per week from 400 paying customers and 260,000 students.