Senior Marketing Manager, Consumer Experience
- Application Deadline: Oct. 11, 2026
- Vantaa
- On-site
Senior Marketing Manager, Consumer Experience
In this role, you will shape how Fazer Bakery brands connect with consumers across digital channels. You will drive the development of digital marketing and consumer experience, turning data, technology and insights into meaningful consumer engagement and measurable business impact.
What will you be responsible for?
- Leading the development of digital marketing and consumer experience across Fazer Bakery, ensuring our brands create engaging, relevant and impactful experiences across consumer touchpoints
- Driving digital acceleration and transformation initiatives, turning new capabilities, technologies and ways of working into measurable business results
- Using data, insights and marketing technology to improve performance, helping teams make smarter decisions and continuously optimise consumer engagement
- Building digital capabilities and best practices across Fazer Bakery markets, supporting specialists and fostering a culture of experimentation, learning and collaboration
- Provide leadership and direction for a small team of marketing experts, enabling them to deliver impact across brands and markets
Working closely with marketing teams across Finland and in collaboration with colleagues in Sweden and the Baltics, you will help strengthen digital capabilities, accelerate new ways of working and ensure that our brands stay relevant and engaging across consumer touchpoints.
This is a fixed-term role for approximately 10 months, starting in November 2026. You will report to the VP, Marketing & Portfolio, Fazer Bakery Finland, and be based in Vantaa, where we mainly work onsite.
Great Place to Work
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Help build a more sustainable future – sustainability guides our strategy and is reflected in our everyday work.
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Do meaningful work – make an impact on products and services that are part of millions of people’s everyday lives.
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Work alongside skilled and supportive colleagues – we believe in the power of collaboration and succeeding together.
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Grow and develop in an international environment – we offer opportunities to learn, build networks, and advance your career.
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Be part of a community where you can be yourself – we foster a culture of diversity, equity, and inclusion, where different perspectives are valued as a strength.
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Enjoy comprehensive benefits and Fazer’s delicious employee perks – we offer competitive benefits that support your well-being, along with perks that make everyday life a little more enjoyable.
Skills & Requirements
You are an experienced digital marketing professional who combines strategic thinking with a hands-on mindset. You enjoy turning ideas into action, bringing people together and driving continuous improvement in a fast-moving environment.
To succeed in this role, you bring:
- Strong experience in digital marketing and consumer engagement, with a track record of developing capabilities, driving change and delivering measurable business impact.
- A broad understanding of the digital marketing ecosystem, including areas such as content, social media, digital media, analytics, marketing automation and MarTech.
- Strong stakeholder management and collaboration skills, enabling you to build relationships, influence decisions and work effectively across teams and markets.
- A proactive and solution-oriented mindset, combined with curiosity, resilience and a passion for continuous learning and development.
Fluency in Finnish and English is required.
Work with great people
About the company
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the food experiences of the future. With our dedicated team of almost 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe and beyond, with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2025, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
Northern LibertyBe and become who you want to be. Be true to your word. Empower others to do the same. We build on values that stand for equality, acceptance and inclusiveness. We care for each other – as individuals as well as a society.
True RelationshipsBe good for your world. Make choices that do good for us all. We build true and honest relationships. We are genuine and transparent and always put the consumer first. We want to do good for the world around us.
Fearless CreativityLive without prejudice. Be fearless. Be creative. Never compromise on quality. We have the courage to innovate and combine taste sensations that touch up on magic. We value artisanal crafts and pure ingredients. Our founder Karl Fazer was a fearless pioneer who brought people new ideas and inspiration from all over the world.
Kati Ojala | Contact Person
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