CRO & Experimentation Lead
- Application Deadline: Oct. 18, 2026
- Stockholm
- Hybrid
We offer you an exciting position in a dynamic and fast-paced industry! Here, you’ll have the chance to work with helpful and knowledgeable colleagues from across the Nordics, making every day unique and inspiring.
We are now looking for an CRO & Experimentation Lead to join our Marketing & eCommerce team in Stockholm and help shape the future of data-driven decision-making at Apollo.
As we are still in the early stages of building our experimentation capability, this is a unique opportunity to take a leading role in shaping how experimentation is done across the organization. You will define ways of working, build engagement, introduce best practices, and help establish a culture of continuous learning and improvement.
Combining strategic ownership with hands-on execution, you will work closely with Product Owners, UX Designers, Analysts and Software Engineers to turn insights into experiments that drive measurable impact on customer experience and business performance.
What you'll be responsible for
As our CRO & Experimentation Lead, you will own the vision, roadmap and execution of Apollo's experimentation agenda. You will be the driving force behind embedding experimentation into how we develop products, optimize customer journeys and make business decisions. By bringing together data, customer insights and cross-functional collaboration, you will help create a culture where learning and continuous improvement become part of everyday decision-making.
What you'll be doing
- Define and drive the experimentation roadmap across our digital products and customer journeys.
- Turn customer insights, business opportunities and data into clear hypotheses for experiments.
- Design, execute, analyze and communicate experiments and their outcomes.
- Manage stakeholders and partner closely with Product Owners, UX Designers, Software Engineering teams, Analysts, eCommerce & Content teams, to identify opportunities and prioritize initiatives.
- Use quantitative and qualitative insights to uncover customer needs, friction points and optimization opportunities.
- Share learnings and recommendations that help teams make better, evidence-based decisions.
- Coach and support teams in adopting experimentation best practices and data-driven ways of working.
- Continuously improve our experimentation processes, frameworks and toolkit to maximize impact and scalability.
Great Place to Work
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Colleagues who love to travel and live a little!
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We offer generous travel benefits!
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An employer with a focus on CSR!
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Wellness benefits and discounts at fitness centers.
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We are centrally located, close to both green areas and charming local restaurants.
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We are covered by collective agreements and occupational pension.
Skills & Requirements
- Experience leading experimentation programs in e-commerce or digital product environments.
- Proven experience managing the full experimentation lifecycle, from hypothesis and build to insights and business decisions.
- Strong understanding of experimentation statistics and how to design and evaluate A/B tests.
- Experience working with experimentation both strategically and hands-on.
- Ability to combine quantitative and qualitative insights to identify experimentation opportunities.
- Strong stakeholder management, communication and presentation skills with the ability to build engagement around experimentation.
- Experience coaching teams and establishing experimentation best practices.
- Hands-on experience with experimentation platforms such as Optimizely, GrowthBook, Dynamic Yield, VWO, or similar.
- Proficiency in JavaScript, HTML and CSS, with the ability to build and support client-side experiments.
- Strong analytical skills and experience working with digital analytics and behavioral insights tools such as GA4, FullStory, Contentsquare or similar.
- Minimum 5 years of experience in e-commerce, including 3+ years in CRO and experimentation.
- University degree in Business, Digital Product Development, Analytics, Computer Science, Marketing, Psychology, or a related field, or equivalent professional experience.
- Additional training or certifications in experimentation, CRO, analytics, statistics or product management are considered a plus.
- Professional proficiency in English and Swedish, both written and spoken.
Personal Qualities
- Self-driven and comfortable taking ownership.
- Analytical, curious, structured and motivated by continuous learning.
- A strong relationship-builder who can influence through trust and collaboration.
- Pragmatic and hands-on, with the ability to move between strategy and execution.
- Confident working with stakeholders at all levels of the organization.
- Collaborative and passionate about building a strong experimentation culture.
As CRO & Experimentation Lead you will be a part of the Marketing & eCommerce team and report to Head of CRO & User Experience.
The position is a permanent full-time position, based at our headquarters in Norrtull, Stockholm.
Does this sound like an opportunity for you? Send in your application today - we truly look forward to hearing from you!
Please note that selection takes place on an ongoing basis, so don’t wait too long.
About the company
Apollo is one of the leading travel organizers in the Nordic region, with approximately 700 000 travelers each year. We have about 300 employees distributed across our Nordic offices, and during our summer and winter seasons, the workforce grows with an additional 100–250 seasonal employees. We offer customers the opportunity to explore the world, whether they dream of a relaxing sun-and-beach holiday, an energizing training week in warmer climates, or an exciting city adventure over a weekend. We arrange package tours, training trips, cruises, and city breaks to cater to all travel needs. Additionally, we offer flexible flight and hotel bookings for those who prefer to customize their trips.
Since 2015, Apollo has been part of DERTOUR Nordic AB, along with Golf Plaisir and Lime Travel. We are also part of the German REWE Group, which has over 400 000 employees.
Our mission is to fulfill our customers' holiday dreams by offering exceptional service and experiences. To achieve our vision of being Northern Europe’s most engaging and leading holiday provider, we are always looking for driven and innovative employees, whether as tour guides at one of our destinations or working within the production and sales of our tours.
Apollo also aims to promote sustainable travel and social responsibility through collaborations with organizations such as SOS Children's Villages, ECPAT, and the Swedish Olympic Committee (SOK). Since 2016, we have been proud of our TravelLife certification. For more information, visit www.apollo.se.
Evaluation and Screening Your application will be thoroughly reviewed, and your responses to the selection questions will be compared with the job requirements to assess your suitability for the role. If you progress, you will complete psychometric tests to evaluate how well your skills and potential align with the position's requirements.
Personal Interview and Case Assignment During the interview, you will have the opportunity to get to know us better while we delve into your experiences and personal qualities. For certain roles, you will also be asked to complete and present a case assignment related to the position, where we will assess your problem-solving abilities and how you handle real work challenges.
Reference Check If you proceed, we will contact your references to gain a deeper understanding of your work style and past performance.
Job Offer After a successful process, we will offer you a position. We will go over the terms and benefits to ensure that you feel motivated and valued in your new role. We look forward to welcoming you to our team!
Hanna Johansson | Contact Person
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